Promotion of mobile applications in Lanet CLICK has a number of advantages:
Components of mobile application promotion services:
The work on the promotion of smartphone applications is divided into several stages:
Analysis
of positions
Definition
of goals
Creating
a strategy
Selection
of tools
Performance
analysis
Optimization
Without promotion, the application has a chance to get lost among hundreds of thousands of others and remain unnoticed. So that this does not happen, and the budget for its development is not spent in vain, it is necessary to promote the application.
In addition to increasing downloads, the promotion will help drive more targeted in-app actions (such as making purchases). Promotion can also be launched for applications that have not yet been released. Thanks to this, users will eagerly wait for the application to appear.
What client companies say about us
We have collected the most frequently asked questions about the promotion of mobile applications
This is a comprehensive process of optimizing the page of a mobile application, which ensures the visibility of the application in the App Store and Google Play stores for relevant user requests and its promotion.
As part of ASO optimization, improvements are made to the appearance of the application and text content: a suitable logo, icons and visuals are selected, screenshots and videos are added, the «correct» name is selected, and a competent and understandable description with keywords is created.
ASO is similar to SEO for applications. Promotion works on a similar principle: attracting traffic to the application through competent content delivery, with an emphasis on metadata: title, text content with keywords, videos and screenshots.
The cost of the service depends on the choice of a marketplace for promotion and the list of work required to optimize the application. We will be able to offer the optimal solution to the problem after analyzing competitors.
Advertising in mobile apps can be in the form of a banner, block, text, or video, which are disguised as the content of the application itself. Ads are created and paid for by advertisers, app owners allocate space for them, and the platform automatically selects ads that are interesting for the app’s target audience.
Mobile app ads can be shown on Facebook and Instagram (targeted ads), Google Play, YouTube, and Google Ads (contextual ads), and ads on iOS in the iAD system (teaser ads, display ads) are also possible. Each method has its advantages and features. To find out more, order an individual consultation with our specialist.
The cost of advertising in mobile applications depends on the scale of the advertising campaign, the amount of work, the advertising format used, and other factors. Before launching an advertising campaign, we recommend ASO optimization and audit of contextual advertising. Order an individual consultation to find out more!
Let promotion
popularize your app
Order the service now
The goal of mobile app promotion is to get a user to install or interact with a specific app. Apps are becoming more popular, and the competition is only increasing, so it is important to have a promotion strategy.
Mobile application promotion services include the following techniques:
Each of the various methods of promoting applications on the Internet has its advantages and disadvantages. However, if properly configured, they will give positive results and improve the efficiency of your business.
None of these methods alone will provide the amazing results that can be achieved by combining several of them into a single strategy. Therefore, we advise you to choose several promotion methods at once.
Mobile app promotion has a number of advantages. In particular, competent promotion will help make your application known among the target audience, which will affect the increase in the number of installations.
And thanks to the growth of the number of users, an increase in profit is possible, especially if the application has monetization strategies – advertising, paid features, or subscriptions. In addition, user loyalty will increase. You will be able to offer special promotions, discounts, and upgrades to existing users, which will help increase their loyalty to your business.
In addition, advertising campaigns allow you to collect data about the effectiveness and behavior of users, which helps analyze the results and improve the strategy. Promotion also allows you to stand out among competitors and take a strong position in the market.
Lanet CLICK digital agency is a group of specialists in creating and implementing advertising projects. We have clearly established processes at all stages of project implementation. It allows us to maintain control over the performance of our duties and compliance with the schedules determined by the cooperation agreement.
And we also have many options for promoting a mobile application in our arsenal. We can offer various promotional tools to promote your app. Our experts will analyze the current situation and offer one or more ways of promotion.
In addition, the Lanet CLICK team provides quality services at an optimal price. To find out the price of promoting your application or to order a service, call or write to us.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.