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Teaser ads are just the hook you can use to catch potential customers' attention
Home / Teaser advertisement

Teaser advertisement

What clients get by ordering a teaser advertising service from us:

Types of teaser advertising

We set up the following types of teaser ads:

Banner advertising

It is shown to the target audience in the form of small pictures.

Teaser newsletter

Simulates the dialog boxes of popular social networks and messengers.

Pop-up windows

Appear on websites visited by the user in the form of pop-ups.

Announcements about entering the market

These are thematic teasers about a new product that lead to the advertiser's resource.

Another teaser ad

It includes video, audio advertising, etc.

Stages of work

The teaser advertising service includes:

Compilation of specifications

Preparation of creatives

Search for optimal sites

Running an ad

Analysis of results

Further optimization

Teaser ads work, and here's why

Teaser advertising is a tool that will ensure explosive growth of traffic to your site, which in turn will stimulate sales growth, increase recognition, build brand loyalty, etc.

 

At the same time, it’s all at an affordable price. Under high-quality settings, the price for going through the link starts at 4 kopecks. It is much cheaper than other digital tools. Therefore, it is not surprising that the share of teaser advertising in the market is more than 67% of all advertisements.

Reviews

What client companies say about us

During the cooperation, the company has proven itself as a professional and reliable partner, and the company's employees have shown high professionalism, creativity, and efficiency in fulfilling the assigned tasks. The professionalism of the specialists in Lanet CLICK LLC ensures the high quality of the services provided.

- Funduk.Ua

During our cooperation, this company won our trust with its impeccable work and responsibility for the final result. All services are provided with high quality and on time. We recommend Lanet Click LLC as a reliable and efficient partner in the field of IT services.

- Kovalska Invest LLC

During the period of cooperation, Lanet CLICK LLC has shown its ability to approach tasks with full responsibility and to perform work of high quality and on time. A distinctive feature of the agency's work is the high level of professionalism, organization of the company's employees, and honesty. They promptly respond to force majeure circumstances and effectively organize the work process. We recommend Lanet CLICK for cooperation as a reliable and stable business partner!

- JSC Oschadbank

The company has confirmed its professionalism, activity, and competence in performing the assigned tasks. We are satisfied with the work of Lanet Click LLC and recommend the company as a responsible and reliable partner.

- Lanet Network LTD

The company is a reliable partner, and the company's employees are professionals to whom you can entrust the matter and be sure of the quality and timeliness of the services provided. I confirm that the team of specialists at Lanet CLICK LLC ensures the high quality of the services provided.

- IntergalBudInvest

We are completely satisfied with our work with the Lanet CLICK team. The representatives have repeatedly confirmed their competence and ability to achieve results. Advertising, adjusted by them, works effectively, communication is clear, all tasks are completed in time and on a proper level. We recommend the agency as a reliable contractor.

- Berest

Sincere thanks to the Lanet CLICK team for the excellent work in the field of targeted advertising for our company. Specialists analyzed our audience in detail, created cool creatives and adjusted advertising campaigns so that our business received a significant increase in the number of customers and sales. They always stick to the negotiated budget, terms, and remind about the launch of new ideas and wishes. It is worth noting the prompt feedback and flexibility in solving any issues. The team is always in touch, offering creative solutions and updating strategies based on results. We recommend this company to everyone who seeks high-quality and effective promotion of their business online.

- KeramHall

We are very pleased! We see the results both by impressions and by average positions. We would like to add that the agency dispelled our previous experiences of cooperation with SEO specialists, because it was usually necessary to make a lot of effort to get something moving. Here, on the contrary, it feels like team have everything under control, and this issue is completely taken care of! Exceeded expectations-reality. We are satisfied with the partnership with Lanet CLICK. Special thanks to the project manager, like the communication, the structured approach and everything is very clear and prompt, so that there are never any questions. Super!

- BOGIKA

During our cooperation with the Lanet company, we were repeatedly convinced of its reliability and high level of services. The team always demonstrates diligence, promptly solving tasks and meeting deadlines. Separately, it is worth noting the adequate ratio of price and quality. Services are provided at a high level, the cost remains competitive. We recommend this company to everyone who is looking for a reliable partner in the field of Internet marketing.

