{"id":42152,"date":"2020-07-20T17:43:37","date_gmt":"2020-07-20T14:43:37","guid":{"rendered":"https:\/\/lanet.click\/?p=42152"},"modified":"2025-08-01T13:33:52","modified_gmt":"2025-08-01T10:33:52","slug":"gtm","status":"publish","type":"post","link":"https:\/\/lanet.click\/ru\/gtm\/","title":{"rendered":"Google Tag Manager: \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0442\u0435\u0433\u043e\u0432"},"content":{"rendered":"\r\n<p>\u0412 <a href=\"https:\/\/lanet.click\/ru\/shcho-take-google-tag-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"undefined (opens in a new tab)\">\u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u0439 \u0441\u0442\u0430\u0442\u044c\u0435<\/a> \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0438 \u043e \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0435 \u0442\u0435\u0433\u043e\u0432 Google, \u0434\u043b\u044f \u043a\u043e\u0433\u043e \u043e\u043d \u0431\u0443\u0434\u0435\u0442 \u043f\u043e\u043b\u0435\u0437\u043d\u044b\u043c, \u0438 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432\u0430 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0432 digital-\u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u0438. \u0410 \u0442\u0435\u043f\u0435\u0440\u044c, \u0435\u0441\u043b\u0438 \u0432\u044b \u043f\u043e\u043d\u044f\u043b\u0438 \u0432\u0430\u0436\u043d\u043e\u0441\u0442\u044c \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f GTM \u0434\u043b\u044f \u0431\u0438\u0437\u043d\u0435\u0441\u0430, \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u043c \u043e\u0437\u043d\u0430\u043a\u043e\u043c\u0438\u0442\u044c\u0441\u044f \u0441 \u0438\u043d\u0441\u0442\u0440\u0443\u043a\u0446\u0438\u0435\u0439 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0442\u0435\u0433\u043e\u0432 \u0434\u043b\u044f Google Analytics.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u042d\u0442\u0430\u043f 1 \u2014 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0442\u0435\u0433\u0430<\/h2>\r\n\r\n\r\n\r\n<p>\u0412 GTM \u0432\u0441\u0435 \u0448\u0430\u0431\u043b\u043e\u043d\u044b \u0442\u0435\u0433\u043e\u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435\u043d\u044b \u043d\u0430 3 \u0433\u0440\u0443\u043f\u043f\u044b: \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u044b\u0435, \u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0438 \u0434\u043b\u044f \u043f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u044f \u0441\u0442\u043e\u0440\u043e\u043d\u043d\u0438\u0445 \u0441\u0435\u0440\u0432\u0438\u0441\u043e\u0432. \u041e\u043d\u0438 \u043e\u0447\u0435\u043d\u044c \u043f\u0440\u043e\u0441\u0442\u044b \u0432 \u0440\u0430\u0431\u043e\u0442\u0435, \u043f\u043e\u0442\u043e\u043c\u0443 \u0447\u0442\u043e \u043d\u0435 \u043d\u0443\u0436\u043d\u043e \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0438\u043b\u0438 \u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043a\u043e\u0434 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u0432 \u0432\u0430\u0448\u0438\u0445 \u0442\u0435\u0433\u0430\u0445. \u0414\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u043e\u0431\u044b\u0447\u043d\u043e \u043d\u0443\u0436\u043d\u043e \u0432\u0432\u0435\u0441\u0442\u0438 1-2 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u0430 \u0438 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u0438\u0442\u044c \u0442\u0440\u0438\u0433\u0433\u0435\u0440.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>\u0420\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0435\u043c\u044b\u0435 \u0442\u0435\u0433\u0438 \u0441\u043e\u0431\u0438\u0440\u0430\u044e\u0442 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044e \u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f\u0445: \u043a\u0430\u043a\u0438\u0435 \u0441\u0430\u0439\u0442\u044b \u043e\u043d\u0438 \u043f\u043e\u0441\u0435\u0449\u0430\u044e\u0442, \u0447\u0442\u043e \u0441\u043c\u043e\u0442\u0440\u044f\u0442 \u0438 \u0438\u0449\u0443\u0442, \u043a\u0430\u043a \u0434\u043e\u043b\u0433\u043e, \u0447\u0442\u043e \u0438\u043c \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043d\u043e. \u042d\u0442\u0438 \u0434\u0430\u043d\u043d\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0443\u0442 \u0432\u0430\u043c \u0441\u043a\u043e\u0440\u0440\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>\u0427\u0442\u043e \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0435\u0442 Google Analytics, \u0438 \u043a\u0430\u043a\u0438\u0435 \u0434\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442 \u0442\u0435\u0433\u0438?