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Promotion of the plastic surgery clinic on Google My Business

How to effectively promote a point on Google Maps for a plastic surgery clinic

Input data

Client: plastic surgery clinic.

Term of work: 3 months.

Issues:
high competition;
specific YMYL (Your Money or Your Life) theme.

Goals

Increasing the visibility of a point on the map for key queries;

Increasing actions in the company profile;

Increasing the number of route requests;

Increasing the number of people who viewed the company's profile;

Filling out the company profile;

Creation of service cards;

Implementation of Local Business micro-marking on the clinic's website;

Placement of press releases in regional mass media.

List of works

The place on the map has been moved due to the move of the clinic;

Updated photos added;

Published a video on how to find a clinic at a new address;

Collected commercial requests according to the business segment;

Written and posted text descriptions of services;

The company profile is filled out (all its main points);

Service cards are filled out (photos and prices are attached);

Implemented micro-marking on the clinic's website;

Preparation and placement of texts in local mass media;

An analysis of implementation efficiency was carried out;

Processed reviews (within 2 months of providing the current service);

Information about the promotion is posted in the "News" section.

Results

Data from Google My Business

In the screenshot, you can see that the action rate on the company profile increased by 16.2%.

The screenshot shows that the number of route requests increased by 51.6%.

Several keys that display a point on the map:

On request "breast augmentation".

On request "lipofilling".

On request "blepharoplasty".