How we developed a business page from scratch and gained 3,700 subscribers in a year of cooperation
Client: Ukrainian company Scalla Naturale, which imports marble, granite, travertine and other types of natural stone for interior design.
Problems:
– narrow and specific niche in which the brand needs to be profitably presented;
– the page needs to be developed from scratch;
– there is no brand recognition at all.
Work period: 12 months.
1. We developed a content strategy with a design concept and ToV, which forms a clear association with exclusive natural materials for design. We analyzed competitors in the niche and took into account our previous experience in promoting such brands. Therefore, we wanted to use premium-style graphics to design this page. The main thing in our case is to demonstrate stone decors in interiors or renders and be sure to show the texture of each surface. In the texts, we use a simple and accessible presentation without complex terminology, but using expert information provided by the client.
How the page looks now:
Examples of Stories design, in which we mainly highlighted useful information for the audience and demonstrated individual natural stone decors
2. We tested different content formats to understand which ones arouse the greatest interest in the audience. We paid special attention to the Reels format and photo selections, with which we could maximally convey the beauty and uniqueness of each natural stone decor. As expected, these two formats are most liked by the audience, so we plan to actively use them in the future.
For example, our most popular reel about the brand's travertine decor went viral and has over 270,000 views.
3. We used paid promotion. To promote posts, we first chose the goal «Profile Visits» to increase the number of followers for yet another new page on Instagram. Currently, the page has 3,700 followers. We should also note that the audience actively interacts with our content on the page. After several months of cooperation, we were able to analyze the first results and began to promote posts and increase recognition and interactions.
The average monthly reach is now over 180,000
The average number of interactions is 1,400
1. We developed a content strategy with a design concept and ToV, which forms a clear association with exclusive natural materials for design. We analyzed competitors in the niche and took into account our previous experience in promoting such brands. Therefore, we wanted to use premium-style graphics to design this page. The main thing in our case is to demonstrate stone decors in interiors or renders and be sure to show the texture of each surface. In the texts, we use a simple and accessible presentation without complex terminology, but using expert information provided by the client.
How the page looks now:
Examples of Stories design, in which we mainly highlighted useful information for the audience and demonstrated individual natural stone decors
2. We tested different content formats to understand which ones arouse the greatest interest in the audience. We paid special attention to the Reels format and photo selections, with which we could maximally convey the beauty and uniqueness of each natural stone decor. As expected, these two formats are most liked by the audience, so we plan to actively use them in the future.
For example, our most popular reel about the brand's travertine decor went viral and has over 270,000 views.
3. We used paid promotion. To promote posts, we first chose the goal «Profile Visits» to increase the number of followers for yet another new page on Instagram. Currently, the page has 3,700 followers. We should also note that the audience actively interacts with our content on the page. After several months of cooperation, we were able to analyze the first results and began to promote posts and increase recognition and interactions.
The average monthly reach is now over 180,000
The average number of interactions is 1,400
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
