{"id":41530,"date":"2022-10-05T11:57:52","date_gmt":"2022-10-05T08:57:52","guid":{"rendered":"https:\/\/lanet.click\/?p=41530"},"modified":"2025-09-16T11:30:27","modified_gmt":"2025-09-16T08:30:27","slug":"sem-riznytsia-mizh-sem-seo-smo","status":"publish","type":"post","link":"https:\/\/lanet.click\/ru\/sem-riznytsia-mizh-sem-seo-smo\/","title":{"rendered":"SEM: \u0447\u0442\u043e \u044d\u0442\u043e \u0442\u0430\u043a\u043e\u0435, \u0440\u0430\u0437\u043d\u0438\u0446\u0430 \u043c\u0435\u0436\u0434\u0443 SEM, SEO, SMO"},"content":{"rendered":"<div align=\"center\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/Kqq6wNrnoH4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SEM? \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f!<\/h2>\n<p>SEM (Search Engine Marketing) \u0434\u043e\u0441\u043b\u043e\u0432\u043d\u043e \u043f\u0435\u0440\u0435\u0432\u043e\u0434\u0438\u0442\u0441\u044f \u043a\u0430\u043a \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433. \u041e\u043d \u043f\u0440\u0435\u0434\u0443\u0441\u043c\u0430\u0442\u0440\u0438\u0432\u0430\u0435\u0442 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u043f\u043b\u0430\u0442\u043d\u044b\u0445 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u043e\u0432 \u0434\u043b\u044f \u043f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u044f \u043f\u043e\u0437\u0438\u0446\u0438\u0439 \u0441\u0430\u0439\u0442\u0430 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0435. \u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u044f SEM \u0432 \u0440\u0430\u043c\u043a\u0430\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0439 \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u0438 \u2014 \u044d\u0442\u043e \u0431\u044b\u0441\u0442\u0440\u044b\u0439 \u0441\u043f\u043e\u0441\u043e\u0431 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u043d\u0438\u044f \u0442\u0440\u0430\u0444\u0438\u043a\u0430, \u0430 \u0432 \u043f\u0435\u0440\u0441\u043f\u0435\u043a\u0442\u0438\u0432\u0435 \u2014 \u043f\u043e\u043f\u0430\u0434\u0430\u043d\u0438\u0435 \u0432 \u0422\u041e\u041f \u043e\u0440\u0433\u0430\u043d\u0438\u0447\u0435\u0441\u043a\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0438.<\/p>\n<h3>\u0413\u043b\u0430\u0432\u043d\u044b\u0435 \u0437\u0430\u0434\u0430\u0447\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u0435 \u0440\u0435\u0448\u0430\u0435\u0442 SEM:<\/h3>\n<ol>\n<li><strong>\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u0432\u0438\u0434\u0438\u043c\u043e\u0441\u0442\u0438 \u0441\u0430\u0439\u0442\u0430.<\/strong> \u0420\u0435\u0441\u0443\u0440\u0441 \u043d\u0435 \u043f\u043e\u043f\u0430\u0434\u0430\u0435\u0442 \u0441\u0440\u0430\u0437\u0443 \u0432 \u0422\u041e\u041f-10. \u0421 \u044d\u0442\u0438\u043c \u043f\u043e\u043c\u043e\u0436\u0435\u0442 \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043a\u043e\u0442\u043e\u0440\u0430\u044f \u043d\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0438\u0441\u043f\u0440\u0430\u0432\u0438\u0442 \u0441\u0438\u0442\u0443\u0430\u0446\u0438\u044e, \u043d\u043e \u0438 \u043f\u0440\u0438\u0432\u043b\u0435\u0447\u0435\u0442 \u0442\u0435\u043f\u043b\u044b\u0445 \u043b\u0438\u0434\u043e\u0432.<\/li>\n<li><strong>\u0423\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u0438.<\/strong> \u0411\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f SEM \u0432\u0430\u0448 \u0431\u0440\u0435\u043d\u0434 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u043c\u0435\u043b\u044c\u043a\u0430\u0435\u0442 \u043f\u0435\u0440\u0435\u0434 \u0433\u043b\u0430\u0437\u0430\u043c\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f. \u0422\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c \u043f\u043e\u0432\u044b\u0448\u0430\u0435\u0442\u0441\u044f \u0443\u0437\u043d\u0430\u0432\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0438 \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u044c.