Site's web analytics: traffic analysis, tools, systems, site traffic analysis
Web analytics (з англійської "Web analytics") - is the measurement, collection, analysis, and organization of web data reports to understand and optimize web resources.
Web analytics allows you to understand how many visitors are in the web resource and which pages they are viewing. This information helps assess traffic trends and content popularity and optimize the budget.
Web analytics can be used to evaluate and improve website effectiveness and as a tool for researching business and the market in general.
Web analytics services allow companies to measure the results of traditional print or broadcast advertising campaigns. It helps you evaluate how traffic to your site changes after launching a new ad campaign.
History of world web analytics
Origin began in 1990, with the advent of HTTP protocol (Hypertext Transfer Protocol), making it possible to record user-server interactions in log files (a log is a file with records of events in chronological order).
Each time the network user called the HTML element (basic structural page unit), a hit line was added to the log file.
Over time, owners of web resources began to receive «tons» of hits, and log files have increased too much in size. A system for analyzing such data was needed.
In 1995, the first free log file analysis system was created and called Analog. Thus began the era of web analytics. Subsequently, the process was commercialized, and analytics could be done not only by programmers but also by marketing specialists.
In 2005, Google created the web analytics service Google Analytics. As a result, it became possible to analyze the behavior of visitors on web resources: counters, click cards, recorded conversions, and scrolling.
In 2012, Google Analytics for mobile applications was launched, collecting analytics via SDK («software development kit») for Android and iOS.
Machine learning and cognitive computing are at the heart of modern web analytics development, and analytics providers continue to create innovations in this area.
The profession of web analyst is similar to the work of a pathfinder. Such a specialist can digitally find out who was on the site and what he did.