Get an offer

Setting up Google Ads for an online tool store

How to scale 4.5 times in 3 months without compromising other metrics

Input data

Client: online tool and workshop equipment store (approximately 500 products).

Duration: 3 months.

Problem: Google advertising had not been used before, so we had to start everything from scratch.

Tasks:

attract new customers to the site;

increase the number of purchases on the site;

increase ROAS.

List of works

Checking the site for compliance with Google Merchant Center requirements. After implementing our recommendations, a separate «Exchange and return of goods» page appeared on the client's site.

Passing product feed moderation in Google Merchant Center.

Launching PMax without objects as shopping campaigns.

Optimization of shopping campaigns according to their performance indicators.

Results

Initial results for the first month:

- number of transactions – 78;
- cost of transaction – 283.6 UAH;
- ROAS – 311%.

Results for the second month:

- number of transactions – 227;
- cost of transaction – 306 UAH;
- ROAS – 399%.

Results for the third month:

- number of transactions – 346;
- cost of transaction – 337 UAH;
- ROAS – 412%.

Results

Conclusion

It is necessary to constantly optimize campaigns and redirect budgets to the most converting product groups. Then advertising will bring the desired result with the specified profitability indicators.

Do you want the same?

Order an individual consultation to discuss your project!

Order