The service allows you to accurately and succinctly present a product or service to an interested buyer.
Ads in Google Shopping are displayed at the top or on the side of the search results in the form of product photos with short descriptions. Therefore, users who are looking for a product or service that you offer will definitely see your offer.
Advertising can be of the following types:
Contains a photo, the name of the product, its price and rating, as well as the company.
It involves the display of several product groups in one advertisement.
Allows you to show ads for physical stores in order to attract visitors.
The advantages of advertising campaigns on Google Shopping include:
Setting up Google shopping advertising with preparing ads, launching advertising campaigns, and further optimizing them according to performance analysis will help you present your products to users in the best possible way. You can order this service from Lanet CLICK on favorable terms. Our marketers have experience working with various niches and will offer you the optimal solution.
Thanks to the low conversion cost and a relatively small number of competitors, advertising a product with a photo in search results will allow you to reach a large audience, attract quality traffic to the site, and increase sales of certain products.
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We have collected frequently asked questions about advertising on Google Shopping
The Google Shopping advertising launch service includes creating and setting up a Google Merchant Center account, linking it to a Google Ads account, and further work on setting up and optimizing advertising campaigns. If necessary, comprehensive promotion can be supplemented with other services, including contextual advertising, Discovery Ads campaigns, Google Ads settings, local campaign advertising, and other effective methods determined by a specialist based on the needs and individual characteristics of your project.
Product ads placed using the international Google Shopping service are displayed in the search results either on top, above free ads and contextual advertising, or on the side. If the user wants to receive more offers for the request he is interested in, he can click on the Show all button and go to the tab with offers from various online stores.
Creating a shopping ad begins with creating a template file with all the necessary information about the advertised online store, its structure, and the products offered. The entire advertising campaign will be based on this file (feed). Such a file or table may contain such necessary data as a product card, store categories, links to images, pricing policy, information about delivery or payment, etc.
To set up Google Shopping, the site must be adapted for e-commerce: contain current prices and products, work on HTTPS, and have pages with return policies, delivery and contacts. It is also important to ensure the correct transfer of product data to the Merchant Center.
This is a Google platform where information about the products of your online store is uploaded for display in Google Shopping. It connects the site to the Google Ads account and allows you to manage product feeds and advertising campaigns.
How to concisely and in the best way present your product or service in today’s reality, full of advertising? Google Shopping Service created with a purpose to help the seller and buyer to find each other will help you with this.
Google Shopping is a Google service that allows online retailers to display their products with images, prices, and titles directly in search results. Users interested in making a purchase see these ads when they search for the product they want.
Modern buyer doesn’t like to spend a lot of time on searching and comparing goods, wants to get the answer on request as fast as possible opening a minimum of tabs and not following sites once again, especially while surfing on the phone. Your task is to make advertisement maximum visible, main information about it maximum affordable and the process of buying and payment maximum easy and fast. And one of the effective instruments for it — advertising of goods in Google.
Google Shopping allows buyers to quickly find products on necessary request and compare prices from different sellers not visiting advertiser’s site. Google Shopping advertisements are shown in other Google services, thus giving sellers wide opportunities for advertisements of their goods.
Advertising cards of Google Shopping goods have textual description, product photographs and its cost, and link to the good on the website of online store and its name. Thus, advertisement is visual and the buyer gets an opportunity to get quickly acquainted with goods and seller gets an opportunity to attract more buyers.
Google Shopping advertising is actually contextual advertising which is displayed at the top or on the side of search results in a form of circle photo gallery of goods with description. In any case the user will see you good on the first screen which increases the chances of buying. The most effective type of advertising with typical retail products in Google Shopping is called a shopping campaign.
Setting up a shopping campaign doesn’t require using keywords and advertisements are formed based on data about good (feed). For successful work in Google Shopping, it is necessary to connect Google Merchant to configure shopping advertising.