<\/li>\n<li><strong>\u041f\u043e\u0432\u044b\u0448\u0435\u043d\u0438\u0435 \u043e\u0445\u0432\u0430\u0442\u043e\u0432.<\/strong> \u0417\u0430 \u0441\u0447\u0435\u0442 SEM \u0442\u0440\u0430\u0444\u0438\u043a \u043f\u043e\u0441\u0442\u0443\u043f\u0430\u0435\u0442 \u043e\u0434\u043d\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u043e \u0438\u0437 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432 \u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439.<\/li>\n<li><strong>\u0420\u043e\u0441\u0442 \u043f\u0440\u043e\u0434\u0430\u0436.<\/strong> SEM \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0435\u0442 \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432, \u0433\u043e\u0442\u043e\u0432\u044b\u0445 \u043a\u0443\u043f\u0438\u0442\u044c, \u0447\u0442\u043e \u043f\u043e\u0437\u0438\u0442\u0438\u0432\u043d\u043e \u043e\u0442\u0440\u0430\u0436\u0430\u0435\u0442\u0441\u044f \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0438 \u0438 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0434\u043e\u0445\u043e\u0434.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>\u0421\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b \u0432 \u043e\u0431\u043b\u0430\u0441\u0442\u0438 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0441\u0447\u0438\u0442\u0430\u044e\u0442, \u0447\u0442\u043e \u0438\u0434\u0435\u0430\u043b\u044c\u043d\u0430\u044f \u0444\u043e\u0440\u043c\u0443\u043b\u0430 SEM \u0432\u044b\u0433\u043b\u044f\u0434\u0438\u0442 \u0442\u0430\u043a: <a href=\"https:\/\/lanet.click\/ru\/seo\/\">SEO<\/a> (Search Engine Optimization) + SEA (Search Engine Advertising). \u0423\u0434\u0430\u0447\u043d\u043e \u0434\u043e\u043f\u043e\u043b\u043d\u0438\u0442 \u044d\u0442\u0443 \u0444\u043e\u0440\u043c\u0443\u043b\u0443 VSM (Video Search Marketing) \u2014 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0432\u0438\u0434\u0435\u043e\u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0435\u043c\u0430\u044f \u043d\u0430 \u0432\u0438\u0434\u0435\u043e\u0445\u043e\u0441\u0442\u0438\u043d\u0433\u0430\u0445.<\/p>\n    <div class=\"read-block\">\n        <p>\n            \u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:            <a href=\"https:\/\/lanet.click\/ru\/stratehiya-sotsialnykh-merezh-dlya-rostu-biznesa\/\" target=\"_blank\" rel=\"noopener\">\n                \u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u044f\u0445 \u0434\u043b\u044f \u0440\u043e\u0441\u0442\u0430 \u0431\u0438\u0437\u043d\u0435\u0441\u0430            <\/a>\n        <\/p>\n    <\/div>\n    \n<h2>\u041f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u044b\u0435 \u0442\u0430\u043a\u0442\u0438\u043a\u0438 SEM-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430<\/h2>\n<p>\u0414\u043b\u044f \u043f\u0440\u0438\u0440\u043e\u0441\u0442\u0430 \u0446\u0435\u043b\u0435\u0432\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0430 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u0434\u0435\u0441\u044f\u0442\u043a\u0438 \u0440\u0430\u0437\u043d\u044b\u0445 \u043f\u0440\u0430\u043a\u0442\u0438\u043a, \u043d\u043e SEM \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442 \u0432 \u0441\u0435\u0431\u044f \u0441\u043b\u0435\u0434\u0443\u044e\u0449\u0438\u0435:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u0434\u0435\u0439\u0441\u0442\u0432\u0438\u044f \u0434\u043b\u044f \u043f\u043e\u0434\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u044f \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u043e\u0432, \u0432 \u0442\u043e\u043c \u0447\u0438\u0441\u043b\u0435 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0442\u0440\u0430\u043d\u0438\u0446 \u0441\u0430\u0439\u0442\u0430, \u0440\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0441\u0441\u044b\u043b\u043e\u043a \u043d\u0430 \u0441\u0430\u0439\u0442\u0430\u0445 \u0441 \u0432\u044b\u0441\u043e\u043a\u0438\u043c \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u043e\u043c \u0438 DR;<\/li>\n<li><a href=\"https:\/\/lanet.click\/ru\/kontekstna-reklama\/\">\u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430<\/a>;<\/li>\n<li>\u0432\u0438\u0440\u0443\u0441\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430 \u0432 \u0441\u043e\u0446\u0441\u0435\u0442\u044f\u0445;<\/li>\n<li>\u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u044d\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u044b\u0445 \u0441\u0442\u0430\u0442\u0435\u0439, \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0445 \u0442\u0435\u043a\u0441\u0442\u043e\u0432\u044b\u0445 \u043c\u0430\u0442\u0435\u0440\u0438\u0430\u043b\u043e\u0432 \u0438 \u0432\u043e\u0432\u043b\u0435\u043a\u0430\u044e\u0449\u0438\u0445 \u0438\u043b\u043b\u044e\u0441\u0442\u0440\u0430\u0446\u0438\u0439.<\/li>\n<\/ul>\n<h2>\u041a\u0442\u043e \u0434\u043e\u043b\u0436\u0435\u043d \u0437\u0430\u043d\u0438\u043c\u0430\u0442\u044c\u0441\u044f SEM<\/h2>\n<p>\u041f\u043e\u0441\u043a\u043e\u043b\u044c\u043a\u0443 Search Engine Marketing \u2014 \u044d\u0442\u043e \u043d\u0435 \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u043e\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435, \u0430 \u0446\u0435\u043b\u044b\u0439 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441, \u043a \u0440\u0430\u0431\u043e\u0442\u0435 \u0441\u0442\u043e\u0438\u0442 \u043f\u0440\u0438\u0432\u043b\u0435\u043a\u0430\u0442\u044c \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0438\u0437 \u0440\u0430\u0437\u043d\u044b\u0445 \u043e\u0431\u043b\u0430\u0441\u0442\u0435\u0439: SMM, SEO, <a href=\"https:\/\/lanet.click\/ru\/serm-dlya-meditsinskikh-klinik\/\">SERM<\/a>, <a href=\"https:\/\/lanet.click\/ru\/kontekstna-reklama\/\">PPC<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0414\u043b\u044f \u0443\u0441\u043f\u0435\u0448\u043d\u043e\u0439 \u0440\u0430\u0431\u043e\u0442\u044b \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u0430\u043c \u0441\u0442\u043e\u0438\u0442:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u0430\u0442\u044c \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u043f\u043b\u0430\u043d \u043d\u0430 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u043f\u0435\u0440\u0438\u043e\u0434\u044b: \u043c\u0435\u0441\u044f\u0446, \u0442\u0440\u0438 \u043c\u0435\u0441\u044f\u0446\u0430, \u043f\u043e\u043b\u0433\u043e\u0434\u0430, \u0433\u043e\u0434 \u0438 \u0442\u0430\u043a \u0434\u0430\u043b\u0435\u0435.<\/li>\n<li>\u041e\u043f\u0440\u0435\u0434\u0435\u043b\u0438\u0442\u044c KPI \u0438 \u043f\u0443\u043b \u0437\u0430\u0434\u0430\u0447 \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043e\u0442\u0434\u0435\u043b\u044c\u043d\u043e\u0433\u043e \u043f\u0440\u043e\u0444\u0435\u0441\u0441\u0438\u043e\u043d\u0430\u043b\u0430.<\/li>\n<li>\u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0438\u0440\u043e\u0432\u0430\u0442\u044c \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u043d\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b \u0438 \u0432\u043d\u043e\u0441\u0438\u0442\u044c \u043f\u0440\u0430\u0432\u043a\u0438 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-80027 aligncenter\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2022\/10\/r\u045er\u2022r\u045b1.webp\" alt=\"\" width=\"1282\" height=\"721\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2022\/10\/r\u045er\u2022r\u045b1.webp 1920w, https:\/\/lanet.click\/wp-content\/uploads\/2022\/10\/r\u045er\u2022r\u045b1-300x169.webp 300w, https:\/\/lanet.click\/wp-content\/uploads\/2022\/10\/r\u045er\u2022r\u045b1-1024x576.webp 1024w, https:\/\/lanet.click\/wp-content\/uploads\/2022\/10\/r\u045er\u2022r\u045b1-768x432.webp 768w, https:\/\/lanet.click\/wp-content\/uploads\/2022\/10\/r\u045er\u2022r\u045b1-1536x864.webp 1536w\" sizes=\"(max-width: 1282px) 100vw, 