Complex internet marketing

Integrated Internet marketing and its advantages

The difference between integrated solutions and other promotion methods lies in the development of a general Internet marketing strategy for the project, as well as in ensuring communication in the same style across all channels. Thanks to a clearer transmission of the brand’s values and USP, integrated Internet marketing services are more effective than working with each promotion channel without a common concept.

Integrated marketing channels and tools

Integrated Internet marketing uses all available channels to attract traffic and sales.

1. Contextual advertising is advertising in search results. It is an expensive but effective tool for direct sales. It brings “warm” traffic from the Internet to the site, quickly increases sales, popularizes a particular product or service, informs users about a promotion, and attracts the audience’s attention to the new site.
2. Display advertising is banners on relevant sites that increase brand awareness and interest in the product, form, and fuel demand for goods and services. This tool requires large budgets, so it is usually used by large businesses in combination with other channels for attracting traffic.
3. Search engine optimization (SEO) is working on website content to improve website visibility in search results and attract interested users. It is a relatively inexpensive and effective tool in the long term, which does not bring quick but stable results.
4. Social media marketing (SMM) is the management of brand business pages on social networks to promote them on various social platforms, form a loyal audience, and communicate with them.
5. Targeted social media advertising is highly customized advertising designed to attract leads from social networks. With the right approach, this tool is very effective because it allows you to customize ads based on certain user parameters, such as age, interests, location, etc.
6. Reputation management is working with reviews and publications to form a positive brand image in the information field and combat unfair competition.

A proper combination of the necessary tools enhances the effects of each of them and eliminates the disadvantages.

Integrated Internet marketing at the digital agency Lanet CLICK

The Lanet CLICK team, using several digital tools at once, will help you achieve improved business performance indicators. Since integrated Internet marketing services are launched almost simultaneously, the result will not be long in coming.

Comprehensive online business promotion will help you achieve your business goals faster:

• promote the project online;
• grow sales in the online store;
• increase conversions on the site;
• expand your target audience, and much more.

If you don’t know what tools your company needs, contact us. Call or fill out the feedback form to order an individual consultation and find out the cost of services. After analyzing your business, niche, and goals, we will select the best set of marketing tools for online promotion on a turnkey basis.