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SEO for an online store of a natural sweetener manufacturer

How to increase organic traffic to your website by almost 888% and triple your organic revenue

Input data

Client: an online store of a manufacturer of natural sweeteners and sugar-free products.

Project duration: 11 months.

Problems:

- high competition;
- mostly information traffic;
- lack of conversion growth.

Tasks

increase commercial traffic by optimizing category pages and product cards;

convert information traffic into commercial traffic.

List of works:

We analyzed the niche and competitor sites. We singled out the market leaders and analyzed their sites.

We collected and clustered the semantic core. During the analysis of the semantic core, information requests were found that led to commercial pages. Therefore, we reassembled the semantic core and singled out those queries that can potentially lead to conversions.

We optimized the metadata. Meta tags were written and posted for all pages of the site.

We carried out technical optimization. We checked the site for technical errors, created a technical specification for their correction, and implemented changes (added some types of micro markup to the site pages, improved its loading speed on mobile devices).

We filled the site with content. Wrote and placed texts on the target pages of the site.

We carried out off-page optimization. Starting from the 2nd month, we increased the number of quality donors and selected thematic sites with high indicators of organic traffic and DR, etc.

We have expanded the structure. We developed new pages and optimized them to enhance commercial traffic.

We worked on the blog pages. A significant share of information traffic was converted into commercial traffic through the implementation of technical optimizations.

The results

Data from Google Search Console

Dynamics of key requests at the beginning of work:

TOP 3 – 29
TOP 10 – 50
TOP 30 – 41

Dynamics of key requests after 11 months of operation:

TOP 3 – 116
TOP 10 – 154
TOP 30 – 105

Organic traffic for the previous 11 months – 19,201, number of conversions – 2,288

Organic traffic after 11 months of work - 189,721, number of conversions - 5,054

The results

Dynamics of key requests at the beginning of work:

TOP 3 – 29
TOP 10 – 50
TOP 30 – 41

Dynamics of key requests after 11 months of operation:

TOP 3 – 116
TOP 10 – 154
TOP 30 – 105

Organic traffic for the previous 11 months – 19,201, number of conversions – 2,288

Organic traffic after 11 months of work - 189,721, number of conversions - 5,054

Conclusions

Thanks to a carefully selected and well-executed SEO strategy, key queries began to rank in the TOP 3 and TOP 10 starting from the third month of the project. As a result, organic traffic to the site started to increase significantly. By the end of the eleventh month, traffic to the client’s site had grown by nearly 888%, and the company’s organic revenue tripled compared to the period before we implemented the optimization solutions.

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