1282px\" \/><\/p>\n<h2>SEA (Search Engine Advertising)<\/h2>\n<p>\u042d\u0442\u0438\u043c \u0442\u0435\u0440\u043c\u0438\u043d\u043e\u043c \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442\u0441\u044f \u0432\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u043d\u0430\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u0430, \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0449\u0430\u044f \u043d\u0430 \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u0430\u0445 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0432\u044b\u0434\u0430\u0447\u0438. \u0414\u043b\u044f \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0445 \u043e\u0431\u044a\u044f\u0432\u043b\u0435\u043d\u0438\u0439 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u044b \u043f\u043e\u043b\u044c\u0437\u0443\u044e\u0442\u0441\u044f <a href=\"https:\/\/lanet.click\/ru\/kontekstna-reklama\/nalashtuvannia-google-adwords\/\">Google Ads<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>\u041f\u043e\u043a\u0430\u0437 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0439 \u0440\u0435\u043a\u043b\u0430\u043c\u044b \u0432\u044b\u043f\u043e\u043b\u043d\u044f\u0435\u0442\u0441\u044f \u0432 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0435 \u0441\u043e\u043f\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u0437\u0430\u043f\u0440\u043e\u0441\u043e\u0432 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432, \u0443\u043a\u0430\u0437\u0430\u043d\u043d\u044b\u0445 \u043f\u0440\u0438 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0438 \u0437\u0430\u043a\u0430\u0437\u0430 \u043d\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u0443. \u041e\u0431\u044b\u0447\u043d\u043e SEA \u0440\u0430\u0441\u043f\u043e\u043b\u0430\u0433\u0430\u0435\u0442\u0441\u044f \u0441\u043f\u0440\u0430\u0432\u0430 \u043e\u0442 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0445 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u043e\u0432 \u0438\u043b\u0438 \u0432 \u043f\u0435\u0440\u0432\u044b\u0445 \u0432\u0435\u0440\u0445\u043d\u0438\u0445 \u0441\u0442\u0440\u043e\u043a\u0430\u0445 \u0438 \u043e\u0431\u043e\u0437\u043d\u0430\u0447\u0430\u0435\u0442\u0441\u044f \u043f\u043e\u043c\u0435\u0442\u043a\u043e\u0439 \u00ab\u0440\u0435\u043a\u043b\u0430\u043c\u0430\u00bb.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0423 SEA \u0435\u0441\u0442\u044c \u0440\u044f\u0434 \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0445 \u043f\u0440\u0435\u0438\u043c\u0443\u0449\u0435\u0441\u0442\u0432:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u0443\u0434\u043e\u0431\u043d\u044b\u0439 \u0444\u043e\u0440\u043c\u0430\u0442 \u0432\u043e\u0441\u043f\u0440\u0438\u044f\u0442\u0438\u044f;<\/li>\n<li>\u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u044c;<\/li>\n<li>\u0431\u044b\u0441\u0442\u0440\u044b\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0438 \u043e\u0442\u0434\u0430\u0447\u0430;<\/li>\n<li>\u0433\u0438\u0431\u043a\u0438\u0435 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0438.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u041d\u043e \u0432 \u0442\u043e \u0436\u0435 \u0432\u0440\u0435\u043c\u044f \u0443 \u044d\u0442\u043e\u0433\u043e \u043c\u0435\u0442\u043e\u0434\u0430 \u043f\u0440\u0438\u0441\u0443\u0442\u0441\u0442\u0432\u0443\u044e\u0442 \u043e\u043f\u0440\u0435\u0434\u0435\u043b\u0435\u043d\u043d\u044b\u0435 \u043d\u0435\u0434\u043e\u0441\u0442\u0430\u0442\u043a\u0438:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u043f\u0435\u0440\u0435\u0440\u0430\u0441\u0445\u043e\u0434 \u0431\u044e\u0434\u0436\u0435\u0442\u0430, \u0432\u0435\u0434\u044c \u0434\u0430\u0436\u0435 \u0435\u0441\u043b\u0438 \u043f\u043e \u0441\u0441\u044b\u043b\u043a\u0435 \u043a\u043b\u0438\u043a\u0430\u0435\u0442 \u0431\u043e\u0442, \u043f\u043b\u0430\u0442\u0438\u0442\u044c \u0432\u0441\u0435 \u0440\u0430\u0432\u043d\u043e \u043f\u0440\u0438\u0434\u0435\u0442\u0441\u044f;<\/li>\n<li>\u043d\u0438\u0437\u043a\u0438\u0439 \u0443\u0440\u043e\u0432\u0435\u043d\u044c \u0434\u043e\u0432\u0435\u0440\u0438\u044f \u0441\u043e \u0441\u0442\u043e\u0440\u043e\u043d\u044b \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439;<\/li>\n<li>\u043d\u0430\u0437\u043e\u0439\u043b\u0438\u0432\u043e\u0441\u0442\u044c.