To set up Google Shopping, you need to create a Google Merchant Center account. This is the platform where product data is uploaded to display on Google Shopping. It is important to set up your account correctly, specifying accurate business information and choosing the appropriate shipping and tax settings.
After creating your account, you need to add the URL of your online store and verify your rights to it. This is done by uploading an HTML file to your site or adding a meta tag. Verification ensures the security and reliability of your product information.
To run shopping campaigns, you need to link your Merchant Center account to Google Ads. This allows you to use your product data to create and manage ads in your advertising campaigns. You do this through your account settings.
A product feed is a file with information about products: names, descriptions, prices, links to images and product pages. The feed must be prepared in accordance with Google’s requirements and uploaded to the Merchant Center for further use in ads.
After uploading the feed, Google checks it for compliance with the requirements. If errors or inconsistencies are found, the system will notify you of this, and you will need to make adjustments. Only after successful moderation will the products be displayed in ads.
Based on the uploaded feed, Google automatically creates ads containing product information: images, names, prices and links to product pages. This simplifies the process of creating ads and ensures that the data in the ads is up to date.
After preparing all the data, you can create a Google Ads shopping campaign. You need to select campaign goals, set a budget and bid strategies. The company will use data from the Merchant Center to show relevant ads to users interested in making a purchase.
Smart Google Shopping advertising allows you quickly and efficiently optimize advertisements, do more in less time. To set it up, you only need to specify the purpose of advertising and budget, and a smart campaign will take of the rest. Such commercial advertising is optimal for businesses with a small budget and a lack of manpower and time to monitor the trading campaign.
Shopping Ads on Google Shopping are especially effective for online stores with a wide range of products, retailers from competitive niches with a high cost per click, as well as companies that want to stand out due to a lower price. It is suitable for businesses where the price list changes frequently because the system automatically pulls up-to-date data from the feed. The best results are shown by advertising for typical products, the choice of which the customer makes by a specific model or price – this can be electronics, appliances, tools, etc.
So with minor time and money expenses on shopping campaign you sell more goods. Nevertheless, the service has some disadvantages, in particular prohibition of promotion of some goods, severe rules in relation to online stores up to closing access to the service for individual clients.
There are three types of shopping advertisements on Google Shopping:
Different types of advertising campaigns are used for each type, depending on the promotion goals. Standard Shopping campaigns are suitable for promoting individual products, allowing you to control bids and budget. Performance Max provides automatic optimization of impressions across Google platforms, including Search, YouTube and Gmail. Local ads are designed to attract buyers to physical stores by showing information about product availability and store addresses.
Setting up Showcase and Local ads requires additional configuration in the Merchant Center: uploading a local feed, creating a business profile and verifying store addresses. Different types of ads can be combined within one or more campaigns.
You can save your precious time and order Google Shopping advertising at Lanet CLICK digital agency. Then setting up Google Merchant, setting up a shopping campaign and its running it will be entirely the responsibility of our PPC specialists, and all you have to do is to control the process and count sales.
By contacting Lanet CLICK, you get a comprehensive expert approach to setting up Google Shopping in Ukraine. We will:
You will also receive transparent reporting, prompt communication and confidence that your advertising budget is working effectively and with results. You can focus on your business, and we will focus on its growth.
The price of Google Shopping advertising depends on such factors: language version of the site, bid per click, region of displaying, competition and product niche. Leave request for service to find out the price of such advertising and get acquainted with details of cooperation. We will be happy to help you to achieve set goals!
The cost of Google Shopping is also affected by the complexity of the setup. A simple setup of advertising in Google Shopping (for example, promotion by category) will cost less than individual promotion of each product. Technical improvements to the site, the volume of the catalog and the need for integration with the Merchant Center are taken into account. The more items in the assortment, the greater the amount of work and the final budget. Taking into account all these factors, the price of a comprehensive setup and launch of advertising in Google Shopping from Lanet CLICK is 20,000 UAH.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
