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SEO promotion of one-page restaurant site

Increased organic traffic and quantity of conversions from clients from organic search

#HoReCa

Input data

Client: premium class restaurant complex in Kyiv.

Timing: 5 months.

Team: project manager, SEO specialist, copywriter, editor.

Problem: it was necessary to promote the site with minimal filling, without creation of alternative language versions. By branding requests of the resource, other sites on different topics are ranging.

Tasks

increase organic traffic and attract more targeted visitors;

increase quantity of conversions from clients who visited site from organic search;

strengthen positions in brand demand and maintain consistently high positions.

List of works

Solving of technical problems which complicate the indexation of the site and interpretation of its content by search engine.

Compilation of a semantic core taking into account key queries and the specifics of the restaurant business for further optimization of the page.

Page-by-page On-Page optimization of metatags, titles and content so that the pages are correctly displayed in search results.

Sending the updated sitemap for indexing and checking the correctness of scanning all pages by Google.

Creating technical assignment for text writing for main page by our copywriters and further adding text to the site.

Increasing the link mass by placing press releases and crowd-links on thematic sites.

Results

During the work on the site, key measures were implemented in terms of technical optimization, On-Page work, and link building. This allowed us to increase the visibility of the site in Google and bring a greater number of queries to the TOP 3 and TOP 10 of the search results.

Displaying current queries for leading positions in Google search results: increase in the number of keys in the TOP 3 from 0 to 33.

Significant organic traffic growth: impressions in Google Search Console increased from 540 to 2,740, and clicks from 26 to 290.

Significant increase in positions for major key queries in search results.

Results

Displaying current queries for leading positions in Google search results: increase in the number of keys in the TOP 3 from 0 to 33.

Significant organic traffic growth: impressions in Google Search Console increased from 540 to 2,740, and clicks from 26 to 290.

Significant increase in positions for major key queries in search results.

Conclusions

The implemented set of measures significantly strengthened the restaurant complex's website's presence in search results and increased its appeal to potential customers. This approach demonstrates the effectiveness of combining technical optimization, content management, and external promotion, even for single-page websites.

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