<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>&#171;\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446&#187;<\/strong> \u2014 \u0443\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u0435\u043d\u0438\u0435 \u0431\u0430\u0437\u043e\u0432\u043e\u0433\u043e \u043a\u043e\u0434\u0430 Google Analytics (\u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u0441 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u043c &#171;All page&#187;).<\/li>\r\n<li><strong>&#171;\u0421\u043e\u0431\u044b\u0442\u0438\u044f&#187;<\/strong> \u2014 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u043a\u043b\u0438\u043a\u043e\u0432 \u043d\u0430 \u043a\u043d\u043e\u043f\u043a\u0443, \u043e\u0442\u043f\u0440\u0430\u0432\u043e\u043a \u0444\u043e\u0440\u043c\u044b, \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u0438 \u0442\u043e\u043c\u0443 \u043f\u043e\u0434\u043e\u0431\u043d\u043e\u0435.<\/li>\r\n<li><strong>&#171;\u0422\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u0438&#187;<\/strong> \u2014 \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u043e \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0438\u044f\u0445.<\/li>\r\n<li><strong>&#171;\u0421\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438&#187;<\/strong> \u2014 \u0430\u043d\u0430\u043b\u0438\u0437 \u0432\u0437\u0430\u0438\u043c\u043e\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u0441 \u0441\u0430\u0439\u0442\u043e\u043c \u0447\u0435\u0440\u0435\u0437 Facebook, Twitter \u0438 \u0434\u0440\u0443\u0433\u0438\u0435 \u0441\u0435\u0442\u0438.<\/li>\r\n<li><strong>&#171;\u0412\u0440\u0435\u043c\u044f&#187;<\/strong> \u2014 \u0430\u043d\u0430\u043b\u0438\u0437 \u0441\u043e\u0431\u044b\u0442\u0438\u0439, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u043f\u043e \u0442\u0430\u0439\u043c\u0435\u0440\u0443.<\/li>\r\n<li><strong>&#171;\u0412\u043d\u0435\u0448\u043d\u0438\u0439 \u0432\u0438\u0434 \u0441\u0441\u044b\u043b\u043e\u043a&#187;<\/strong> \u2014 \u043c\u043e\u043d\u0438\u0442\u043e\u0440\u0438\u043d\u0433 \u0432\u044b\u0445\u043e\u0434\u0430 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0441 \u0441\u0430\u0439\u0442\u0430 \u0447\u0435\u0440\u0435\u0437 \u0432\u043d\u0435\u0448\u043d\u0438\u0435 \u0441\u0441\u044b\u043b\u043a\u0438 \u0438\u043b\u0438 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0443 \u0444\u0430\u0439\u043b\u043e\u0432 \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0435.<\/li>\r\n<li><strong>&#171;\u0418\u0437\u043c\u0435\u043d\u0438\u0442\u044c \u0432\u043d\u0435\u0448\u043d\u0438\u0439 \u0432\u0438\u0434 \u0444\u043e\u0440\u043c\u044b&#187;<\/strong> \u2014 \u043a\u0440\u043e\u0441\u0441-\u0434\u043e\u043c\u0435\u043d\u043d\u043e\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u042d\u0442\u0430\u043f 2 \u2014 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430<\/h2>\r\n\r\n\r\n\r\n<p>\u0422\u0440\u0438\u0433\u0433\u0435\u0440 \u2014 \u044d\u0442\u043e \u043e\u0431\u044f\u0437\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u044d\u043b\u0435\u043c\u0435\u043d\u0442 \u0434\u043b\u044f \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u0438\u043b\u0438 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0442\u0435\u0433\u0430. \u0421\u043e\u0437\u0434\u0430\u0432\u0430\u0442\u044c \u0438\u0445 \u043c\u043e\u0436\u043d\u043e \u0434\u0432\u0443\u043c\u044f \u043c\u0435\u0442\u043e\u0434\u0430\u043c\u0438: \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 &#171;\u0422\u0440\u0438\u0433\u0433\u0435\u0440\u044b&#187; \u043d\u0430 \u0431\u043e\u043a\u043e\u0432\u043e\u0439 \u043f\u0430\u043d\u0435\u043b\u0438 \u0438\u043b\u0438 \u0432 \u0441\u0430\u043c\u043e\u043c \u0442\u0435\u0433\u0435.