Targeted advertising on social networks

Goals of targeted advertising in social networks

Targeted advertising is an effective tool for businesses that allows you to not only attract the attention of potential customers but also effectively manage your advertising budget. It allows you to precisely target the right audience, increasing conversions, sales growth, and brand awareness.

Attracting target audience

Professional customization allows you to show your ads to users who are truly interested in your product.

Optimization of advertising budget

This type of advertising is considered both the most inexpensive and the most effective way to promote, because it helps to increase the flow of customers, even with a small budget. By having identified the TA as accurately as possible, you will be able to reduce your advertising budget and get the desired results. In addition, the presence of the company’s website is not required for this type of promotion.

Growth of sales rates

Since advertising on social networks allows you to tell as many interested users as possible about your offer, you get an increase in the conversion rate. As a result, sales are growing and profits’ rates are increasing steadily.

Online brand popularization

Target allows you not only to promote the company’s product, but share new products as well, talk about interesting promotions and offers, the principles of the company and its life in general. Consumers value the openness of the brand and follow the activities of such companies with special interest.

Targeted advertising service includes:

Audit of your accounts

To successfully launch advertising, it is important to identify the strengths and weaknesses of your profiles, for which each account is analyzed by a specialist.

Creating a detailed portrait of your target audience and choosing a platform for further targeting on social networks

With the help of web analytics, experts determine the gender, age, geolocation of your customers, their interests and tastes. This helps to identify the audience interested in your products or services as accurately as possible, to understand their behavioral benefits and, therefore, to choose a platform for further SMM promotion.

Work on creating a brand advertising strategy

A thorough approach is required. For effective promotion, it is important to carefully consider the content that will attract attention and be well remembered by potential customers, but will not be intrusive.

Development of advertising materials

It needs several different options for text and graphic creatives that will be used in testing ads and the advertising campaign itself.

Setting up advertising campaign and implementing integration of requests is one of the most important steps

If you want the content to be seen by those people who can become potential customers of the brand, it is important to make all the settings as accurately as possible.

Campaign testing and optimization

After the launch of ads, it is important to monitor the reaction of users and quickly make adjustments to the campaign settings depending on the preferences of the target audience. This will allow to improve the results and achieve maximum performance.

Scaling

After the previous stage, you can begin scaling the campaign, which, in fact, will help achieve the planned sales figures.

Professional targeting will help you achieve the desired results in a short time. Entrepreneurs often try to set up online advertising on their own, believing that this will help reduce costs but in most cases, they still get the opposite result. If you don’t want to waste money but want to rapidly increase the number of sales in a short period, you should order targeting settings from professionals.

Why targeting is the best investment in business promotion

Targeted advertising is one of the most effective and profitable ways to promote a business. Unlike, for example, television or outdoor advertising, targeting allows you to precisely target the right audience, taking into account their interests, age, geographical location and other factors. This reduces costs and increases the effectiveness of the campaign.

The targeted advertising setup service helps you spend your advertising budget as efficiently as possible because each impression is a potential customer. Ordering targeting means investing in a long-term increase in conversions and sales with minimal risks.

Types of targeting

• Selection of advertising platforms is the most popular type. Platforms are selected so that their visitors correspond to the TA (target audience). The target audience is your potential clients to whom the advertising will be directed.
• Thematic targeting involves displaying advertising on sites with a specific topic. This can be, for example, specialized online stores that sell products for the whole family, spare parts for cars or cosmetics.
• Geotargeting in social networks is the demonstration of advertising messages in the feed to users located in a certain territory: in a country, region, city, or district. Such advertising is based on determining the user’s location by linking it to his IP address.
• Local – displaying ads to users located within a radius of 900 meters to 15 kilometers from the place of offline sales. So you can find an audience that is currently looking for the right product or is located near your store. Such advertising can be very effective.
• Time targeting (morning/evening, weekday/weekend) can reduce the number of ineffective ad displays. For example, a targeted ad for a lunch delivery company will generate more conversions when shown during weekday lunch breaks than on weekends.
• Socio-demographic is advertising that is based on the gender, age, income, marital status, and education of network users. All this data can be tracked using cookies, questionnaires and surveys. The potential disadvantage is not completely accurate and may noy hit the target, as some people may provide incorrect information about themselves.
• Behavioral – considered the most promising. Provides careful selection of information about user’s actions using cookies: personal data, hobbies, interests, purchases, search queries, etc. All this data allows you to create a detailed portrait of a specific user.
• Geobehavioral targeting allows you to understand the interests of the user, based on his movements, locations, marks on the maps. Ad displaying will be based on this information, Google’s geo targeting settings. Example of advertising: if a user visits the gym often, he or she may be interested in other similar establishments as well. Exact location, up to the name of the institution in which the object is located, is determined by various geosocial services (for example, AlterGeo).

Why is it worth ordering targeted advertising from Lanet CLICK

By ordering targeted advertising from Lanet CLICK, you will receive professional customization and a unique promotion strategy focused on your target audience. The services of our agency’s targeting specialist will help your business achieve maximum results in promotion.

Targeted advertising from Lanet CLICK is:

• unique advertising strategy;
• attracting target audience;
• increasing brand awareness;
• loyalty of both regular and new customers;
• increasing the flow of potential customers and increasing the number of sales;
• advertising budget optimization; 
• regular reports: we track traffic and conversions from the targeting channel, namely: CPC (cost per click); CPO (cost per order), CPL (cost per lead) and CPI (cost per install).
• full support during the advertising campaign;
• assistance in setting up, writing, designing and editing ads;
• instant launch of advertising after payment;
• the ability to simultaneously conduct several advertising campaigns on social networks.

The cost of targeted advertising on social networks

Targeted advertising on different social networks has its characteristics in terms of setting up and approaching the audience. It determines the price of targeted advertising. On Instagram and Facebook, the advertising cabinet offers flexible settings based on interests and behavior, on TikTok, the emphasis is on creative videos, on LinkedIn – on the B2B audience and professional contacts.

Don’t know how to properly set up targeted advertising in social networks? Contact Lanet CLICK! To request an individual consultation and receive examples of successful cases in your field, fill out the form on the website or call the manager.