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SEO-optimization
for the manufacturer of POS-terminal of new generation 3 in 1

Made a «moving» of the site, brought it in ranging to the TOP of search results

#SEO

Home / Lanet CLICK сases / Case: SEO-optimization for the manufacturer of POS-terminal of new generation 3 in 1
Output data

Project topic: manufacturer of POS-terminal, which is a 3 in 1 device: programmatic registrar of settlement transactions + POS-terminal + cash register

Terms of work: 3 months

Budget: 15000 UAH

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Tasks
setting of redirects (gluing);
complex internal and external SEO-optimization of site;
ranging the site to the TOP of search results;
залучення якісного трафіку нattracting quality traffic to the site.
Read more at

Setting of redirects, complex internal and external SEO-optimization of site

1
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We conducted a superficial SEO-audit of the site and basing on the obtained data formed a promotion strategy and action plan.
2
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We formed a map of redirects and configured them page by page.
3
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We set up a personal e-office.
4
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We plugged Google Analytics to new site.
5
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Conducted internal and external SEO optimization of the site.
Results

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Achievements in three months

- increase of organic traffic +61.81%
- increase of conversions +57.53%

As a result of a successful complex of actions, implemented map of redirects and written meta-tags in search results by request «smart kasa» the website smartkasa.ua got the first position and the website smartkasa.com.ua — the third.

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Dynamics of positions in Google search results

At the beginning of the collaboration, the ranking indicators were as on screenshot.

As of September 15, 2021, indicators of key requests from the Serpstat service:
- TOP 1 — 27 key requests
- TOP 3 — 28 key requests
- TOP 5 — 33 key requests
- TOP 10 — 78 key requests

Results

Achievements in three months

- increase of organic traffic +61.81%
- increase of conversions +57.53%

As a result of a successful complex of actions, implemented map of redirects and written meta-tags in search results by request «smart kasa» the website smartkasa.ua got the first position and the website smartkasa.com.ua — the third.

Dynamics of positions in Google search results

At the beginning of the collaboration, the ranking indicators were as on screenshot.

As of September 15, 2021, indicators of key requests from the Serpstat service:
- TOP 1 — 27 key requests
- TOP 3 — 28 key requests
- TOP 5 — 33 key requests
- TOP 10 — 78 key requests

Conclusion
Thanks to provided SEO-audit on the start, we could competently setted the map of redirects by «moving» site and with little budget provide external and internal SEO-optimization, increase a number of quality traffic to the site thus achieving weighty results during three months of working on the project.

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