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>\u0412\u0441\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0432 Google Tag Manager \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u0443\u044e\u0442\u0441\u044f \u043f\u043e\u0441\u043b\u0435 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u043d\u0438\u044f \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u043e\u0433\u043e \u0441\u043e\u0431\u044b\u0442\u0438\u044f:<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b<\/strong> \u2014 \u0432 \u043d\u0430\u0447\u0430\u043b\u0435 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0438, \u043f\u0440\u0438 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0435 HTML \u0438\u043b\u0438 \u043f\u043e\u043b\u043d\u043e\u0439 \u0437\u0430\u0433\u0440\u0443\u0437\u043a\u0435 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b;<\/li>\r\n<li><strong>\u043a\u043b\u0438\u043a<\/strong> \u2014 \u043f\u0440\u0438 \u043d\u0430\u0436\u0430\u0442\u0438\u0438 \u043d\u0430 \u043a\u043d\u043e\u043f\u043a\u0443, \u0441\u0441\u044b\u043b\u043a\u0443, \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u0443, \u0444\u043e\u0440\u043c\u0443 \u0438 \u0442.\u0434.;<\/li>\r\n<li><strong>\u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0430 \u0444\u043e\u0440\u043c\u044b<\/strong> \u2013 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u043f\u043e\u043b\u043d\u0435\u043d\u0438\u044f \u0438 \u043e\u0442\u043f\u0440\u0430\u0432\u043a\u0438 \u043b\u044e\u0431\u043e\u0439 \u0444\u043e\u0440\u043c\u044b;<\/li>\r\n<li><strong>\u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u044f \u0432 \u0438\u0441\u0442\u043e\u0440\u0438\u0438<\/strong> \u2014 \u043f\u0440\u0438 \u0438\u0437\u043c\u0435\u043d\u0435\u043d\u0438\u0438 \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442\u0430 URL (\u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u0442\u0441\u044f \u0434\u043b\u044f \u0430\u043d\u043a\u043e\u0440\u043d\u044b\u0445 \u0441\u0441\u044b\u043b\u043e\u043a \u043e\u0434\u043d\u043e\u0441\u0442\u0440\u0430\u043d\u0438\u0447\u043d\u044b\u0445 \u0441\u0430\u0439\u0442\u043e\u0432)<\/li>\r\n<li><strong>\u043e\u0448\u0438\u0431\u043a\u0430 JavaScript<\/strong> \u2014 \u043f\u0440\u0438 \u0432\u043e\u0437\u043d\u0438\u043a\u043d\u043e\u0432\u0435\u043d\u0438\u0438 \u043e\u0448\u0438\u0431\u043a\u0438 \u0432 \u043a\u043e\u0434\u0435, \u0442\u0430\u043a\u0436\u0435 \u0441\u043e\u0445\u0440\u0430\u043d\u044f\u0435\u0442 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u044f \u043e\u0431\u043e \u0432\u0441\u0435\u0445 \u0441\u0431\u043e\u044f\u0445;<\/li>\r\n<li><strong>\u0442\u0430\u0439\u043c\u0435\u0440<\/strong> \u2014 \u0441\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u0435\u0442 \u043f\u043e\u0441\u043b\u0435 \u0437\u0430\u0434\u0430\u043d\u043d\u043e\u0433\u043e \u0438\u043d\u0442\u0435\u0440\u0432\u0430\u043b\u0430 \u0432\u0440\u0435\u043c\u0435\u043d\u0438;<\/li>\r\n<li><strong>\u0441\u043e\u0431\u044b\u0442\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f<\/strong> \u2014 \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0435, \u043a\u0430\u043a\u0438\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0445\u043e\u0442\u0438\u0442\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>\r\n<p>\u0422\u0430\u043a\u0436\u0435 \u0432\u044b \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043e\u0437\u0434\u0430\u0442\u044c \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0431\u043b\u043e\u043a\u0438\u0440\u043e\u0432\u043a\u0438 \u2014 \u0443\u0441\u043b\u043e\u0432\u0438\u0435, \u043f\u0440\u0438 \u043a\u043e\u0442\u043e\u0440\u043e\u043c \u0442\u0435\u0433 \u043d\u0435 \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u0435\u0442\u0441\u044f. \u0414\u043b\u044f \u044d\u0442\u043e\u0433\u043e \u0432 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430\u0445 \u0434\u043e\u0431\u0430\u0432\u044c\u0442\u0435 \u0438\u0441\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0441\u043e\u0437\u0434\u0430\u043b\u0438 \u043d\u0430\u043a\u0430\u043d\u0443\u043d\u0435 \u043a\u0430\u043a \u043e\u0431\u044b\u0447\u043d\u044b\u0439.