{"id":42176,"date":"2020-06-09T08:45:22","date_gmt":"2020-06-09T05:45:22","guid":{"rendered":"https:\/\/lanet.click\/?p=42176"},"modified":"2025-08-15T18:34:32","modified_gmt":"2025-08-15T15:34:32","slug":"utm-mitky","status":"publish","type":"post","link":"https:\/\/lanet.click\/ru\/utm-mitky\/","title":{"rendered":"UTM-\u043c\u0435\u0442\u043a\u0438: \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0442\u0440\u0430\u0444\u0438\u043a\u0430"},"content":{"rendered":"\r\n<p>UTM-\u043c\u0435\u0442\u043a\u0438 (Urchin Tracking Module) &#8212; \u044d\u0442\u043e \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b URL, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u043a\u0430\u043d\u0430\u043b\u044b, \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a\u0438 \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0435 \u0441\u043b\u043e\u0432\u0430 \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0444\u0430\u043a\u0442\u043e\u0440\u044b \u0432\u043b\u0438\u044f\u043d\u0438\u044f.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u0410\u0440\u0445\u0438\u0442\u0435\u043a\u0442\u0443\u0440\u0430 UTM-\u043c\u0435\u0442\u043e\u043a<\/h2>\r\n\r\n\r\n\r\n<p>\u041c\u0435\u0442\u043a\u0438 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u0432 URL \u043f\u043e\u0441\u043b\u0435 \u0437\u043d\u0430\u043a\u0430 \u0432\u043e\u043f\u0440\u043e\u0441\u0430 \u0438 \u0440\u0430\u0437\u0433\u0440\u0430\u043d\u0438\u0447\u0438\u0432\u0430\u044e\u0442\u0441\u044f \u0430\u043c\u043f\u0435\u0440\u0441\u0430\u043d\u0434\u043e\u043c \u00ab&amp;\u00bb, \u0430\u043d\u0430\u043b\u043e\u0433\u0438\u0447\u043d\u043e GET-\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u043e\u0432. \u041e\u043d\u0438 \u0441\u043b\u0443\u0436\u0430\u0442 \u043f\u0435\u0440\u0435\u0434\u0430\u0442\u0447\u0438\u043a\u043e\u043c \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u0438 \u0441\u0435\u0440\u0432\u0435\u0440\u0430 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u0441\u044b\u043b\u043a\u0438.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>\u0421\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043f\u044f\u0442\u044c \u0443\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u0445 UTM-\u043c\u0435\u0442\u043e\u043a. \u0422\u0440\u0438 \u0438\u0437 \u043d\u0438\u0445 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b, \u0430 \u0434\u0432\u0435 &#8212; \u043e\u043f\u0446\u0438\u043e\u043d\u043d\u044b\u0435, \u0442\u043e \u0435\u0441\u0442\u044c \u043d\u0435 \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b \u043a \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044e. \u0423\u043d\u0438\u0432\u0435\u0440\u0441\u0430\u043b\u044c\u043d\u044b\u0435 \u043c\u0435\u0442\u043a\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u044b \u0434\u043b\u044f \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u0432 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c\u0430\u0445 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438, \u0442\u0430\u043a\u0438\u0445 \u043a\u0430\u043a Google Analytics \u0438\u043b\u0438 \u042f\u043d\u0434\u0435\u043a\u0441.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u041e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0435 UTM-\u043c\u0435\u0442\u043a\u0438:<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><em><strong>utm-source<\/strong><\/em> &#8212; \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a \u0442\u0440\u0430\u0444\u0438\u043a\u0430: \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0430\u044f \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430, \u0441\u0430\u0439\u0442 \u0438 \u0442.