How to double the number of conversions
while reducing the cost of conversion
by 50%
Client: Internet provider in Lviv
Tasks:
- Creating and settings up the Google Ads account
- Campaigns optimization
Timing: 1 year (07/15/2019 – 07/15/2020)
Work start. Launching of campaigns
Set up the account and added campaigns to the search engine.
Gathered semantic (keywords) and negative keywords.
Created 3 ads in each ads group (2 text ads and 1 adaptive ad).
Added extensions to ads.
Created campaigns on the GDN and added ads (adaptive and graphics).
Created the remarketing list to fill.
The optimization of advertising campaigns
On the GSN
Control and correction of bets.
Checking search queries. Expanding the current semantics and negative keywords list.
Conducting experiments with betting strategies.
Redistribution of daily budgets in favor of conversion campaigns.
On the GDN
Control and correction of bets.
Excluding non-target placements.
Testing of collected remarketing audiences.
Conducting experiments with betting strategies.
Redistribution of daily budgets in favor of conversion campaigns.
Results
Launched advertising, in the first month we received 103 conversions, cost per one was 39.65 UAH.
Working on campaign optimization every month, we managed to improve our results almost twice, reducing the cost of conversion to 16.88 UAH.
Do you want the same?