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u042d\u0442\u0430\u043f 3 \u2014 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u043e\u0439<\/h2>\r\n\r\n\r\n\r\n<p>\u041f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u043f\u043e\u043c\u043e\u0433\u0430\u044e\u0442 \u0442\u043e\u0447\u043d\u0435\u0435 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0438 \u0444\u0438\u043b\u044c\u0442\u0440\u043e\u0432\u0430\u0442\u044c \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u044e \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u043e\u0432. \u0421 \u0438\u0445 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u0432\u044b \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0435, \u043a\u043e\u0433\u0434\u0430 \u0438\u043c\u0435\u043d\u043d\u043e \u0430\u043a\u0442\u0438\u0432\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u0438\u043b\u0438 \u0442\u0435\u0433.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>\u0422\u0438\u043f\u044b \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u0432 \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0435:<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>9 \u0432\u0441\u0442\u0440\u043e\u0435\u043d\u043d\u044b\u0445, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u043d\u0435 \u0440\u0435\u0434\u0430\u043a\u0442\u0438\u0440\u0443\u044e\u0442\u0441\u044f: \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b, \u0443\u0442\u0438\u043b\u0438\u0442\u044b, \u043e\u0448\u0438\u0431\u043a\u0438, \u043a\u043b\u0438\u043a\u0438, \u0444\u043e\u0440\u043c\u044b, \u043f\u0440\u043e\u043a\u0440\u0443\u0442\u043a\u0438, \u0438\u0441\u0442\u043e\u0440\u0438\u044f, \u0432\u0438\u0434\u0435\u043e, \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u044c;<\/li>\r\n<li>\u043f\u0440\u0435\u0434\u043d\u0430\u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044b\u0435 \u0434\u043b\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439: \u0441\u043e\u0437\u0434\u0430\u044e\u0442\u0441\u044f \u0441\u0430\u043c\u043e\u0441\u0442\u043e\u044f\u0442\u0435\u043b\u044c\u043d\u043e.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">\u042d\u0442\u0430\u043f 4 \u2014 \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0430 \u0438 \u043e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u043d\u0438\u0435 \u0442\u0435\u0433\u0430<\/h2>\r\n\r\n\r\n\r\n<p>\u0414\u043b\u044f \u043f\u0440\u043e\u0432\u0435\u0440\u043a\u0438 \u0442\u0435\u0433\u043e\u0432 \u0438 \u0443\u0432\u0435\u0440\u0435\u043d\u043d\u043e\u0441\u0442\u0438, \u0447\u0442\u043e \u0434\u0430\u043d\u043d\u044b\u0435 \u0431\u0443\u0434\u0443\u0442 \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u0442\u044c\u0441\u044f, \u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435\u0441\u044c &#171;\u041f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u043c \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u043e\u043c&#187;. \u0415\u0441\u043b\u0438 \u0432\u0441\u0435 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0438\u0435 \u044d\u0442\u0430\u043f\u044b \u043f\u0440\u043e\u0439\u0434\u0435\u043d\u044b \u0443\u0441\u043f\u0435\u0448\u043d\u043e \u2013 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0438\u044f \u043e \u0442\u0435\u0433\u0435 \u043f\u043e\u044f\u0432\u0438\u0442\u0441\u044f \u0432 \u043a\u043e\u043d\u0441\u043e\u043b\u0438.