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Influencer marketing for Lanet Network internet provider

127,000+ impressions and 1,485 interactions: how we created blogger kits to explain how home internet works during power outages

#Influence

Input data

Client: Lanet Network – a gigabit internet provider.

Timing: 1 month.

Team: Influencer marketing specialist, project manager, proofreader.

Problem: The technical aspects of how home internet works during power outages needed to be explained in a way that was easy for a broad audience to understand. Therefore, it was important not to limit the campaign to standard sponsored integrations, but to create content that combined demonstrations, practical value, and a natural presentation on the creators’ blogs.

Tasks:

increase audience awareness of the possibility of using home internet during power outages;

explain in simple terms how to set up a home internet system with backup power;

communicate key brand messages through native integrations and draw the audience’s attention to the solution.

List of works

Development of the campaign concept and creative format for blogger integrations.

Selection of bloggers based on the target audience and campaign objectives.

Organization and distribution of themed blogger kits.

Preparation of technical talking points and key messages on how to keep home internet running during power outages.

Coordination of content creation and approval of advertising materials.

Monitoring of publication dates and collection of performance statistics.

Analysis of campaign results and evaluation of key performance indicators.

Results

The blogger integrations helped draw attention to a practical solution for keeping home internet running during power outages. By combining visual demonstrations with technical explanations, the audience received not just an advertising message, but also useful information for everyday use.

Key campaign metrics:

- media budget – UAH 85,000;
- impressions – 127,000+;
- interactions – 1,485;
- average cost per view (CPV) – UAH 0.67;
- average cost per engagement (CPE) – UAH 57.24;
- ER of blogger integrations – 1.24-2.34%.

Integration format

Each of the three bloggers received a box and created their own content, showcasing its contents and explaining how to set up a home internet system that can operate without mains power. This format made technical information more accessible, while giving the advertising integrations a natural feel and clear practical value for the audience.

Results

Key campaign metrics:

Integration format

Conclusions

This case demonstrates how creative influencer marketing can make technical topics understandable, engaging, and useful to the audience. We combined the concept of blogger boxes, native integrations, and accessible explanations of technical details. This approach allowed us to naturally incorporate communication about the brand’s benefits into bloggers’ content and deliver important information to the audience.

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