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SEO promotion of the website of a detailing studio in Odesa

How to increase conversions by 1333% and organic traffic by 1607% thanks to SEO

Input data

Client: detailing studio engaged in tinting, protection and updating of cars.

Work period: 15 months.

Problems: a small share of organic traffic; lack of growth in conversions.

Task: increase commercial traffic to the website from organic results.

List of works

We conducted a comprehensive SEO audit of the website, which allowed us to identify weaknesses that negatively affected its visibility in search engines. After eliminating technical errors, the website began to be indexed faster.

For effective promotion, we collected and clustered the semantic core.

We wrote metadata and added descriptive alt tags to all images, which improved visibility in image search.

To ensure the relevance of the pages and improve their positions, we created high-quality content focused on the needs of users.

We analyzed the existing link profile and developed a plan for a gradual increase in backlinks.

Results

Data from Google Search Console

Keyword dynamics at the beginning of work:

TOP 3 – 3
TOP 10 – 5
TOP 30 – 7

Keyword dynamics after a year of work:

TOP 3 – 68
TOP 10 – 178
TOP 30 – 166

The total number of keywords for which the project is ranked in the search engine, according to Ahrefs, increased by 700 queries:

July 2023

October 2024

According to Google Analytics, organic traffic increased by 1607%, conversions increased by 1333%.

Results

Data from Google Search Console

Keyword dynamics at the beginning of work:

TOP 3 – 3
TOP 10 – 5
TOP 30 – 7

Keyword dynamics after a year of work:

TOP 3 – 68
TOP 10 – 178
TOP 30 – 166

The total number of keywords for which the project is ranked in the search engine, according to Ahrefs, increased by 700 queries:

July 2023

October 2024

According to Google Analytics, organic traffic increased by 1607%, conversions increased by 1333%.

Conclusion

All stages of work on the site were part of a well-thought-out comprehensive SEO strategy, which allowed to improve the visibility of the site, increase organic traffic and achieve high positions in search results.

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