What clients get by ordering a web analytics service from us:
Web analytics is the basis of Internet marketing for any resource aimed at:
Traffic analysis
Studying information about the pages per visit, the time spent browsing web pages by users, etc.
Advertising campaign evaluation
Checking the quality and effectiveness of advertising campaigns and collecting information on their improvement.
Identifying problems
Finding weaknesses in the website that prevent the achievement of goals.
User monitoring
Collection and analysis of data about site visitors, as well as information about the pages viewed by them.
Usability research
Analysis of resource usability based on trends in visitor behavior.
Work with data takes place in the following sequence:
Create a GA account
Creating a GTM account
Forming technical specifications for developers
Setting parameters and events
Setting up advanced e-commerce
Setting up audiences
Website owners can’t do without comprehensive web analytics. After qualitative analysis, you will be able to understand whether your resource is convenient, who its visitors are, what key queries bring them to your site, etc. This data will become the basis for further improvement of the site.
And Google does not stand still and constantly introduces updates. This time, Universal Analytics will be replaced by Google Analytics version 4. If you do not know how to switch to the new GA4 resource type, contact us. We will do it quickly and without data loss!
What client companies say about us
During the cooperation, the company has proven itself as a professional and reliable partner, and the company's employees have shown high professionalism, creativity, and efficiency in fulfilling the assigned tasks. The professionalism of the specialists in Lanet CLICK LLC ensures the high quality of the services provided.
- Funduk.Ua
During our cooperation, this company won our trust with its impeccable work and responsibility for the final result. All services are provided with high quality and on time. We recommend Lanet Click LLC as a reliable and efficient partner in the field of IT services.
- Kovalska Invest LLC
During the period of cooperation, Lanet CLICK LLC has shown its ability to approach tasks with full responsibility and to perform work of high quality and on time. A distinctive feature of the agency's work is the high level of professionalism, organization of the company's employees, and honesty. They promptly respond to force majeure circumstances and effectively organize the work process. We recommend Lanet CLICK for cooperation as a reliable and stable business partner!
- JSC Oschadbank
The company has confirmed its professionalism, activity, and competence in performing the assigned tasks. We are satisfied with the work of Lanet Click LLC and recommend the company as a responsible and reliable partner.
- Lanet Network LTD
The company is a reliable partner, and the company's employees are professionals to whom you can entrust the matter and be sure of the quality and timeliness of the services provided. I confirm that the team of specialists at Lanet CLICK LLC ensures the high quality of the services provided.
- IntergalBudInvest
We are completely satisfied with our work with the Lanet CLICK team. The representatives have repeatedly confirmed their competence and ability to achieve results. Advertising, adjusted by them, works effectively, communication is clear, all tasks are completed in time and on a proper level. We recommend the agency as a reliable contractor.
- Berest
Sincere thanks to the Lanet CLICK team for the excellent work in the field of targeted advertising for our company. Specialists analyzed our audience in detail, created cool creatives and adjusted advertising campaigns so that our business received a significant increase in the number of customers and sales. They always stick to the negotiated budget, terms, and remind about the launch of new ideas and wishes. It is worth noting the prompt feedback and flexibility in solving any issues. The team is always in touch, offering creative solutions and updating strategies based on results. We recommend this company to everyone who seeks high-quality and effective promotion of their business online.
- KeramHall
We are very pleased! We see the results both by impressions and by average positions. We would like to add that the agency dispelled our previous experiences of cooperation with SEO specialists, because it was usually necessary to make a lot of effort to get something moving. Here, on the contrary, it feels like team have everything under control, and this issue is completely taken care of! Exceeded expectations-reality. We are satisfied with the partnership with Lanet CLICK. Special thanks to the project manager, like the communication, the structured approach and everything is very clear and prompt, so that there are never any questions. Super!
- BOGIKA
During our cooperation with the Lanet company, we were repeatedly convinced of its reliability and high level of services. The team always demonstrates diligence, promptly solving tasks and meeting deadlines. Separately, it is worth noting the adequate ratio of price and quality. Services are provided at a high level, the cost remains competitive. We recommend this company to everyone who is looking for a reliable partner in the field of Internet marketing.
- Power up
It is a pleasure to work with the team. The work is delivered on time, managers respond promptly to the assigned tasks. Also, I would like to note that in controversial situations, the team went to a meeting, so we were able to find a compromise. We recommend the services of the Lanet CLICK team.
- UKRGASBANK
We have collected the most frequently asked questions about web analytics
Site tracking is necessary for site optimization and improvement. The collection and detailed analysis of data about site visitors and information about the pages they viewed allows you to identify the weak points of the promoted resource, learn about the audience’s needs, and determine the main tasks of the site. It will also allow you to develop an optimal strategy to improve its effectiveness and evaluate the effectiveness of the marketing tools used during the campaign (contextual advertising, SEO promotion, etc.).
The service of setting up web analytics systems includes performing the following works: studying the business, defining the goals and objectives of the site, setting KPIs, creating and configuring accounts in data collection systems, as well as installing a tracking code on the site, collecting data about the agreed target actions of users (for example, it can be the registration of a new user on the site, making a purchase or ordering a callback), and analysis of the received information. Based on the received data, our specialists will provide recommendations for further actions to improve the efficiency of your resource.
The final cost of the service depends on the amount of work performed and the hours spent by our specialists. Setting up web analytics is performed according to specific business requirements and can include a different range of tasks depending on the individual needs of the client. To find out the approximate cost of the service for your business, leave a request on the website to get a consultation from a specialist.
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Web analytics (з англійської “Web analytics”) – is the measurement, collection, analysis, and organization of web data reports to understand and optimize web resources.
Web analytics allows you to understand how many visitors are in the web resource and which pages they are viewing. This information helps assess traffic trends and content popularity and optimize the budget.
Web analytics can be used to evaluate and improve website effectiveness and as a tool for researching business and the market in general.
Web analytics services allow companies to measure the results of traditional print or broadcast advertising campaigns. It helps you evaluate how traffic to your site changes after launching a new ad campaign.
History of world web analytics
Origin began in 1990, with the advent of HTTP protocol (Hypertext Transfer Protocol), making it possible to record user-server interactions in log files (a log is a file with records of events in chronological order).
Each time the network user called the HTML element (basic structural page unit), a hit line was added to the log file.
Over time, owners of web resources began to receive «tons» of hits, and log files have increased too much in size. A system for analyzing such data was needed.
Machine learning and cognitive computing are at the heart of modern web analytics development, and analytics providers continue to create innovations in this area.
The profession of web analyst is similar to the work of a pathfinder. Such a specialist can digitally find out who was on the site and what he did.
With the help of statistics, you can:
Common business mistakes:
On-site web analytics
Measuring potential audience, site’s capabilities.
Off-site web analytics
Analyzing visitors’ behavior on your site.
This is the number of web pages viewed by the user at a time.
It considers when the visitor performed some actions on the site and visited different pages.
Analyzes how quickly the user left the site (refused to continue viewing pages).
The ratio of the total number of visits to the number of visits the user performed a certain action (purchase, call, filling in a lead form).
These are specific actions of resource users that are of business interest.
A good strategy, perfectly selected digital tools, and their effective application will allow the business to increase profits, grow the customer base, and form recognition and loyalty. Do you want something like that? Contact us.
You have taken the first step towards effective online marketing. Our managers will contact you and consult you soon.
