How to promote your Instagram profile with Reels

Scrolling through Instagram, we’ve all seen Reels. Sometimes it’s a video with cute cats, and sometimes it’s content with helpful information. However, it can also be used to promote a profile on the social network. Read on to learn how to use Reels as an effective marketing tool for Instagram promotion. 

Instagram Reels: advantages and purposes of the tool

Reels are short videos with your own voiceover or overdubbed music. Unlike Stories, they don’t disappear in 24 hours and remain on your profile as a post. Thanks to separate promotion algorithms, Reels have a higher chance of getting into the feed and being recommended to a new audience than regular posts. It makes them an effective SMM marketing tool. The main advantages of Reels include the following: 

• it is a free and effective method to reach the audience that does not follow your page;
• you can create not only entertaining content, but also share information and tips that will be useful to social media users;
• this format easily and quickly attracts attention, as many people prefer video content, so it will help promote your Instagram page;
• influence audience engagement, as users will comment on interesting Reels, save them, and send them to others; 
• a video that has become popular will give a significant increase in subscribers and draw attention to the page;
• the ability to track the number of subscribers who have joined the account through Reels.

Depending on the purpose of creating these short videos, the presentation and topic of the content varies. If you’re shooting Reels for brand awareness, you should showcase your products or services, invite users to look behind the scenes and share customer testimonials. If you’re creating videos for lead generation, you should share helpful tips, provide educational information, and redirect your audience to a landing page or web resource. With sales and promotion as your goal, emphasize announcements of new product launches, offer exclusive promotions and discounts, and use collaboration with influencers. Promoting Reels on Instagram will help you to announce your brand, quickly expand your audience, and share interesting and valuable information with many users.

Instagram Reels: strategies and tips for creating 

Effective promotion of an Instagram profile requires a strategic approach to creating Reels. If you want to make a video that will become popular and resonate with viewers, you should focus on capturing the audience’s attention in the video’s first three seconds. An interesting fact, a funny sketch, or a question will capture the user’s attention and make them want to continue watching until the end.

In addition, pay attention to quality visual and audio accompaniment. Apply trending patterns and sounds to help you get into the trends. Remember subtitles because not everyone browses Instagram feeds with the sound on. 

Complement your content with a clear call to action (CTA). If you want a user to visit your profile or website, subscribe to a page, or leave a comment, encourage them to do so in Reels. It’s a relatively simple but effective method. 

Use a variety of formats. You can hire a UGC creator to create user-generated content for a page, which is quite popular nowadays, or hire an SMM specialist to generate different Reels. Video with or without music, with filters or interesting transitions – find precisely the format that users will like the most. 

Any social media promotion strategy requires regularity of action. That’s why it’s worth creating a schedule for publishing Reels. It will help you stay in the users’ field of vision and allow you to experiment with different video formats. In addition, analytics is an essential aspect of the successful creation and use of Reels. After all, tracking reach, engagement, and completion rates will allow you to understand what is actionable for your page. 

Conclusions

Reels are a great content format on Instagram that will be useful for profile promotion. The ability to quickly capture users’ attention and attract a large audience makes such videos quite a popular social media marketing tool. Lanet CLICK provides SMM promotion services on Instagram. Specialists of our digital agency will offer a comprehensive approach to creating and implementing the promotion strategy. Years of experience and successful cases of Lanet CLICK will allow you to achieve excellent results in cooperation.