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Comprehensive SMM promotion for an apple chips, juice and smoothie manufacturer

How to increase brand awareness and achieve a subscriber growth of over 200%

Input data

Client: Ukrainian brand of apple chips, juice and smoothie with production facilities in Ternopil and sales of products throughout Ukraine.

Timing: 10 months.

Team: SMM specialist, copywriter, creator and design team.

Problem: Despite having a quality product and its own production, the brand faced several barriers that prevented scaling. The brand had limited awareness, which was mainly concentrated in the western regions of Ukraine. Social networks were conducted unsystematically, without a clear content strategy and visual unity. An additional barrier was the perception of some products as exclusively for children, which narrowed the potential audience and hindered the scaling of the brand at the level of the entire country.

Tasks

to expand brand awareness in Ukraine using social networks;

to shift the perception of products from children's food to a stylish and healthy alternative to traditional sweets for adults;

to build systematic social media management with a clear content strategy;

to make brand pages interesting and lively;

to turn passive subscribers into a community that actively interacts with content.

List of works

We updated the rubric and style of visual presentation of content, showing how products can be consumed not only by children, but also by adults: after training, at work, while traveling, etc.

We started paid promotion of content on Facebook, Instagram and TikTok throughout Ukraine.

We conducted video and photo shoots to obtain high-quality live content for social networks.

We supported activities at pre-premiere screenings of cartoons in Kyiv cinemas, where the brand acted as a sponsor and partner.

Results

Over ten months of promotion, we transformed the client's social networks into dynamic communication channels, where the product looks organic for any age.

Instagram: attracted 3,800 new subscribers and reached a stable figure of 200,000 views per month.

Facebook and TikTok: the audience growth was 1,000 and 700 followers, respectively, which is a high result for a niche product with a moderate promotional budget.

Results

Over ten months of promotion, we transformed the client's social networks into dynamic communication channels, where the product looks organic for any age.

Instagram: attracted 3,800 new subscribers and reached a stable figure of 200,000 views per month.

Facebook and TikTok: the audience growth was 1,000 and 700 followers, respectively, which is a high result for a niche product with a moderate promotional budget.

Conclusions

The case showed that even with an established product, proper work with positioning and content can significantly expand the brand's audience. The results were achieved thanks to systematic work with content and promotion.

Targeted advertising ensured scaling of reach and stable growth of subscribers, and regular creation of high-quality photo and video content increased engagement.

Additionally, the integration of the brand in offline events increased recognition and supported communication in social networks. In the complex, this gave the audience growth and formed the basis for further scaling.

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