{"id":54103,"date":"2022-11-03T11:21:38","date_gmt":"2022-11-03T09:21:38","guid":{"rendered":"https:\/\/lanet.click\/schema-org-2\/"},"modified":"2025-09-18T13:24:19","modified_gmt":"2025-09-18T10:24:19","slug":"schema-org","status":"publish","type":"post","link":"https:\/\/lanet.click\/ru\/schema-org\/","title":{"rendered":"\u0417\u0430\u0447\u0435\u043c \u043d\u0443\u0436\u043d\u0430 \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0430 Schema.org"},"content":{"rendered":"<div align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1Oo9NYiGbu0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p>\u041c\u0438\u043a\u0440\u043e\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0430 Schema.org \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0443 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0430\u043c \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0447\u0435\u043c\u0443 \u0441\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u0432 \u0432\u044b\u0434\u0430\u0447\u0435 \u0441 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u044b\u043c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u044b\u043c \u0441\u043d\u0438\u043f\u043f\u0435\u0442\u043e\u043c, \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u044e\u0449\u0438\u043c \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439.<\/p>\n<p>&nbsp;<\/p>\n<p>\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f \u043c\u0438\u043a\u0440\u043e\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u0431\u043e\u043b\u0435\u0435 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u0438 \u043f\u043e\u043d\u044f\u0442\u043d\u044b\u0439 \u0432\u0438\u0434 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u0432 \u0432\u044b\u0434\u0430\u0447\u0435;<\/li>\n<li>\u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0438\u043d\u0434\u0435\u043a\u0441\u0430\u0446\u0438\u0438 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0441\u0438\u0441\u0442\u0435\u043c\u0435 Google;<\/li>\n<li>\u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u043a\u043b\u0438\u043a\u0430\u0431\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0441\u043d\u0438\u043f\u043f\u0435\u0442\u0430;<\/li>\n<li>\u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u0420\u0430\u0437\u043c\u0435\u0442\u043a\u0430 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0432\u044b\u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0441\u0440\u0435\u0434\u0438 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043e\u0432, \u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u0435\u0441\u043b\u0438 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435 \u0435\u0441\u0442\u044c \u043a\u0430\u043a\u0438\u0435-\u0442\u043e \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u044b\u0435 \u0444\u0438\u0448\u043a\u0438, \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430.<\/p>\n<p>&nbsp;<\/p>\n<p>\u041d\u0430\u043f\u0440\u0438\u043c\u0435\u0440:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\u0420\u0430\u0437\u043c\u0435\u0442\u043a\u0430 Product (\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u043a\u0430\u0440\u0442\u043e\u0447\u0435\u043a \u0442\u043e\u0432\u0430\u0440\u043e\u0432 \u0432 \u043f\u0435\u0440\u0432\u0443\u044e \u043e\u0447\u0435\u0440\u0435\u0434\u044c) \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u043c \u0443\u0436\u0435 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435 \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u0432\u0441\u044e \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u0443\u044e \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u0442\u043e\u0432\u0430\u0440\u0435 \u0438\u043b\u0438 \u0443\u0441\u043b\u0443\u0433\u0435 \u043e\u0442 \u0441\u043e\u0441\u0442\u0430\u0432\u0430 \u0438 \u0446\u0435\u043d\u044b \u0434\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0434\u043e\u0441\u0442\u0430\u0432\u043a\u0438.<\/li>\n<li>\u0420\u0430\u0437\u043c\u0435\u0442\u043a\u0430 FAQ \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u043e\u0442\u0432\u0435\u0442\u0430\u043c\u0438 \u043d\u0430 \u0440\u0430\u0441\u043f\u0440\u043e\u0441\u0442\u0440\u0430\u043d\u0435\u043d\u043d\u044b\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b, \u043d\u0435 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f \u043d\u0430 \u0441\u0430\u0439\u0442, \u043f\u0440\u044f\u043c\u043e \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0430\u0445 \u0432\u044b\u0434\u0430\u0447\u0438.<\/li>\n<li>\u0420\u0430\u0437\u043c\u0435\u0442\u043a\u0430 BreadcrumbList (\u0445\u043b\u0435\u0431\u043d\u044b\u0435 \u043a\u0440\u043e\u0448\u043a\u0438) \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u0443\u0436\u0435 \u043f\u043e \u0441\u043d\u0438\u043f\u043f\u0435\u0442\u0443 \u0443\u0432\u0438\u0434\u0435\u0442\u044c \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0443 \u0441\u0430\u0439\u0442\u0430 \u0438 \u043f\u0435\u0440\u0435\u0439\u0442\u0438 \u043f\u043e \u043d\u0443\u0436\u043d\u043e\u0439 \u0441\u0441\u044b\u043b\u043a\u0435.