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SEO for the construction company

We've doubled the visibility and number of key queries on which the site ranks

Input data

Client: Struсtum – construction company, the general contractor in the fields of electricity and industrial construction.

Тiming: Three months.

Team: project manager, SEO specialist, copywriter, editor.

Problem: at the time of the start of work, technical optimization errors were detected, some meta tags needed to be replaced, the quality of the link profile was low, and there were not enough pages in the site structure.

Task

The main task was to increase the visibility of the site in Google and other search engines, increase the share of non-branded organic traffic and improve positions for targeted queries. It was important to establish a unified system of page indexing, eliminate duplicates and technical errors, unify meta tags and improve the internal structure. An additional task was to form a safe and natural link profile, as well as increase brand recognition in modern AI and LLM systems.

Work progress

We conducted a comprehensive SEO audit of the site – checked indexing, structure, duplicate pages, canonical, redirects, loading speed and quality of meta tags.

We developed an indexing strategy – determined which pages should be deleted, which should be left in the index, and where to apply canonical or noindex; unified the approach for news, promotions, tariffs, services, instructions and other sections.

We optimized meta tags and content – made Title, Description and H1 unique for pages with duplicates; added regional clarifications; adapted texts for relevant key queries.

We set up the correct operation of redirects – corrected duplicate URLs, closed irrelevant pages, and redirected traffic to priority pages.

We formed and expanded the semantic core – collected medium and high frequency queries, identified target clusters for further development of the structure and content.

Optimized the link profile – conducted a backlink audit, rejected toxic links, adjusted the anchor plan, making it safe and natural, and developed a strategy for gradually expanding the profile.

Posted PR materials and crowd-sourced links – prepared press releases for authoritative sites, provided natural anchor-free mentions on forums and in reviews.

Focused on modern visibility – prepared the structure and content, taking into account the requirements of LLM systems and generative search to increase the brand’s presence not only in the classic Google search results, but also in AI answers.

Results

As a result of the work, we have managed to achieve a gradual increase in the visibility of the site in the Google search engine.

Thanks to SEO optimization, the number of key queries for which the project is ranked has increased by 56%, and visibility has doubled. Thanks to the strengthening of the link profile, donor domains have increased by 322%, and the number of backlinks has increased by 109%.

The graph shows a steady increase in visibility since the second half of April 2021, after technical optimization and the start of work on semantics. The peak increase in visibility occurred in May-June, when the key stages of page optimization and the active phase of external promotion were completed.

Dynamics of growth of project positions over the past six months from the Ahrefs service.

Results

Dynamics of growth of project positions over the past six months from the Ahrefs service.

Conclusions

The implemented measures significantly improved the presence of the Struktum website on Google, which helped attract new customers and increase brand awareness. We apply such a comprehensive approach to all projects to achieve maximum results in a short time.

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