Advertising on TikTok

We will develop high-quality creative and set up accurate targeting for successful advertising
Home / Targeted advertising / Advertising on TikTok

Why advertising on TikTok is relevant for business

The service allows you to reach a large number of people in the shortest possible time.

 

Advertising on TikTok is an effective promotion tool


The application allows you to create creative video advertisements using various visual effects and music. Thanks to precise targeting, ads can be tailored to the target audience. Another advantage of advertising on this platform is the high speed of content distribution. If the video goes viral, everyone will know about your brand.

Video formats in TikTok

Popular advertising solutions offered by the service include:

In-Feed Ads

Is a native full-screen video ad that is displayed in the recommendation feed for users.

TopView

Allows the advertiser to make the video the first in the feed of users when they open the application.

Spark Ads

Enables brands to collaborate with TikTok creators to create and promote native content.

Promotion

Allows you to promote a video to achieve a specific goal, for example, traffic growth.

Video formats in TikTok

Popular advertising solutions offered by the service include:

In-Feed Ads

Is a native full-screen video ad that is displayed in the recommendation feed for users.

TopView

Allows the advertiser to make the video the first in the feed of users when they open the application.

Spark Ads

Enables brands to collaborate with TikTok creators to create and promote native content.

Promotion

Allows you to promote a video to achieve a specific goal, for example, traffic growth.

The cost of services

Base

Media planning
Help in setting up access
Account audit
Basic TikTok Ads setup
Advertising campaigns – up to 3
More

Standard

Media planning
Help in setting up access
Account audit
Basic design and content of the page – 2-3 posts
Basic TikTok Ads setup
More

Premium

Media planning
Help in setting up access
Account audit
Basic design and content of the page – 2-3 posts
Basic TikTok Ads setup
More

The cost of services

Base

Media planning
Help in setting up access
Account audit
Basic TikTok Ads setup
Advertising campaigns – up to 3
More

Standard

Media planning
Help in setting up access
Account audit
Basic design and content of the page – 2-3 posts
Basic TikTok Ads setup
More

Premium

Media planning
Help in setting up access
Account audit
Basic design and content of the page – 2-3 posts
Basic TikTok Ads setup
More

How advertising on TikTok can be useful for business

The service allows:

Grow sales of goods and services

Increase quality traffic to the site

Reach a large number of people

Attract potential buyers

Draw attention to products

Improve the views of your videos

Increase app installs

Form the recognition of the company

Why complex targeting will be useful for business

Order targeted advertising from Lanet CLICK

Targeted advertising on social networks is one of the tools for promoting brands, products, or services. The peculiarity of targeting is that ads are shown only to the target audience that is interested in your offer. Lanet CLICK specialists set up targeted advertising on Facebook, Instagram, and LinkedIn.

Go to service

Reviews

What client companies say about us

During the cooperation, the company has proven itself as a professional and reliable partner, and the company's employees have shown high professionalism, creativity, and efficiency in fulfilling the assigned tasks. The professionalism of the specialists in Lanet CLICK LLC ensures the high quality of the services provided.

- Funduk.Ua

During our cooperation, this company won our trust with its impeccable work and responsibility for the final result. All services are provided with high quality and on time. We recommend Lanet Click LLC as a reliable and efficient partner in the field of IT services.

- Kovalska Invest LLC

During the period of cooperation, Lanet CLICK LLC has shown its ability to approach tasks with full responsibility and to perform work of high quality and on time. A distinctive feature of the agency's work is the high level of professionalism, organization of the company's employees, and honesty. They promptly respond to force majeure circumstances and effectively organize the work process. We recommend Lanet CLICK for cooperation as a reliable and stable business partner!

- JSC Oschadbank

The company has confirmed its professionalism, activity, and competence in performing the assigned tasks. We are satisfied with the work of Lanet Click LLC and recommend the company as a responsible and reliable partner.

- Lanet Network LTD

The company is a reliable partner, and the company's employees are professionals to whom you can entrust the matter and be sure of the quality and timeliness of the services provided. I confirm that the team of specialists at Lanet CLICK LLC ensures the high quality of the services provided.

- IntergalBudInvest

We are often asked

We have collected the most frequently asked questions about advertising on TikTok

Who needs advertising on TikTok?

Targeted advertising on TikTok will be a great solution for businesses whose target audience is adult users. The main part of the audience is active users aged 25 to 34. Among the advantages are low competition, a new audience, a high level of user engagement, and flexibility in setting up TikTok Ads.

How does TikTok advertising work?

Promotion on TikTok is highly effective. The user scrolls the feed and periodically comes across advertising posts - videos lasting from 5 to 60 seconds. To achieve the desired effect, you should place a link to a mobile application or site and add a call to action. It is important to use creativity that can interest the viewer from the first seconds. There are several ways to create a video: collect it from images based on templates, use the TikTok Ads video editor, or shoot your video and overlay text 720x1080.