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>\u0422\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u043d\u043e \u0440\u0430\u0437\u043c\u0435\u0442\u0438\u0442\u044c \u0441\u043e\u0431\u044b\u0442\u0438\u0435, \u0440\u0435\u0446\u0435\u043f\u0442 \u0438 \u043e\u0442\u0437\u044b\u0432 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435. \u041f\u043e \u0441\u0443\u0442\u0438, \u043c\u0438\u043a\u0440\u043e\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0430 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442 \u0441\u0432\u043e\u0435\u0433\u043e \u0440\u043e\u0434\u0430 \u0446\u0435\u043f\u043d\u0443\u044e \u0440\u0435\u0430\u043a\u0446\u0438\u044e: \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u043e\u0431\u0440\u0430\u0449\u0430\u044e\u0442 \u0432\u043d\u0438\u043c\u0430\u043d\u0438\u0435 \u043d\u0430 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u044b\u0439 \u0441\u043d\u0438\u043f\u043f\u0435\u0442, \u043a\u043b\u0438\u043a\u0430\u044e\u0442 \u0438 \u043f\u0435\u0440\u0435\u0445\u043e\u0434\u044f\u0442 \u043d\u0430 \u0441\u0430\u0439\u0442, \u0443\u043b\u0443\u0447\u0448\u0430\u044f \u0432\u0430\u043c \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0447\u0435\u0441\u043a\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b, \u0438 \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0441\u0430\u0439\u0442 \u043f\u043e\u0434\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0432\u044b\u0448\u0435 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435.<\/p>\n<p><a href=\"https:\/\/lanet.click\/wp-content\/uploads\/2022\/11\/schema.org_.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26936\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2022\/11\/schema.org_.webp\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\n<h2>\u041e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u0442\u0438\u043f\u044b \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438 \u0434\u043b\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446<\/h2>\n<p>\u041a\u0440\u043e\u043c\u0435 Schema, \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u044e\u0442 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u043c\u0438\u043a\u0440\u043e\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438 \u0441 \u0434\u0440\u0443\u0433\u0438\u043c \u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435\u043c. \u041a\u0440\u0430\u0442\u043a\u043e \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u043e \u043d\u0438\u0445 \u0432\u043e \u0438\u0437\u0431\u0435\u0436\u0430\u043d\u0438\u0435 \u043f\u0443\u0442\u0430\u043d\u0438\u0446\u044b:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Open Graph (\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0430 \u0434\u043b\u044f \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u043d\u043e\u0433\u043e \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u044f \u0441\u043d\u0438\u043f\u043f\u0435\u0442\u0430 \u043f\u0440\u0438 \u0440\u0435\u043f\u043e\u0441\u0442\u0435 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438);<\/li>\n<li>\u043c\u0438\u043a\u0440\u043e\u0444\u043e\u0440\u043c\u0430\u0442\u044b (\u0434\u043b\u044f \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438 \u0442\u043e\u0432\u0430\u0440\u043e\u0432, \u043e\u0442\u0437\u044b\u0432\u043e\u0432, \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043e\u0432 \u0438 \u043f\u0440\u043e\u0447\u0438\u0445 \u0432\u0438\u0434\u043e\u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u043e\u0434\u043d\u0430\u043a\u043e \u0438\u043c\u0435\u0435\u0442 \u0440\u044f\u0434 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u043e\u0432 \u0438 \u043c\u0435\u0434\u043b\u0435\u043d\u043d\u043e \u0440\u0430\u0437\u0432\u0438\u0432\u0430\u0435\u0442\u0441\u044f);<\/li>\n<li>Dublin Core (\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0430 \u0434\u043b\u044f \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u043c\u0443\u0437\u0435\u0439\u043d\u044b\u0445 \u044d\u043a\u0441\u043f\u043e\u043d\u0430\u0442\u043e\u0432 \u0438 \u043a\u043d\u0438\u0433).