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Case of SEO promotion of the website of a Kyiv luxury residential complex

We brought queries to TOP Google search engines and increased organic traffic and conversions

#Construction

Input data

Client: Kyiv residential complex comfort class.

Duration of work: 3 months and 23 days.

Team: project manager, SEO specialist, copywriter, editor.

Problem: At the beginning of the work, the customer removed the pages that bring the site most of the traffic. Also, the site has been transferred from http to https version. There were no meta tags on the pages of the site. The pages were not filled with user content, and relinking was not configured.

Goal: To return traffic and keywords after changing the structure of the site, strengthening positions on the brand query, and increasing traffic from organic search.

Tasks:

Stop the fall of the site by keywords after changing the site structure.

Return the link mass after changing the site structure.

Eliminate technical errors that restrained the growth of the site.

Збільшення трафіку з органічного пошуку.

Output of medium and high-frequency queries in the TOP-3 and TOP-10.

Increase conversions.

Improve the visibility of the site in the search engine by keywords.

Search for new site growth points.

List of works:

Considering that the site was transferred from HTTP to HTTPS version, there were many technical mistakes. We have compiled a task for their elimination and setting up redirects. We also solved the problem of lost link mass from remote pages by setting up redirects to the relevant new pages.

Fixing technical errors that complicate the indexing of the site and the interpretation of its content by search engines.

Compiling the semantic core – we analyzed the key queries that provide traffic to competitors, selected high and medium frequency queries.

Page-by-page On-Page optimization of meta tags – we created unique meta tags for all pages, optimized the titles and internal texts.

Sending for indexing site maps and page-by-page priority categories.

Compiling the technical task for writing texts by our authors and their subsequent publication on the site.

Writing and posting press releases on authoritative thematic traffic resources with high DR and high trust.

Crowd link placement – we placed links on thematic forums, in reviews and business directories.

Results

The site returned to the top positions in Google for key queries, including branded and frequency queries, which ensured a stable flow of organic traffic.

Thanks to the optimization of meta tags and content, the site's visibility increased, and the CTR from search results improved.

The implementation of redirects and work on restoring the link mass allowed us to maintain the authority of the site after the structure change.

Organic traffic and conversions increased significantly, which confirmed the effectiveness of comprehensive SEO promotion even in the difficult conditions of site restructuring.

Displaying current queries in the leading positions in Google search results.

Slice of the TOP-100 as of October 1, 2020.

Slice of the TOP-100 as of January 23, 2021.

Significant increase in organic traffic and conversions.

An example of the success of frequency query promotion.

Visibility of the site by the semantic core for the period of our work.

Comparison of traffic at the beginning and end of the promotion.

Results

Displaying current queries in the leading positions in Google search results.

Slice of the TOP-100 as of October 1, 2020.

Slice of the TOP-100 as of January 23, 2021.

Significant increase in organic traffic and conversions.

An example of the success of frequency query promotion.

Visibility of the site by the semantic core for the period of our work.

Comparison of traffic at the beginning and end of the promotion.

Conclusion

For almost 4 months, our team implemented a set of measures to stabilize and improve the position of the comfort class residential complex website after changing the structure and switching to HTTPS. The work included technical setup, content optimization, building link mass and restoring lost traffic. Thanks to a holistic approach, we managed to quickly return keywords to the TOP of the search results and increase organic traffic and conversions.

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