<\/li>\n<\/ul>\n<h3>\u041a S\u0415\u041e-\u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u043f\u0440\u0438\u0447\u0438\u0441\u043b\u044f\u044e\u0442:<\/h3>\n<ol>\n<li>\u041e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u0435 \u0430\u043b\u0433\u043e\u0440\u0438\u0442\u043c\u043e\u0432 \u0438 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u0432 \u0440\u0430\u043d\u0436\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f.<\/li>\n<li>\u0420\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u044b\u0439 \u0430\u043d\u0430\u043b\u0438\u0437 \u043d\u0438\u0448\u0438 \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0434\u043b\u044f \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0433\u043e \u043f\u043b\u0430\u043d\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0433\u0440\u0430\u043c\u043e\u0442\u043d\u043e\u0439 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f.<\/li>\n<li><a href=\"https:\/\/lanet.click\/ru\/seo\/seo-audit\/\">\u0422\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0439 \u0430\u0443\u0434\u0438\u0442 \u0441\u0430\u0439\u0442\u0430<\/a>, \u043f\u043e\u0437\u0432\u043e\u043b\u044f\u044e\u0449\u0438\u0439 \u0432\u044b\u044f\u0432\u0438\u0442\u044c \u0438 \u0443\u0441\u0442\u0440\u0430\u043d\u0438\u0442\u044c \u0442\u0435\u0445\u043d\u0438\u0447\u0435\u0441\u043a\u0438\u0435 \u043e\u0448\u0438\u0431\u043a\u0438.<\/li>\n<li>\u0421\u043e\u0441\u0442\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u043e\u0433\u043e \u044f\u0434\u0440\u0430 \u0438 \u0441\u043f\u0438\u0441\u043a\u0430 \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u0445 \u0441\u043b\u043e\u0432.<\/li>\n<li>\u0420\u0430\u0431\u043e\u0442\u0443 \u0441 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0435\u0439: \u043f\u043e\u0434\u0433\u043e\u0442\u043e\u0432\u043a\u0430 \u043c\u0435\u0442\u0430 \u0442\u0435\u0433\u043e\u0432, \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0439 \u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u044b \u0438 \u043d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 \u043f\u0435\u0440\u0435\u043b\u0438\u043d\u043a\u043e\u0432\u043a\u0438.<\/li>\n<li>\u0420\u0430\u0431\u043e\u0442\u0443 \u0441 \u0432\u043d\u0435\u0448\u043d\u0435\u0439 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0435\u0439, \u0432 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438 \u043d\u0430\u0440\u0430\u0449\u0438\u0432\u0430\u043d\u0438\u0435 \u0441\u0441\u044b\u043b\u043e\u0447\u043d\u043e\u0439 \u043c\u0430\u0441\u0441\u044b.<\/li>\n<li>\u0423\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u044e\u0437\u0430\u0431\u0438\u043b\u0438\u0442\u0438 \u0438 \u0432\u0440\u0435\u043c\u044f \u043f\u0440\u0435\u0431\u044b\u0432\u0430\u043d\u0438\u044f \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.<\/li>\n<li>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0430 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0438 \u0434\u043b\u044f \u0434\u0430\u043b\u044c\u043d\u0435\u0439\u0448\u0435\u0433\u043e \u0430\u043d\u0430\u043b\u0438\u0437\u0430 \u043f\u043e\u0432\u0435\u0434\u0435\u043d\u0438\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/lanet.click\/ru\/seo\/\">SEO marketing<\/a>, \u043a\u0430\u043a \u0438 \u043b\u044e\u0431\u043e\u0439 \u0434\u0440\u0443\u0433\u043e\u0439 \u043c\u0435\u0442\u043e\u0434, \u0438\u043c\u0435\u0435\u0442 \u0441\u0432\u043e\u0438 \u0434\u043e\u0441\u0442\u043e\u0438\u043d\u0441\u0442\u0432\u0430:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u0434\u043e\u043b\u0433\u043e\u0441\u0440\u043e\u0447\u043d\u044b\u0439 \u044d\u0444\u0444\u0435\u043a\u0442;<\/li>\n<li>\u043d\u0435\u0431\u043e\u043b\u044c\u0448\u0430\u044f \u0441\u0442\u043e\u0438\u043c\u043e\u0441\u0442\u044c \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044f;<\/li>\n<li>\u0441\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430;<\/li>\n<li>\u0440\u0430\u0441\u0448\u0438\u0440\u0435\u043d\u0438\u0435 \u0446\u0435\u043b\u0435\u0432\u043e\u0439 \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0438\u0438.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-80021 aligncenter\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2022\/10\/r\u045er\u2022r\u045b.webp\" alt=\"\" width=\"1261\" height=\"709\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2022\/10\/r\u045er\u2022r\u045b.webp 1920w, https:\/\/lanet.click\/wp-content\/uploads\/2022\/10\/r\u045er\u2022r\u045b-300x169.webp 300w, https:\/\/lanet.click\/wp-content\/uploads\/2022\/10\/r\u045er\u2022r\u045b-1024x576.webp 1024w, https:\/\/lanet.click\/wp-content\/uploads\/2022\/10\/r\u045er\u2022r\u045b-768x432.webp 768w, https:\/\/lanet.click\/wp-content\/uploads\/2022\/10\/r\u045er\u2022r\u045b-1536x864.webp 1536w\" sizes=\"(max-width: 1261px) 100vw, 1261px\" \/><\/p>\n<h2>\u0427\u0435\u043c SEM \u043e\u0442\u043b\u0438\u0447\u0430\u0435\u0442\u0441\u044f \u043e\u0442 SEO<\/h2>\n<p>\u0413\u043b\u0430\u0432\u043d\u043e\u0435 \u043e\u0442\u043b\u0438\u0447\u0438\u0435 SEM \u043e\u0442 SEO \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u044f SEM, \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u044f \u043f\u043b\u0430\u0442\u0438\u0442 Google \u0437\u0430 \u043a\u043b\u0438\u043a\u0438, \u0430 \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f SEO \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442 \u0432\u044b\u0441\u043e\u043a\u0438\u0435 \u043f\u043e\u0437\u0438\u0446\u0438\u0438 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0435 \u0431\u0435\u0441\u043f\u043b\u0430\u0442\u043d\u043e, \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0434\u043b\u044f \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u0433\u043e \u0437\u0430\u043f\u0440\u043e\u0441\u0430 \u043f\u043e \u043a\u043b\u044e\u0447\u0435\u0432\u044b\u043c \u0441\u043b\u043e\u0432\u0430\u043c. \u041a \u0442\u043e\u043c\u0443 \u0436\u0435 SEM \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u0441 \u0433\u043e\u0442\u043e\u0432\u044b\u043c\u0438 \u0437\u0430\u043f\u0440\u043e\u0441\u0430\u043c\u0438, \u0430 SEO \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u0432\u0430\u0435\u0442 \u0448\u0430\u043d\u0441\u044b \u0442\u043e\u0433\u043e, \u0447\u0442\u043e \u043f\u0440\u0438 \u043f\u043e\u0438\u0441\u043a\u0435 \u0438\u043d\u0442\u0435\u0440\u0435\u0441\u0443\u044e\u0449\u0435\u0433\u043e \u0437\u0430\u043f\u0440\u043e\u0441\u0430, \u043f\u043e\u0442\u0435\u043d\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0439 \u043a\u043b\u0438\u0435\u043d\u0442 \u0443\u0432\u0438\u0434\u0438\u0442 \u0432\u0430\u0448 \u0441\u0430\u0439\u0442 \u0432 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0435.<\/p>\n<p>&nbsp;<\/p>\n<p>\u041a\u0430\u043a \u0431\u044b\u043b\u043e \u0443\u043a\u0430\u0437\u0430\u043d\u043e \u0432\u044b\u0448\u0435, SEM \u0434\u0430\u0435\u0442 \u043f\u0435\u0440\u0432\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b <a href=\"https:\/\/lanet.click\/ru\/shcho-take-voronka-prodazhiv\/\">\u043f\u0440\u043e\u0434\u0430\u0436<\/a> \u0443\u0436\u0435 \u0441 \u043f\u0435\u0440\u0432\u043e\u0433\u043e \u0434\u043d\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u044b, \u0430 \u0435\u0441\u043b\u0438 \u043d\u0435 \u043f\u0440\u043e\u0434\u043b\u0438\u0442\u044c \u0435\u0435,<a href=\"https:\/\/lanet.click\/ru\/check-website-traffic\/\"> \u043f\u043e\u0441\u0435\u0449\u0430\u0435\u043c\u043e\u0441\u0442\u044c \u0441\u0430\u0439\u0442\u0430<\/a> \u0440\u0435\u0437\u043a\u043e \u0443\u043f\u0430\u0434\u0435\u0442.