Advertising in social networks is what you need if you want to quickly tell the world about your business, expand your audience or draw attention to a new product or service. Targeted advertising allows you to attract users who are potentially interested in the product and match the description of your typical buyer or customer, which ensures its high efficiency.
We have experience working in a variety of niches, with large and small budgets, so we can help you get the most out of social media.
By ordering targeted advertising from us, you will receive:
We set up targeted advertising on the following social networks:
We set up targeted advertising on the following social networks:
Analysis of the brief
Obtaining accesses
Preparation of media content
Target audience segmentation
Advertising settings
Analysis and optimization
Targeting in social networks is a type of Internet advertising that allows you to select from the entire audience only the target audience that most closely matches the portrait of a potential customer of your business and to show advertising specifically to it. Advertisements are not displayed by keywords but by specific parameters: age, gender, location, interests, behavior, device type, etc.
This type of advertising is possible on most popular social networks. It is what makes targeting one of the best tools for performance marketing.
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Promotion and advertising on Instagram, promotion and advertising on Facebook increase brand awareness, help to form a positive image, make it possible to communicate with the audience directly and even promote a brand or product without a website. Thanks to a number of free promotion methods and cheap advertising, social networks allow even projects with a small budget to develop relatively quickly.
It is widely believed that the service of targeted advertising involves only defining the audience and making the necessary settings, but this is not so. As part of the service, specialists carry out preparatory processes and develop a promotion scheme, after which they begin to set up the advertising campaign.
It is impossible to name the exact cost since it depends on many factors, in particular, on the choice of advertising platform. For example, Instagram ads, Facebook ads, and TikTok ads will cost differently. The price also depends on such factors as customization criteria, features of the target audience, level of competition, conversion rate, etc.
Targeted advertising is an effective tool for business promotion, regardless of its specificity and scale. It is successfully used by both giant companies and micro-businesses offering various services and products. To achieve the desired result, it is necessary to correctly draw up a strategy and select an advertising platform, taking into account the characteristics of the business. Targeted and contextual advertising will help you increase brand awareness and sales of your company.
Targeted advertising is one of the most affordable ways of online promotion. The cost of targeted advertising depends on many factors, but you can set up effective targeting with budgets of completely different sizes.
Targeted advertising allows you to attract numerous customers interested in your products and services. Accordingly, increase sales rate while reducing the advertising budget.
Targeted advertising allows you to attract many customers interested in your products and services. Accordingly, increase sales rate while reducing the advertising budget.
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Professional customization allows you to show your ads to users who are truly interested in your product.
This type of advertising is considered both the most inexpensive and the most effective way to promote, because it helps to increase the flow of customers, even with a small budget. By having identified the TA as accurately as possible, you will be able to reduce your advertising budget and get the desired results. In addition, the presence of the company’s website is not required for this type of promotion.
Since advertising on social networks allows you to tell as many interested users as possible about your offer, you get an increase in the conversion rate. As a result, sales are growing and profits’ rates are increasing steadily.
Target allows you not only to promote the company’s product, but share new products as well, talk about interesting promotions and offers, the principles of the company and its life in general. Consumers value the openness of the brand and follow the activities of such companies with special interest.
To successfully launch advertising, it is important to identify the strengths and weaknesses of your profiles, for which each account is analyzed by a specialist.
With the help of web analytics, experts determine the gender, age, geolocation of your customers, their interests and tastes. This helps to identify the audience interested in your products or services as accurately as possible, to understand their behavioral benefits and, therefore, to choose a platform for further SMM promotion.
A thorough approach is required. For effective promotion, it is important to carefully consider the content that will attract attention and be well remembered by potential customers, but will not be intrusive.
It needs several different options for text and graphic creatives that will be used in testing ads and the advertising campaign itself.
If you want the content to be seen by those people who can become potential customers of the brand, it is important to make all the settings as accurately as possible.
After the launch of ads, it is important to monitor the reaction of users and quickly make adjustments to the campaign settings depending on the preferences of the target audience. This will allow to improve the results and achieve maximum performance.
After the previous stage, you can begin scaling the campaign, which, in fact, will help achieve the planned sales figures.
Professional targeting will help you achieve the desired results in a short time. Entrepreneurs often try to set up online advertising on their own, believing that this will help reduce costs but in most cases, they still get the opposite result. If you don’t want to waste money but want to rapidly increase the number of sales in a short period, you should order targeting settings from professionals.
As we have already found out, such advertising is customized to the specific needs of the user, taking into account his social status, interests, location, search queries, hobbies, etc. That’s why it has such high efficiency. In addition to this main advantage, Lanet CLICK offers:
Don’t know how to properly set up targeted advertising in social networks? Contact Lanet CLICK! To request an individual consultation and receive examples of successful cases in your field, fill out the form on the website or call the manager.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.