How to increase a company's organic revenue by almost 54% in 6 months
Client: online store of a manufacturer of natural cosmetics.
Timing: 6 months.
Team: project manager, SEO specialist, copywriter, editor.
Problem: Limited text content, high competition in the niche, and only the Ukrainian language version. Some pages needed metatag and text optimization, and the link profile was not strong enough for effective promotion.
Increase in clicks and impressions over the last 6 months of operation
Keyword dynamics at the beginning of operation:
- TOP 3 – 19
- TOP 10 – 12
- TOP 30 – 7
Keyword dynamics after 6 months of operation:
- TOP 3 – 56
- TOP 10 – 65
- TOP 30 – 63
Comparison of organic traffic over 6 months of operation on the resource and traffic over the previous period
Comparison of all site indicators over 6 months of work
In early December, the client's website was ranked first in the search results for the query «косметика для волосся» with a frequency of 880. When we started working on the project, the resource was not ranked in the TOP 100 for this query at all. Yes, we managed to overtake competitors such as Makeup and Rozetka.
In early December, the client's website was ranked second in the search results for the query «пудри для обличчя» with a frequency of 1,600. When we started working on the project, the resource was not ranked in the TOP 100 for this query at all. Yes, we managed to overtake competitors such as Eva, Rozetka and Notino.
In early December, the client's website was ranked second in the search results for the query «шампунь» with a frequency of 27,100. When we started working on the project, the resource was not ranked in the TOP 100 for this query at all. Yes, we managed to overtake competitors, such as Eva and Rozetka.
Data from Google Search Console
Increase in clicks and impressions over the last 6 months of operation
Keyword dynamics at the beginning of operation:
- TOP 3 – 19
- TOP 10 – 12
- TOP 30 – 7
Keyword dynamics after 6 months of operation:
- TOP 3 – 56
- TOP 10 – 65
- TOP 30 – 63
Data from Google Analytics
Comparison of organic traffic over 6 months of operation on the resource and traffic over the previous period
Comparison of all site indicators over 6 months of work
In early December, the client's website was ranked first in the search results for the query «косметика для волосся» with a frequency of 880. When we started working on the project, the resource was not ranked in the TOP 100 for this query at all. Yes, we managed to overtake competitors such as Makeup and Rozetka.
In early December, the client's website was ranked second in the search results for the query «пудри для обличчя» with a frequency of 1,600. When we started working on the project, the resource was not ranked in the TOP 100 for this query at all. Yes, we managed to overtake competitors such as Eva, Rozetka and Notino.
In early December, the client's website was ranked second in the search results for the query «шампунь» with a frequency of 27,100. When we started working on the project, the resource was not ranked in the TOP 100 for this query at all. Yes, we managed to overtake competitors, such as Eva and Rozetka.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
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