\u0434.;<\/li>\r\n<li><em><strong>utm-medium<\/strong><\/em> &#8212; \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0442\u043e \u0435\u0441\u0442\u044c \u043a\u0430\u043d\u0430\u043b: <a href=\"https:\/\/lanet.click\/ru\/kontekstna-reklama\/search-ad\/\">\u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/a>, \u043c\u0435\u0434\u0438\u0439\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, email-\u0440\u0430\u0441\u0441\u044b\u043b\u043a\u0430 \u0438 \u0442.\u0434.;<\/li>\r\n<li><em><strong>utm-campaign<\/strong><\/em> &#8212; \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438, \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430, \u043f\u0440\u043e\u043c\u043e\u043a\u043e\u0434.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u041e\u043f\u0446\u0438\u043e\u043d\u043d\u044b\u0435 UTM-\u043c\u0435\u0442\u043a\u0438:<\/h3>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong><em>utm-term<\/em><\/strong> &#8212; \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u044f\u0435\u0442 \u043a\u043b\u044e\u0447\u0435\u0432\u043e\u0435 \u0441\u043b\u043e\u0432\u043e, \u043a\u043e\u0442\u043e\u0440\u043e\u0435 \u043f\u0440\u0438\u0432\u0435\u043b\u043e \u043a \u043f\u043e\u043a\u0430\u0437\u0443 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u044f;<\/li>\r\n<li><strong><em>utm-content<\/em><\/strong> &#8212; \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442 \u043d\u0430 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0432 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0438, \u0435\u0441\u043b\u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0441\u043e\u0432\u043f\u0430\u0434\u0430\u044e\u0442.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u0413\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0435 UTM-\u043c\u0435\u0442\u043e\u043a<\/h2>\r\n\r\n\r\n\r\n<p>\u0421\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0435\u0442\u043a\u0438 \u043c\u043e\u0436\u043d\u043e \u0434\u0432\u0443\u043c\u044f \u043c\u0435\u0442\u043e\u0434\u0430\u043c\u0438: \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u0438\u043b\u0438 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0441\u0435\u0440\u0432\u0438\u0441\u0430. \u0420\u0443\u0447\u043d\u043e\u0439 \u043c\u0435\u0442\u043e\u0434 \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442 \u043c\u043d\u043e\u0433\u043e \u0432\u0440\u0435\u043c\u0435\u043d\u0438 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0440\u0438\u0441\u043a \u0434\u043e\u043f\u0443\u0449\u0435\u043d\u0438\u044f \u043e\u0448\u0438\u0431\u043a\u0438 \u0432 \u043c\u0435\u0442\u043a\u0435. \u0413\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440\u044b UTM-\u043c\u0435\u0442\u043e\u043a \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0442 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u043c\u0435\u0442\u043a\u0438 \u0431\u044b\u0441\u0442\u0440\u043e, \u043b\u0435\u0433\u043a\u043e \u0438 \u0431\u0435\u0437 \u043e\u0448\u0438\u0431\u043e\u043a.<\/p>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Campaign URL Builder<\/h3>\r\n\r\n\r\n\r\n<p>\u041e\u0444\u0438\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u0441\u0435\u0440\u0432\u0438\u0441 \u043e\u0442 Google. \u041d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0437\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u044c \u043f\u043e\u043b\u044f: \u0446\u0435\u043b\u0435\u0432\u0443\u044e \u0441\u0441\u044b\u043b\u043a\u0443, \u0438\u0441\u0442\u043e\u0447\u043d\u0438\u043a, \u043a\u0430\u043d\u0430\u043b \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0438 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438. \u041f\u043e\u0441\u043b\u0435 \u044d\u0442\u043e\u0433\u043e \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u0435\u0441\u043a\u0438 \u0433\u0435\u043d\u0435\u0440\u0438\u0440\u0443\u0435\u0442 \u0441\u0441\u044b\u043b\u043a\u0438 \u0441 \u043c\u0435\u0442\u043a\u043e\u0439.