SEO-optimization for the manufacturer
of POS-terminal of new generation 3 in 1
Made a «moving» of the site, brought it in ranging to the TOP of search results
Output data
Project topic: manufacturer of POS-terminal, which is a 3 in 1 device: programmatic registrar of settlement transactions + POS-terminal + cash register
Terms of work: 3 months
Budget: 15000 UAH
Type of service: complex SEO-promotion, which includes internal and external SEO-optimization of the site, regular administration and filling pages with content, forming technical assignments and recommendations, monthly analytics in a form of report
Tasks
setting of redirects (gluing);
ranging the site to the TOP of search results;
complex internal and external SEO-optimization of site;
attracting quality traffic to the site.
Problems at the start:
- technical problems on the site;
- low organic traffic;
- a small number of key queries;
- unformed site map;
- not settled redirects;
- absence of Google Analytics;
- absence of meta tags on pages
Problem-solving
Setting of redirects, complex internal and external SEO-optimization of site.
What was done
We conducted a superficial SEO-audit of the site and basing on the obtained data formed a promotion strategy and action plan
We formed a map of redirects and configured them page by page
We set up a personal e-office
We plugged Google Analytics to new site
We moved to internal and external SEO-optimization of the site
Internal optimization
- formed technical assignment for correction of the technical problems on the site
- formed technical assignment for improvement in usability of the site
- formed and clustered semantic core
- carried out page-by-page on-page optimization;
- wrote and placed texts
- formed widen structure of the site
- created new landing pages, optimized them and filled with content
- formed site map
- optimized content placed on the site
- formed and realized technical assignment for FAQ blocks
- formed technical assignment for the Russian version of the site
External optimization
- wrote and placed press-releases on external authoritative theme resources
- placed crowd-links on forums and sites with good domain-rating
- carried out works on optimization of behavioral factors and strengthening of placed links by referral transitions to the site
- collected grounds for external links and press-releases
Results
Achievements in three months
increase of organic traffic +61.81%
increase of conversions +57.53%
As a result of a successful complex of actions, implemented map of redirects and written meta-tags in search results by request «smart kasa» the website smartkasa.ua got the first position and the website smartkasa.com.ua — the third.
Dynamics of positions in Google search results
At the beginning of the collaboration, the ranking indicators were as follows (see screenshot):
As of September 15, 2021, indicators of key requests from the Serpstat service:
TOP 1 — 27 key requests
TOP 3 — 28 key requests
TOP 5 — 33 key requests
TOP 10 — 78 key requests
Conclusion
Thanks to provided SEO-audit on the start, we could competently setted the map of redirects by «moving» site and with little budget provide external and internal SEO-optimization, increase a number of quality traffic to the site thus achieving weighty results during three months of working on the project.
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