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Website development for new residential complexes from the developer Intergal-Bud

How the development company received modern online tools for presenting projects and attracting customers

Input data

Client: leader among private developers of Ukraine – the development company Intergal-Bud.

Timing: 1.5-2 months for 1 site.

Team: project manager, WEB-dev Team Lead, UI/UX designer, developer, graphic designer, motion designer, site editor.

Problem: the developer's new projects did not have their own online resources where you could get information or quickly contact a representative, which is why they lost a significant part of the potential audience. The lack of sites also made it difficult to build trust in the brand and limited opportunities for promotion on the Internet.

Tasks

implementation of modern, convenient and functional sites for presenting residential complexes;

increasing customer trust and sales automation;

adhering to the pre-developed brand style of each project.

List of works

We conducted a client briefing. We discussed business goals, key messages, and design wishes. It allowed us to form clear key tasks for the implementation of projects and avoid misunderstandings during the development process.

We developed the structure of the sites and thought out the logic of the user experience. Particular attention was paid to ease of navigation so that future buyers could quickly find information about residential complexes and current apartments.

We created a modern design that emphasizes the developer's image and trust in the company. Each site received unique identity elements that corresponded to the pre-developed brand books of the projects.

We chose the optimal CMS for convenient content management: 4 sites were implemented on the WordPress platform, one on WIX. We ensured adaptability for different devices, because more than 60% of visitors access the sites from mobile phones.

We integrated the checkerboard service, which allows you to see available and sold apartments in real time. It automated the sales process, reduced the workload on managers, and made the choice as convenient as possible for customers.

Before launching, we conducted comprehensive testing of the functionality and workload. We checked the correctness of data display, integration with CRM, and SEO settings so that the sites were ready for active promotion.

Results

CityHouse – developed on the WordPress platform

Wings – developed on the WordPress platform

Boykivska Residence – developed on the WordPress platform

Urban Residence – developed on the WordPress platform

MHouse – developed on the WIX platform

Results

CityHouse – developed on the WordPress platform

Wings – developed on the WordPress platform

Boykivska Residence – developed on the WordPress platform

Urban Residence – developed on the WordPress platform

MHouse – developed on the WIX platform

Conclusions

As a result, the development company received five modern sites that became an effective tool for presenting residential complexes. Thanks to the integration of the checkerboard of apartments, managers received a convenient sales automation tool, and customers – quick access to up-to-date information.

Choosing the right CMS is key: it determines the ease of content management, scalability, and speed of implementing new features. The right platform helps a company be flexible and effectively run their business online.

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