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430:<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u0432 \u0441\u043e\u0447\u0435\u0442\u0430\u043d\u0438\u0438 \u0441 Google Analytics \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u0435\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c, \u043a\u0430\u043a\u0430\u044f \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430\u044f;<\/li>\r\n<li>\u043e\u043f\u0446\u0438\u044f \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u0441\u0441\u044b\u043b\u043e\u043a;<\/li>\r\n<li>\u043c\u043e\u0436\u043d\u043e \u0441\u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0433\u043e\u0442\u043e\u0432\u044b\u0439 URL \u0441 \u043c\u0435\u0442\u043a\u0430\u043c\u0438 \u0438 \u0432\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0443.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">\u0413\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440 Tilda<\/h3>\r\n\r\n\r\n\r\n<p>\u0412 \u044d\u0442\u043e\u043c \u0441\u0435\u0440\u0432\u0438\u0441\u0435 \u043f\u0440\u0435\u0434\u0443\u0441\u043c\u043e\u0442\u0440\u0435\u043d\u044b \u0448\u0430\u0431\u043b\u043e\u043d\u044b UTM-\u043c\u0435\u0442\u043e\u043a \u0434\u043b\u044f Google Ads, \u042f\u043d\u0434\u0435\u043a\u0441.\u0414\u0438\u0440\u0435\u043a\u0442, Facebook. \u0422\u0430\u043a\u0436\u0435 \u043c\u043e\u0436\u043d\u043e \u0441\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u043c\u0435\u0442\u043a\u0438 \u0441 \u0441\u043e\u0431\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u043c\u0438 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u044f\u043c\u0438.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430:<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b \u0434\u043b\u044f \u0440\u0430\u0437\u043b\u0438\u0447\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0441\u0438\u0441\u0442\u0435\u043c;<\/li>\r\n<li>\u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043a\u043e\u043f\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438 \u0441\u043e\u043a\u0440\u0430\u0449\u0435\u043d\u0438\u044f \u0441\u0441\u044b\u043b\u043e\u043a;<\/li>\r\n<li>\u0442\u0440\u0430\u043d\u0441\u043b\u0438\u0442\u0435\u0440\u0430\u0446\u0438\u044f \u0438 \u0444\u0443\u043d\u043a\u0446\u0438\u044f \u0438\u0441\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043e\u0448\u0438\u0431\u043e\u043a.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">UTMURL<\/h3>\r\n\r\n\r\n\r\n<p>\u0413\u0435\u043d\u0435\u0440\u0430\u0442\u043e\u0440 \u0438\u043c\u0435\u0435\u0442 \u043e\u0433\u0440\u0430\u043d\u0438\u0447\u0435\u043d\u043d\u044b\u0439 \u0444\u0443\u043d\u043a\u0446\u0438\u043e\u043d\u0430\u043b. \u0415\u0433\u043e \u0443\u0434\u043e\u0431\u043d\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0434\u043b\u044f \u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0438\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0439. \u0414\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0441\u0441\u044b\u043b\u043a\u0438 \u043d\u0435\u043e\u0431\u0445\u043e\u0434\u0438\u043c\u043e \u0432\u0432\u0435\u0441\u0442\u0438 \u0437\u043d\u0430\u0447\u0435\u043d\u0438\u0435 \u0432 \u043f\u0443\u0441\u0442\u044b\u0435 \u043f\u043e\u043b\u044f \u0438 \u0441\u0433\u0435\u043d\u0435\u0440\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043c\u0435\u0442\u043a\u0443.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>\u041f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430:<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>\u043f\u0440\u043e\u0441\u0442\u043e\u0439 \u0438\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441;<\/li>\r\n<li>\u0442\u0440\u0430\u043d\u0441\u043b\u0438\u0442\u0435\u0440\u0430\u0446\u0438\u044f.<\/li>\r\n<\/ul>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>UTM-\u043c\u0435\u0442\u043a\u0438 (Urchin Tracking Module) &#8212; \u044d\u0442\u043e \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b URL, 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