<\/li>\n<\/ul>\n<h2>\u041a\u0430\u043a \u0440\u0430\u0437\u043c\u0435\u0442\u0438\u0442\u044c \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u044b \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b<\/h2>\n<p>Schema.org \u2014 \u0441\u0430\u043c\u044b\u0439 \u043e\u0431\u0448\u0438\u0440\u043d\u044b\u0439 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0441\u043b\u043e\u0432\u0430\u0440\u044c \u043c\u0438\u043a\u0440\u043e\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438 \u043d\u0430 \u0441\u0435\u0433\u043e\u0434\u043d\u044f\u0448\u043d\u0438\u0439 \u0434\u0435\u043d\u044c, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043d\u0430\u0441\u0447\u0438\u0442\u044b\u0432\u0430\u0435\u0442 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u0441\u043e\u0442\u0435\u043d \u043e\u0431\u044a\u0435\u043a\u0442\u043e\u0432 \u0434\u043b\u044f \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0442\u043e\u0432\u0430\u0440\u0430, \u0443\u0441\u043b\u0443\u0433\u0438, \u043f\u0440\u0435\u0434\u043c\u0435\u0442\u0430, \u0432\u0438\u0434\u0435\u043e \u0438 \u0442\u0430\u043a \u0434\u0430\u043b\u0435\u0435, \u0441\u043f\u0438\u0441\u043e\u043a \u043f\u043e\u0441\u0442\u043e\u044f\u043d\u043d\u043e \u0440\u0430\u0441\u0448\u0438\u0440\u044f\u0435\u0442\u0441\u044f. \u0412\u0441\u0435 \u043e\u043d\u0438 \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0435\u043d\u044b \u043d\u0430 \u043e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u043c \u0441\u0430\u0439\u0442\u0435 schema.org.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0414\u043b\u044f \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438 Schema \u043c\u043e\u0436\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0447\u0435\u0442\u044b\u0440\u0435 \u0432\u0438\u0434\u0430 \u0441\u0438\u043d\u0442\u0430\u043a\u0441\u0438\u0441\u0430, \u043d\u043e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u043f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b \u043c\u0438\u043a\u0440\u043e\u0434\u0430\u043d\u043d\u044b\u0435 \u0438 JSON-LD, \u043e \u043a\u043e\u0442\u043e\u0440\u044b\u0445 \u043c\u044b \u0438 \u0440\u0430\u0441\u0441\u043a\u0430\u0436\u0435\u043c \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0435\u0435.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0414\u043b\u044f \u043e\u043f\u0438\u0441\u0430\u043d\u0438\u044f \u0441\u0443\u0449\u043d\u043e\u0441\u0442\u0438 \u0432 \u0441\u0445\u0435\u043c\u0435 \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438 \u0432 \u043c\u0438\u043a\u0440\u043e\u0434\u0430\u043d\u043d\u044b\u0445 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u044f\u0437\u044b\u043a HTML \u2014 \u0442\u0435\u0433\u0438 \u0441 \u0443\u043a\u0430\u0437\u0430\u043d\u0438\u0435\u043c \u0441\u0432\u043e\u0439\u0441\u0442\u0432 \u0441\u0443\u0449\u043d\u043e\u0441\u0442\u0438 \u0438 \u0430\u0442\u0440\u0438\u0431\u0443\u0442\u044b, \u0438 \u043a\u043e\u0434 \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438 \u043d\u0443\u0436\u043d\u043e \u043f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c \u0432 \u0442\u0435\u043b\u0435 \u043e\u0431\u044a\u0435\u043a\u0442\u0430 \u043d\u0430 \u043a\u0430\u0436\u0434\u043e\u0439 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435 \u0441\u0430\u0439\u0442\u0430.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0421\u0438\u043d\u0442\u0430\u043a\u0441\u0438\u0441 JSON-LD \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442 \u0441\u043e\u0431\u043e\u0439 \u0441\u043a\u0440\u0438\u043f\u0442, \u0441\u043e\u0434\u0435\u0440\u0436\u0430\u0449\u0438\u0439 \u043a\u043e\u0434 \u043c\u0438\u043a\u0440\u043e\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438 \u0441\u043e \u0432\u0441\u0435\u043c\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u044b\u043c\u0438 \u0434\u0430\u043d\u043d\u044b\u043c\u0438 \u043e \u0441\u0443\u0449\u043d\u043e\u0441\u0442\u0438 \u0438 \u0435\u0435 \u0441\u0432\u043e\u0439\u0441\u0442\u0432\u0430\u0445. \u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438 \u0441\u0430\u043c\u0438\u043c Google.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0412\u043d\u0435 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u0441\u0438\u043d\u0442\u0430\u043a\u0441\u0438\u0441\u0430, \u0432\u0440\u0443\u0447\u043d\u0443\u044e \u043f\u0440\u043e\u043f\u0438\u0441\u044b\u0432\u0430\u0442\u044c \u043a\u043e\u0434 \u0441\u043b\u0438\u0448\u043a\u043e\u043c \u0442\u0440\u0443\u0434\u043e\u0435\u043c\u043a\u043e \u0438 \u0432\u0440\u0435\u043c\u044f\u0437\u0430\u0442\u0440\u0430\u0442\u043d\u043e, \u043f\u043e\u044d\u0442\u043e\u043c\u0443 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u044b \u2014 \u0433\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u044b.<\/p>\n<p>&nbsp;<\/p>\n<p>\u041a\u0440\u043e\u043c\u0435 \u0442\u043e\u0433\u043e, Google \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0439 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0432\u043d\u0435\u0434\u0440\u0435\u043d\u0438\u044f Schema \u2014 \u041c\u0430\u0440\u043a\u0435\u0440 \u0434\u0430\u043d\u043d\u044b\u0445. \u041e\u043d \u043d\u0435 \u0442\u0440\u0435\u0431\u0443\u0435\u0442 \u0437\u043d\u0430\u043d\u0438\u044f \u043a\u043e\u0434\u0430 \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0432\u0430\u043b\u0438\u0434\u043d\u043e\u0441\u0442\u0438 \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438, \u0438 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0438\u0440\u0443\u0435\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441, \u0440\u0430\u0437\u043c\u0435\u0447\u0430\u044f \u0432\u0441\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043e\u0434\u043d\u043e\u0433\u043e \u0442\u0438\u043f\u0430 \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e \u043f\u0435\u0440\u0432\u043e\u0439, \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u043d\u043e\u0439 \u0432\u0430\u043c\u0438. \u0412\u043e \u0432\u0441\u0435\u0445 \u043f\u0440\u043e\u0447\u0438\u0445 \u0441\u043b\u0443\u0447\u0430\u044f\u0445 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0432\u0430\u043b\u0438\u0434\u0430\u0442\u043e\u0440 \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438 \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u043c\u0438\u043a\u0440\u043e\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0443 \u2014 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442 \u043e\u0442 Google \u043f\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c Structured Data Testing Tool.<\/p>\n    <div class=\"read-block\">\n        <p>\n            \u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:            <a href=\"https:\/\/lanet.click\/ru\/open-graph\/\" target=\"_blank\" rel=\"noopener\">\n                \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0430 Open Graph            <\/a>\n        <\/p>\n    <\/div>\n    \n<p><a href=\"https:\/\/lanet.click\/wp-content\/uploads\/2022\/11\/schema.org_2.webp\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26942\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2022\/11\/schema.org_2.webp\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\n<h2>\u0412\u0430\u0436\u043d\u0430 \u043b\u0438 \u043c\u0438\u043a\u0440\u043e\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0430 \u0434\u043b\u044f Google<\/h2>\n<p>\u0420\u0430\u0437\u043c\u0435\u0442\u043a\u0430 \u043d\u0435 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f 100% \u0433\u0430\u0440\u0430\u043d\u0442\u0438\u0435\u0439 \u043f\u043e\u044f\u0432\u043b\u0435\u043d\u0438\u044f \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u043e\u0433\u043e \u043f\u0440\u0435\u0432\u044c\u044e \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435, \u043e\u0434\u043d\u0430\u043a\u043e \u0442\u043e\u0447\u043d\u043e \u043f\u043e\u0437\u0432\u043e\u043b\u0438\u0442 Google \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0432\u0430\u0448\u0435\u043c \u0441\u0430\u0439\u0442\u0435, \u0447\u0442\u043e \u043f\u043e\u043b\u043e\u0436\u0438\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u043e\u0432\u043b\u0438\u044f\u0435\u0442 \u043d\u0430 \u0440\u0435\u0439\u0442\u0438\u043d\u0433 \u0441\u0430\u0439\u0442\u0430 \u0438 \u0435\u0433\u043e \u0438\u043d\u0434\u0435\u043a\u0441\u0430\u0446\u0438\u044e \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u043c.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0410\u043d\u0430\u043b\u0438\u0437 \u0438 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0438 \u044d\u043b\u0435\u043c\u0435\u043d\u0442\u043e\u0432 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b \u043f\u0440\u043e\u0432\u043e\u0434\u0438\u0442\u0441\u044f \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u0443\u0441\u043b\u0443\u0433\u0438 <a href=\"https:\/\/lanet.click\/ru\/seo\/\">SEO-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u041c\u0438\u043a\u0440\u043e\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0430 Schema.org \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0438\u0432\u0430\u0435\u0442 \u043f\u0435\u0440\u0435\u0434\u0430\u0447\u0443 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0430\u043c \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u043d\u044b\u0445 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435, \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u0447\u0435\u043c\u0443 \u0441\u0441\u044b\u043b\u043a\u0430 \u043d\u0430 \u0432\u0435\u0431-\u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0443 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u0432 \u0432\u044b\u0434\u0430\u0447\u0435 \u0441 \u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u043d\u044b\u043c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u044b\u043c [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":36618,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202],"tags":[],"class_list":["post-54103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 Schema.org \u23e9 \u0414\u043b\u044f \u0447\u0435\u0433\u043e \u043d\u0443\u0436\u043d\u0430 \u043c\u0438\u043a\u0440\u043e\u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0430 \u23e9 \u041a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c \u0438 \u043f\u0440\u043e\u0432\u0435\u0440\u0438\u0442\u044c \u0441\u0434\u0435\u043b\u0430\u043d\u043d\u0443\u044e \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0443 \u23e9 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