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>\u041f\u043e\u0441\u043b\u0435 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u0438\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0442\u0435\u0433\u0430 \u043f\u0440\u0438 \u043d\u0430\u0436\u0430\u0442\u0438\u0438 \u043a\u043d\u043e\u043f\u043a\u0438 &#171;\u041e\u043f\u0443\u0431\u043b\u0438\u043a\u043e\u0432\u0430\u0442\u044c&#187; \u0432\u0441\u0435 \u0434\u0430\u043d\u043d\u044b\u0435 \u043e \u0442\u0435\u0433\u0435, \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u044b \u0438 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0435 \u0431\u0443\u0434\u0443\u0442 \u043e\u0442\u043e\u0431\u0440\u0430\u0436\u0430\u0442\u044c\u0441\u044f \u0432 \u0440\u0430\u0437\u0434\u0435\u043b\u0435 &#171;\u0412\u0435\u0440\u0441\u0438\u0438&#187;.<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<p>\u0418\u0442\u0430\u043a, \u0442\u0435\u043f\u0435\u0440\u044c \u043a\u043e\u0440\u043e\u0442\u043a\u043e \u043f\u0435\u0440\u0435\u0447\u0438\u0441\u043b\u0438\u043c \u043f\u043e\u0441\u043b\u0435\u0434\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u044c \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0439 \u043f\u0440\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0438 \u0442\u0435\u0433\u043e\u0432 \u0432 Google Tag Manager:<\/p>\r\n<p>&nbsp;<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0441\u043e\u0437\u0434\u0430\u0435\u0442\u0435 \u0442\u0435\u0433:<\/strong><br \/>&#8212; \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u0442\u0438\u043f \u0442\u0435\u0433\u0430;<br \/>&#8212; \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u0442\u0438\u043f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f;<br \/>&#8212; \u0441\u0432\u044f\u0437\u044b\u0432\u0430\u0435\u0442\u0435 \u0441 Google Analytics.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0441\u043e\u0437\u0434\u0430\u0435\u0442\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440:<\/strong><br \/>&#8212; \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u0442\u0438\u043f \u0442\u0440\u0438\u0433\u0433\u0435\u0440\u0430;<br \/>&#8212; \u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0435 \u0443\u0441\u043b\u043e\u0432\u0438\u044f \u0434\u043b\u044f \u0430\u043a\u0442\u0438\u0432\u0430\u0446\u0438\u0438 \u0442\u0435\u0433\u0430;<br \/>&#8212; \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u0435\u0442\u0435 \u0442\u0440\u0438\u0433\u0433\u0435\u0440 \u043a \u0442\u0435\u0433\u0443.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u0441\u043e\u0437\u0434\u0430\u0435\u0442\u0435 \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u0443\u044e:<\/strong><br \/>&#8212; \u0432\u044b\u0431\u0438\u0440\u0430\u0435\u0442\u0435 \u0442\u0438\u043f \u043f\u0435\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445;<br \/>-\u0443\u043a\u0430\u0437\u044b\u0432\u0430\u0435\u0442\u0435 \u043f\u0430\u0440\u0430\u043c\u0435\u0442\u0440\u044b.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u0442\u0435 \u0442\u0435\u0433:<\/strong><br \/>&#8212; \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0435 \u043f\u0440\u0435\u0434\u0432\u0430\u0440\u0438\u0442\u0435\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0441\u043c\u043e\u0442\u0440;<br \/>&#8212; \u043f\u0440\u043e\u0432\u0435\u0440\u044f\u0435\u0442\u0435 \u043f\u043e\u0441\u0442\u0443\u043f\u043b\u0435\u043d\u0438\u0435 \u0434\u0430\u043d\u043d\u044b\u0445 \u0432 Google Analytics.<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>\u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0435\u0442\u0435 \u0442\u0435\u0433.<\/strong><\/li>\r\n<\/ul>\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>\u0412 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u0439 \u0441\u0442\u0430\u0442\u044c\u0435 \u043c\u044b \u0440\u0430\u0441\u0441\u043a\u0430\u0437\u044b\u0432\u0430\u043b\u0438 \u043e \u041c\u0435\u043d\u0435\u0434\u0436\u0435\u0440\u0435 \u0442\u0435\u0433\u043e\u0432 Google, \u0434\u043b\u044f \u043a\u043e\u0433\u043e \u043e\u043d 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