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SEO-optimization for the manufacturer of POS-terminal of new generation 3 in 1

Made a «moving» of the site, brought it in ranging to the TOP of search results

Input data

Client: manufacturer of POS-terminal, which is a 3 in 1 device: programmatic registrar of settlement transactions + POS-terminal + cash register.

Timing: 3 months.

Team: project manager, SEO specialist, copywriter, editor.

Budget: 15000 UAH.

Problem: at the time of launch, the site needed redirect settings and page structure optimization, some technical elements were incorrectly configured, internal and external SEO optimization was not carried out comprehensively, and the site’s positions for key queries were low, which limited the attraction of quality traffic.

Tasks

setting of redirects (gluing);

complex internal and external SEO-optimization of site;

ranging the site to the TOP of search results;

залучення якісного трафіку нattracting quality traffic to the site.

What was done

We conducted a superficial SEO audit of the site, analyzed technical errors, page structure, meta tags and content, and then, based on the data obtained, formed a detailed promotion strategy and a step-by-step action plan to improve the visibility of the resource in search engines.

We formed a complete redirect map for all pages of the site, carefully checked old and new URLs, and configured redirects on a page-by-page basis to maintain SEO weight and avoid traffic losses during the transition to a new structure.

We set up a personal electronic account for the client, providing convenient access to site management, analytics and reporting, which allows you to track the effectiveness of the SEO campaign and make timely adjustments.

We connected Google Analytics to the new site, set up goals and conversions, and integrated it with other analytics tools to collect accurate data on user behavior and evaluate the effectiveness of internal and external optimization.

We conducted comprehensive internal and external SEO optimization of the site: we optimized meta tags and titles, improved the page structure, filled the content with key queries, and also implemented an external strategy for building high-quality links to increase the domain's authority.

Results

Within three months of work, we managed to achieve a noticeable increase in the site's key performance indicators and improve its visibility in the Google search engine. Thanks to redirect settings, metatag optimization, and comprehensive internal and external SEO work, the resource began to rank steadily for targeted queries and attract higher-quality traffic.

Achievements in three months

- increase of organic traffic +61.81%
- increase of conversions +57.53%

As a result of a successful complex of actions, implemented map of redirects and written meta-tags in search results by request «smart kasa» the website smartkasa.ua got the first position and the website smartkasa.com.ua — the third.

Dynamics of positions in Google search results

At the beginning of the collaboration, the ranking indicators were as on screenshot.

As of September 15, 2021, indicators of key requests from the Serpstat service:
- TOP 1 — 27 key requests
- TOP 3 — 28 key requests
- TOP 5 — 33 key requests
- TOP 10 — 78 key requests

Results

Achievements in three months

- increase of organic traffic +61.81%
- increase of conversions +57.53%

Dynamics of positions in Google search results

Conclusions

Thanks to provided SEO-audit on the start, we could competently setted the map of redirects by «moving» site and with little budget provide external and internal SEO-optimization, increase a number of quality traffic to the site thus achieving weighty results during three months of working on the project.

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