<\/p>\n<p>&nbsp;<\/p>\n<p>\u041e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0441\u0430\u0439\u0442\u0430 \u043f\u043e\u0434 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u0438\u043a\u0438 \u0442\u0430\u043a\u0436\u0435 \u0434\u0430\u0435\u0442 \u0445\u043e\u0440\u043e\u0448\u0438\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u043d\u043e \u0434\u043e \u043f\u043e\u043b\u0443\u0447\u0435\u043d\u0438\u044f \u043f\u0435\u0440\u0432\u043e\u0439 \u043f\u0440\u0438\u0431\u044b\u043b\u0438 \u043c\u043e\u0436\u0435\u0442 \u043f\u0440\u043e\u0439\u0442\u0438 \u043d\u0435\u0441\u043a\u043e\u043b\u044c\u043a\u043e \u043c\u0435\u0441\u044f\u0446\u0435\u0432.<\/p>\n<p>&nbsp;<\/p>\n<p>\u0414\u043b\u044f \u043d\u0430\u0438\u0431\u043e\u043b\u0435\u0435 \u044d\u0444\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u0432\u0430\u0448\u0435\u0433\u043e \u0431\u0438\u0437\u043d\u0435\u0441\u0430 \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0438 \u043e\u043d\u043b\u0430\u0439\u043d-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0430 \u0432\u0430\u0436\u043d\u043e \u043f\u0440\u0438\u043c\u0435\u043d\u044f\u0442\u044c SEM \u0438 SEO \u0432 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u0435. \u041d\u043e \u043f\u043e\u043c\u0438\u043c\u043e \u0442\u0430\u043a\u0438\u0445 \u043c\u0435\u0442\u043e\u0434\u043e\u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0432\u0435\u0431-\u0440\u0435\u0441\u0443\u0440\u0441\u043e\u0432, \u0441\u0443\u0449\u0435\u0441\u0442\u0432\u0443\u0435\u0442 \u043c\u0435\u0442\u043e\u0434 \u043f\u043e\u0434 \u043d\u0430\u0437\u0432\u0430\u043d\u0438\u0435\u043c SMO, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u0431\u043e\u043b\u044c\u0448\u0435 \u043d\u0430\u043f\u0440\u0430\u0432\u043b\u0435\u043d \u043d\u0430 \u0443\u0434\u0435\u0440\u0436\u0430\u043d\u0438\u0435 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435.<\/p>\n<p>&nbsp;<\/p>\n<p>SMO (Social Media Optimization) \u2014 \u044d\u0442\u043e \u043e\u0434\u0438\u043d \u0438\u0437 \u0441\u043e\u0432\u0440\u0435\u043c\u0435\u043d\u043d\u044b\u0445 \u043c\u0435\u0442\u043e\u0434\u043e\u0432 \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f \u0441\u0430\u0439\u0442\u0430, \u043f\u0443\u0442\u0435\u043c \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u0438 \u0440\u0435\u0441\u0443\u0440\u0441\u0430 \u043f\u043e\u0434 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438. \u0412 \u0446\u0435\u043b\u043e\u043c, \u044d\u0442\u043e\u0442 \u043c\u0435\u0442\u043e\u0434 \u043f\u043e\u0434\u0440\u0430\u0437\u0443\u043c\u0435\u0432\u0430\u0435\u0442 \u043e\u043f\u0442\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044e \u0442\u0430\u043a\u0438\u043c \u043e\u0431\u0440\u0430\u0437\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u0431\u0443\u0434\u0438\u0442\u044c \u0431\u043e\u043b\u044c\u0448\u0435\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0435\u0439 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c \u0438 \u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u0441\u0441\u044b\u043b\u043a\u0430\u043c\u0438 \u043d\u0430 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442 \u0447\u0435\u0440\u0435\u0437 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0435 \u0441\u0435\u0442\u0438.