What determines the cost of advertising on TikTok?

Advertising costs depend on the type of promotion on TikTok. If we talk about advertising on TikTok Ads, the minimum budget for an ad campaign is $50, and for an ad group, it is $20. At the same time, there are several payment models: for clicks, optimized clicks, impressions, and views. It is worth noting that promotion on TikTok will cost less than advertising on Instagram or YouTube.

The social network TikTok has rapidly conquered the whole world. Now it is used by millions of people and not only teenagers but also a solvent audience. Many people visit this social network every day, watching dozens of videos.

 

It means that advertising on TikTok is an effective promotion tool.

 

What will be the result of advertising on TikTok

 

The features of the TikTok social network are the entertaining format of short videos, high-speed content distribution, a large audience of different age groups, and precise settings of targeted advertising. Also, the social network already has many tools for creating promotional videos.

 

Within the service provided by our agency, specialists create an advertising cabinet, set a retargeting pixel on your site, and configure targeted advertising on TikTok.

 

On TikTok, you can set the following goals for the advertising campaign:

  • conversions from your site;
  • application installation;
  • traffic to the site;
  • coverage;
  • video views;
  • lead generation.

With high-quality creativity and competent targeting settings on TikTok, you reach many people in the shortest possible time, promote brand awareness, and attract attention to your product.

 

How to order advertising

 

To order an advertising service on TikTok, call or write to us, or leave a request for a call back on the site. Our manager will tell you about the features of the service, terms of cooperation and tariff plans.

 

he cost of advertising on TikTok

 

There are several types of advertising on TikTok.

 

  • Advertising running through TikTok Ads: In-feed Native Video – advertising that pops up in the feed, videos of 5-60 seconds with a call to action, and a link to the site or mobile application.
  • Launched through the application manager:

    • Brand Takeover — a full-screen banner that the user sees when logging in to the application: 3-second video or picture;
    • Hashtag Challenge — a banner in the search section with a branded hashtag for a challenge;
    • Branded effects;
    • TopView — video up to 60 seconds with a full-screen banner when logging in to the application.

 

To calculate the cost of advertising on TikTok, you must first determine the type of promotion on TikTok. If we talk about advertising on TikTok Ads, the minimum budget for an advertising campaign is $ 50, and for an ad group — $ 20. There are several payment models: for clicks, optimized clicks, impressions, and views.

 

Who should advertise on TikTok

 

TikTok advertising is a brand promotion without direct incentives to buy, so it may not suit all companies. From experience, this social network is optimal for brand promotion in the following areas:

  • Retail. Unlike in the USA, not many companies in Ukraine are active on this social network. The competition is still low, and there is every chance to go into the trend with popular videos and quickly form a loyal audience. It is especially important for small and medium-sized businesses.
  • Services. In addition to videos of cats and dogs, videos with female life hacks are equally popular on the social network TikTok, so videos with beauty services for women receive a lot of attention.
  • Experts. TikTok is an ideal platform for promoting a personal brand in any field of activity if you know how to summarize ideas and have mastered the art of creating short and bright videos.

 

Benefits of TikTok advertising

 

Consider the key features and benefits of advertising on this social network.

 

Recommendations on TikTok work according to an algorithm that ensures that exactly those videos that meet the user’s interests fall into the category. Thus, the chances of getting to the target audience increase.

 

Easy to set up advertising and targeting. Unlike other social networks, Tik Tok requires fewer data to fill out forms. At the same time, the effectiveness of advertising is no less high, and in some cases, TikTok becomes the key tool for promotion.

 

A “smart tape” of recommendations that learns very quickly. Developers regularly improve the algorithm, thus providing more opportunities for both users and advertisers.

 

Easy to make creatives for advertising. TikTok provides the ability to collect video from template images using the video editor TikTok Ads. You can also shoot your video and overlay text. This option is ideal for brands but requires a professional approach.

 

Why do you have to order a service in Lanet CLICK

 

Advertising on TikTok is becoming more and more popular, but in Ukraine, there are not so many specialists who have already mastered this niche. Lanet CLICK is one of the first digital agencies to launch this service.

 

The competition is still low, and the market price of advertising on TikTok is in the process of formation, so now you can order this service at the best price. In the digital agency Lanet CLICK, you can order advertising at TikTok as a separate service or as part of a comprehensive package of services for SMM promotion.

 

We offer transparent collaboration, with regular reports on targeted advertising budgets and results.

 

Lanet CLICK employs leading SMM specialists — professionals who are constantly evolving in their field, follow trends, and are not afraid to take on challenges when working on complex projects. With us, you will have a confident start on TikTok!