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Targeting on social networks is a special advertising mechanism which allows you to select from the entire audience only the target audience (TA) and show ads exactly to her.

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Why do you need targeted advertising
on social networks?

Attracting target audience

Professional customization allows you to show your ads to users who are truly interested in your product.

Optimization of advertising budget

This type of advertising is considered both the most inexpensive and the most effective way to promote, because it helps to increase the flow of customers, even with a small budget. By having identified the TA as accurately as possible, you will be able to reduce your advertising budget and get the desired results. In addition, the presence of the company's website is not required for this type of promotion.

Growth of sales rates

As targeting allows you to share your offer with as many interested users as possible, you'll get a higher conversion rate. As a result, sales are growing and profits' rates are increasing steadily.

Online brand popularization

You can not only promote the company's product, but share new products as well, talk about interesting promotions and offers, the principles of the company and its life in general. Consumers value the openness of the brand and follow the activities of such companies with special interest.

Targeted advertising service includes:

Audit of your accounts.

It is important to identify the strengths and weaknesses of your social media profiles in order to launch an advertising campaign successfully.

Creating a detailed portrait of your target audience and choosing a platform for further targeting on social networks.

With the help of web analytics, experts determine the gender, age, geolocation of your customers, their interests and tastes. This helps to identify the audience interested in your products or services as accurately as possible, to understand their behavioral benefits and, therefore, to choose a platform for further SMM promotion.

Work on creating a brand advertising strategy.

For effective promotion, it is important to carefully consider the content that will attract attention and be well remembered by potential customers, but will not be intrusive.

Development of advertising materials.

Offer different options and creatives that will be used in the advertising campaign.

Setting up advertising campaign and implementing integration of requests is one of the most important steps.

If you want the content to be seen by those people who can become potential customers of the brand, it is important to make all the settings as accurately as possible.

Campaign testing and optimization.

Once you've run your ads, it is important to track users' feedback and make adjustments to your campaign based on your's TA preferences. This will allow to improve the results and achieve maximum performance.


After the optimization phase, you can start scaling the campaign, which, in fact, will help to achieve the planned sale rates.

Conducting a report on the done work and its subsequent presentation to the client is a mandatory stage of each campaign.

It is important that the marketing specialist or business owner understands the effectiveness of each particular marketing tool. This gives an opportunity to choose the most effective method of promotion for business, thereby optimizing the company's advertising budget.


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Professional setting up of targeted advertising will help to achieve the desired results in the short term. Entrepreneurs often try to set up online advertising themselves, believing that it will help to reduce costs, but in most cases they get the opposite result. If you do not want to spend money in vain and want to increase sales in a short period of time, you should order targeting from professionals.

By ordering targeting from Lanet CLICK, you'll get:

unique advertising strategy;

attracting target audience;

increasing brand awareness;

loyalty of both regular and new customers;

increasing the flow of customers and increasing sales;

advertising budget optimization;

regular reports: we track traffic and conversions from the targeted advertising channel, namely: CPC (cost per click); CPO (cost per order), CPL (cost per lead) and CPI (cost per install).

With Lanet CLICK, you will be able to tell about your product to all interested users, bring the business to a qualitatively new level and take a leading position in the market.

Targeted advertising on Facebook and Instagram

Targeted advertising on Facebook

The main features of targeted advertising on Facebook. Facebook shows ads that are relevant to the interests of visitors, excluding aggressive promotion of brands, products or services. Users can control the ad they see with the «Hide» or «I don’t want to see it» settings and the button «Why do I see it». Currently, the system of targeted settings on Facebook is one of the most functional and detailed: the advertiser can use not only the classic filters (age, gender, place of residence), but narrower as well (interests, hobbies, behavioral factors). For example, Facebook knows and uses unique demographic filters: wedding, anniversary, away from home and others. The social network also offers various formats for displaying information: on a computer, mobile phone.

Targeted advertising on Instagram

This type of advertising is suitable for businesses that can beautifully and stylishly design their visual content. Users of this network perceive information on emotions, they can be bribed with bright, juicy pictures and short interesting stories. It is a great channel for building an image and reputation, for example, for photographers, confectioners, beauticians, bloggers, tour operators and many other professions. Age of the main audience of the channel: from 16 to 35 years. You can set up targeted advertising on Instagram through the commercial account cabinet in the mobile application of the service, or through the advertising account on the Facebook social network.

Advantages of targeted advertising

As we've seen, targeting helps to set up advertising campaigns to the customer's specific needs, based on his social status, interests, location, search queries, hobbies, and more. This makes the effectiveness of targeted advertising very high. In addition to this main advantage, Lanet CLICK offers:

Full support during the advertising campaign.

Assistance in writing, designing and editing advertisements.

Instant launch of targeted advertising after payment.

Ability to run multiple advertising campaigns on social networks at the same time.

Providing statistics on the settings, effectiveness and results of targeted advertising on Instagram and Facebook.

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What is targeted advertising?

Targeted advertising is a type of advertising aimed exclusively at the target audience, which meets the set of requirements set by the advertiser. SMM specialists detect TAs based on publicly available information in users' profiles and customize ads that accurately hit the target.

What is the price of targeted advertising in Ukraine?

Targeted advertising is one of the most affordable ways of online promotion. The cost of targeted advertising depends on many factors, but you can set up effective targeting with budgets of completely different sizes.

Who needs targeted advertising?

Targeted advertising allows you to attract numerous customers interested in your products and services. Accordingly, increase sales rate while reducing the advertising budget.

What are the advantages of targeted advertising?

Targeted advertising allows you to attract many customers interested in your products and services. Accordingly, increase sales rate while reducing the advertising budget.

Types of targeting

Not sure how to set up targeted advertising on social media? Contact Lanet CLICK!

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1Why do you need to promote your business on social networks?
Promotion and advertising on Instagram, promotion and advertising on Facebook increase brand awareness, help to form a positive image, make it possible to communicate with the audience directly and even promote a brand or product without a website. Thanks to a number of free promotion methods and cheap advertising, social networks allow even projects with a small budget to develop relatively quickly.
2What is included in the targeted advertising service?
It is widely believed that the service of targeted advertising involves only defining the audience and making the necessary settings, but this is not so. As part of the service, specialists carry out preparatory processes and develop a promotion scheme, after which they begin to set up the advertising campaign.
3How much does it cost to set up targeted advertising?
It is impossible to determine the exact cost of setting up targeted advertising, as it depends on many factors, including the choice of social network for advertising. For example, Instagram ads, Facebook ads, and TikTok ads will cost differently. The price also depends on such factors as customization criteria, features of the target audience, level of competition, conversion rate, etc.
4Who needs targeted advertising?
Targeted advertising is an effective tool for business promotion, regardless of its specificity and scale. It is successfully used by both giant companies and micro-businesses offering various services and products. To achieve the desired result, it is necessary to correctly develop a strategy and choose a social network for advertising based on the characteristics of your target audience. Targeted and contextual advertising will help you increase brand awareness and sales of your company.
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