Case: SEO promotion
of one-page restaurant site

Increased organic traffic and quantity of conversions from clients from organic search

Output data

Customer:

premium class restaurant complex in Kyiv

Task:

increase organic traffic, quantity of conversions from clients who visited site from organic search, strengthening positions by branding request

Situation:

it was necessary to promote the site with minimal filling, without creation of alternative language versions. By branding requests of the resource, other sites on different topics are ranging.

Goals:

get the site to the TOP 1 by branding request
increase reference weight
solving technical problems which stop site from growing
increase traffic from organic search
output of medium-frequency and high-frequency requests in TOP 3 and TOP 10
increase a number of conversions
improve the visibility of site in search engines by keywords
search of new points of growth of the site

Solvings:

realization of promotion strategy (on-page optimization)
writing and placing of optimized texts on site pages
expanding of semantic core by realization of menu on additional pages
attraction additional traffic by creating photo reports of restaurant events
complex internal and external SEO of the site
solving technical problems

Considering that the site is one-paged, we immediately proposed the client to create additional pages for expanding the semantics and achieving additional traffic. We added such chapters: menu, photos of interior and photos of restaurant events which were updated after each «loud» event. Outputted on the site a poster of events with detailed description as well.