- Power up

It is a pleasure to work with the team. The work is delivered on time, managers respond promptly to the assigned tasks. Also, I would like to note that in controversial situations, the team went to a meeting, so we were able to find a compromise. We recommend the services of the Lanet CLICK team.

- UKRGASBANK

We are often asked

We have collected the most frequently asked questions about teaser advertising

What is included in the teaser ad launch service?

The service of teaser advertising in our agency includes the creation of technical tasks for all performers; preparation of text and graphic creatives; search and comparison of thematic platforms for placement by targeting, restrictions, feedback; results analysis; efficiency assessment; further optimization. Contact our experts to learn more about this service!

What does a teaser ad look like?

A teaser ad is a banner that consists of an image, photo, or GIF with a short intriguing or provocative text and a link. After clicking on the link, the user gets to the advertiser’s website. In general, teaser advertising is suitable for consumer products. Order a consultation to find out more about this type of advertising.

For what purposes is teaser advertising suitable?

Teaser advertising allows you to increase traffic to the site, inform the target audience about your product, ensure direct sales, increase brand recognition, and also gather a new customer base. It can be used both separately and with contextual and media advertising. Order a consultation to learn more!

How does the teaser network work?

A teaser network is a kind of exchange where an advertiser buys teaser ads with pay-per-click or impressions. Advertisements are placed on relevant sites. With a large audience, the cost of such advertising is quite low, and it is one of its advantages. Order an individual consultation from our specialists to find out more!

How much does advertising in teaser networks cost?

The cost of teaser advertising depends on the chosen payment model – for 1000 impressions or per click. The second option is more profitable because, in this case, you pay for those who clicked on the ad and visited the site and not just viewed the ad. The budget depends on the scale and terms of the advertising campaign. Order a consultation with our specialist to learn more about the service! We also recommend ordering an audit of contextual advertising so as not to waste your budget.

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teaser advertising

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In today’s world of high competition and a wealth of information on the World Wide Web, promoting your site from scratch is difficult and time-consuming. You may have a great online store with well-thought-out functionality and interface design, but users may never know it exists. Advertising will come to your rescue. Today, the share of teaser advertising in the market is over 67% of all advertisements. Let’s look at this type of advertising in more detail.

 

What is teaser advertising?

 

Let’s consider the etymology of the term. What is a teaser? The name comes from the word tease, so these advertisements encourage the audience to click on a picture, video, and enticing text as soon as possible. Each of us is a curious person who seeks new information every day. You may not have planned to watch the video where the girl does face contouring with a knife, but you have already clicked on this picture and went to the advertised site.

 

In other words, teaser advertising is a banal clickbait.

 

Contextual and teaser advertising should not be confused.

Contextual advertising is a paid way of promotion with Google search tools. It can be launched only with the help of an advertising cabinet in Ads Manager.

 

Teaser advertising in Google is possible only with the help of an appropriate text creative, as it is moderated and must meet the standards of advertising in Google.

 

The same can be said about teaser advertising on Instagram and other teaser advertising in social networks.

 

Clickbait photos, videos, and animations will not be moderated because it is a forbidden reception for advertising on social networks in 2020. It is worth working hard and developing a creative that will be moderated, for example, on Instagram. Or you can use unofficial advertising from bloggers — pay for the placement of your teaser ads in their profiles.

 

For today, teaser ads aim to:

 

  • Increasing traffic to your site
  • Ability to inform TA about your product
  • Ensuring direct sales
  • Increasing your brand awareness
  • Gathering a new customer base

 

Achieving all these goals is possible only with the detailed planning of marketing activities, the generation of unique and relevant teasers, and the correct setting of teaser advertising.

 

Types of teaser advertising

 

  1. teaser banner advertising
  2. teaser outdoor advertising
  3. teaser mailing
  4. teaser pop-ups
  5. announcements, trailers about entering the market of a new product/service
  6. other teaser advertising on the Internet

 

To make teaser advertising effective for your site, you need to follow the steps below:

  1. Think about your advertising slogan and offer
  2. Wrap your offer in a motivational cover to stimulate click on the link/image/video
  3. Add a provocative element
  4. Use a slogan that sells, in other words, a message (call to action)

 

As a rule, as a provocation in teaser advertising, use an animated or graphic element that demonstrates the result of the product, service, etc. The accompanying advertising text should be short and extremely simple and contain a call to follow the suggested link.

