Comprehensive SMM promotion of a Ukrainian logistics company
How to strengthen the brand position on the Ukrainian and international market using organic promotion on LinkedIn
Input data
Client: a company providing freight transportation services across Ukraine.
Timing: 12 months.
Team: SMM specialist, proofreader, creator, and design team.
Problem: Despite its scale, the company did not have a clear and systematic presence on LinkedIn, and the SAT brand lacked recognition among the international B2B audience. The company needed stable organic growth without an advertising budget for the social network, and one of the client’s key requests was to maintain a LinkedIn page in English.
Tasks
to increase the recognition of the SAT brand in the international market;
to implement a strategy of stable and regular maintenance of the LinkedIn page;
to attract a new audience using organic methods without the use of paid advertising;
to present the company's services to potential partners and clients;
to strengthen the corporate image of SAT in a professional environment.
List of works
Results
Over the year of organic promotion, our team has transformed the SAT page on LinkedIn into a strong, informative platform for active engagement of both Ukrainian and foreign audiences.
Example of post design
The engagement rate on the page is on average 12.2, and the average number of impressions is 792, provided that 12-14 posts per month and taking into account the absence of paid advertising.
Results
Over the year of organic promotion, our team has transformed the SAT page on LinkedIn into a strong, informative platform for active engagement of both Ukrainian and foreign audiences.
Example of post design
The engagement rate on the page is on average 12.2, and the average number of impressions is 792, provided that 12-14 posts per month and taking into account the absence of paid advertising.
Conclusions
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