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Сomprehensive SMM promotion of online game store

How to double the number of targeted followers and brand awareness, as well as the number of conversions to the site for product ordering

#E-commerce

Input data

Client: the online store gamers’ goods Funduk.ua

Cooperation period: October 2018 — February 2022

Tasks

to attract the target audience to the page;

to form the store’s recognition;

to familiarize the target audience with the assortment and increase the number of visits to the website for product ordering.

List of works

Analyzed the target audience. These are young people aged 15 to 25 interested in gaming, fantasy universes, and pop culture. Mostly from Kyiv city, as well as from the regional centers of Ukraine.

Developed rubrics for posts and Stories. In addition to advertising, the following sections were added: important news/events in the gaming world and «weekly meme». The purpose of these sections is to dilute purely advertising posts and increase activity on the page.

Developed the corporate page style, in particular, the main photo, highlights.

Product photography. It was usually carried out at the client's location or in the studio.

Conducted competitive activities to attract the target audience and increase store recognition.

Segmented the target audience and launched advertising campaigns with the goals of Interaction, Profile Visits, and Site Visits.

Results

During the period of cooperation, the style of posts was regularly updated in accordance with new trends. Competition activities were regularly held, and the target audience was increased.

More than doubled the number of target followers: the audience on Facebook grew from 15K to 37K, and on Instagram — from 7K to 15K. Organic reach showed month-over-month growth despite a fairly modest advertising budget.