How to decrease the price for lead during Christmas holidays
Problem: before New Year, Facebook auctions are traditionally overflowing with bids from many customers, which leads to a significant increase in advertising costs. Therefore, the targeting specialist is faced with the task of further encouraging the audience to contact with advertising messages.
Task: decrease the price for lead during Christmas holidays.
After a week of work with the St. Nicholas advertising campaign, it collected 464 applications and 75 activations of promo codes.
For comparison, for the same period of time a similar campaign without situational content collected 126 applications and 20 activations.
Let's consider the effectiveness of these two campaigns in percentage.
After a week of work with the St. Nicholas advertising campaign, it collected 464 applications and 75 activations of promo codes.
For comparison, for the same period of time a similar campaign without situational content collected 126 applications and 20 activations.
Let's consider the effectiveness of these two campaigns in percentage.
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