 

Here are some intriguing phrases you can use to create a teaser ad on Google:

  • “learn the whole truth about…”;
  • “a simple tool will help you…”;
  • “surprisingly, she was helped by the usual…”;
  • “simple grandmother’s method…”;
  • “the revolutionary gel formula will help…” etc.

 

How to set up teaser advertising?

 

As with any advertising campaign, it is necessary to follow the order of implementation and placement of teaser advertising:

 

  1. Writing a clear and concise technical task.
  2. Selection of performers (pay attention to reviews).
  3. Production of creative media and writing interesting texts.
  4. Selection of thematic sites for advertising.
  5. Obtaining advertising results, evaluating its effectiveness, and optimization.

As a rule, teaser networks are the key platforms for placing teaser advertising.

They are intermediaries between advertisers and web specialists who place teaser ads on relevant sites. In other words, teaser ad networks are a kind of exchange that cooperates for a percentage with many programmers. You can buy teaser advertising for the site with payment for ad impressions or clicks. As a rule, due to the large size of the target audience, the cost of teaser advertising is low.

 

There are countless teaser networks, but choosing an effective white teaser network is not easy.

 

How to choose the best teaser network for your ad?

  1. Check the restrictions on the advertised products and advertising formats on this network.
  2. Compare targeting and declared minimum bids.
  3. View information about the target audience of the teaser network and find out how the division of interests, age, and geolocation works.
  4. Read advertisers’ reviews of the network.

 

Today, advertisers most often order advertising in the following teaser networks:

  • MarketGid;
  • Kadam,
  • Oblivki,
  • Directadvert.

It is easy to buy teaser advertising. Just a few simple steps (read above) and a small budget are enough to attract thousands of new customers to your site!

 

What is the cost of teaser advertising? What is the cost-per-click and display of the ad?

 

Cost Per Thousand (СРМ). 1000 ad impressions.

It is the unit of payment. In other words, you pay for thousands of users who see your ad.

 

Cost Per Click (CPC).

This payment method is more profitable for advertisers because you pay only for those who clicked on your ad, not just viewed. Having decided on the payment metrics, you can easily place teaser advertising on the site using the teaser network or order teaser advertising in Kyiv. In the second case, professionals will take over. They will do everything from creative development to launching advertising, and the result will not wait.

 

Let’s look at the advantages and disadvantages of teaser advertising

 

Advantages:

 

Availability

The low cost of teaser ads makes them increasingly attractive to marketers. The price for following your link starts from 4 Ukrainian kopecks to 6-7 hryvnias. It is much cheaper than targeting advertising on Google.

 

Huge user reach

Large teaser networks make it possible to attract thousands of users a day. It is the main advantage of teaser advertising for the advertiser.

 

This type of advertising is easy to do

Compared to, for example, advertising on social networks, you do not need unique, stylish, designer layouts. Just find a picture and think about the caption.

 

Disadvantages:

 

Low-quality traffic

Teasers attract a cold audience, much of which leaves the advertiser’s site immediately after learning the intrigue of the ad. Therefore, it is important to create a high-quality landing that sells the product.

 

The advertiser may not promote all products/services

Teasers are only suitable for promoting inexpensive popular mass consumer goods that a person can buy spontaneously. Teaser advertising is not suitable for niche and expensive goods or services.

 

Fast burnout of the teaser

Over time, your teaser ad will no longer attract the audience’s attention because it will be boring. The number of conversions falls from the second round of ad impressions, and after a few, the audience segment burns out completely.

 

For the perfect teaser ad, you need:

  • To come up with and find an illustration, and preferably an animation that attracts attention (before and after, images of cheap products, shock images, etc.).
  • In addition, you need to create a headline that will interest your target audience
  • A target text that will affect the user’s most painful points.

 

It is important to choose a reliable teaser network, make the correct settings, and set the optimal budget. This approach will surely bring you the desired result.

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