<\/p>\n<h3>SMO \u0432\u043a\u043b\u044e\u0447\u0430\u0435\u0442:<\/h3>\n<ol>\n<li>\u0421\u043e\u0437\u0434\u0430\u043d\u0438\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430 \u0441 \u043f\u0440\u0438\u0437\u044b\u0432\u043e\u043c \u043a \u0434\u0438\u0441\u043a\u0443\u0441\u0441\u0438\u0438, \u043a\u043e\u0442\u043e\u0440\u044b\u043c \u0441 \u0443\u0434\u043e\u0432\u043e\u043b\u044c\u0441\u0442\u0432\u0438\u0435\u043c \u0431\u0443\u0434\u0443\u0442 \u0434\u0435\u043b\u0438\u0442\u044c\u0441\u044f \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439;<\/li>\n<li>\u0418\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0440\u0430\u0437\u043d\u044b\u0445 \u0432\u0438\u0434\u043e\u0432 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0430, \u0432 \u0447\u0430\u0441\u0442\u043d\u043e\u0441\u0442\u0438 \u0432\u0438\u0434\u0435\u043e \u0438 \u0430\u0443\u0434\u0438\u043e;<\/li>\n<li>\u0413\u0440\u0430\u043c\u043e\u0442\u043d\u0443\u044e \u043f\u0435\u0440\u0435\u043b\u0438\u043d\u043a\u043e\u0432\u043a\u0443, \u0447\u0442\u043e\u0431\u044b \u0437\u0430\u0434\u0435\u0440\u0436\u0430\u0442\u044c \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044f \u043d\u0430 \u0441\u0430\u0439\u0442\u0435;<\/li>\n<li>\u0423\u0441\u0442\u0430\u043d\u043e\u0432\u043a\u0443 \u043a\u043d\u043e\u043f\u043e\u043a \u00ab\u043b\u0430\u0439\u043a\u00bb, \u00ab\u0440\u0435\u043f\u043e\u0441\u0442\u00bb, \u00ab\u043f\u043e\u0434\u043f\u0438\u0441\u0430\u0442\u044c\u0441\u044f\u00bb \u0438 \u0442.\u0434.;<\/li>\n<li>\u041f\u043e\u0434\u043a\u043b\u044e\u0447\u0435\u043d\u0438\u0435 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0432\u0438\u0434\u0436\u0435\u0442\u043e\u0432, \u043d\u0430\u043f\u0440\u0438\u043c\u0435\u0440 \u0441\u0438\u0441\u0442\u0435\u043c\u0443 \u043a\u043e\u043c\u043c\u0435\u043d\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044f \u0438\u043b\u0438 \u0441\u043e\u0437\u0434\u0430\u043d\u0438\u044f \u043e\u043f\u0440\u043e\u0441\u043e\u0432;<\/li>\n<li>\u0420\u0430\u0437\u043c\u0435\u0449\u0435\u043d\u0438\u0435 \u0441\u0441\u044b\u043b\u043e\u043a \u043d\u0430 \u0430\u0432\u0442\u043e\u0440\u0438\u0442\u0435\u0442\u043d\u044b\u0445 \u0440\u0435\u0441\u0443\u0440\u0441\u0430\u0445 \u0441\u043e \u0441\u0445\u043e\u0436\u0435\u0439 \u0442\u0435\u043c\u0430\u0442\u0438\u043a\u043e\u0439.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>\u0421 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c SMO \u0441\u0442\u043e\u0438\u0442 \u0431\u044b\u0442\u044c \u043f\u0440\u0435\u0434\u0435\u043b\u044c\u043d\u043e \u0432\u043d\u0438\u043c\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c, \u0432\u0435\u0434\u044c \u0431\u043b\u0430\u0433\u043e\u0434\u0430\u0440\u044f \u044d\u0442\u043e\u043c\u0443 \u0438\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0443 \u043d\u0430 \u0441\u0430\u0439\u0442 \u043f\u043e\u043f\u0430\u0434\u0430\u044e\u0442 \u043b\u044e\u0434\u0438, \u0437\u043d\u0430\u043a\u043e\u043c\u044b\u0435 \u0442\u043e\u043b\u044c\u043a\u043e \u0441 \u0432\u0430\u0448\u0438\u043c\u0438 \u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u0441\u0435\u0442\u044f\u043c\u0438. \u0418 \u0432\u0430\u043c \u0435\u0449\u0435 \u043f\u043e\u043d\u0430\u0434\u043e\u0431\u0438\u0442\u0441\u044f \u0438\u0445 \u0437\u0430\u0438\u043d\u0442\u0435\u0440\u0435\u0441\u043e\u0432\u0430\u0442\u044c, \u0447\u0442\u043e \u043f\u043e\u0434 \u0441\u0438\u043b\u0443 \u0434\u0430\u043b\u0435\u043a\u043e \u043d\u0435 \u043a\u0430\u0436\u0434\u043e\u043c\u0443 \u0440\u0435\u0441\u0443\u0440\u0441\u0443. \u041f\u043e\u044d\u0442\u043e\u043c\u0443 \u0435\u0441\u043b\u0438 \u043f\u043e\u0441\u0435\u0442\u0438\u0442\u0435\u043b\u044e \u043d\u0435 \u043f\u043e\u043d\u0440\u0430\u0432\u0438\u0442\u0441\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u043e \u0442\u0440\u0430\u0444\u0438\u043a\u0435 \u043c\u043e\u0436\u043d\u043e \u0437\u0430\u0431\u044b\u0442\u044c.<\/p>\n    <div class=\"read-block\">\n        <p>\n            \u0427\u0438\u0442\u0430\u0439\u0442\u0435 \u0442\u0430\u043a\u0436\u0435:            <a href=\"https:\/\/lanet.click\/ru\/digital-agency\/\" target=\"_blank\" rel=\"noopener\">\n                \u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 digital-\u0430\u0433\u0435\u043d\u0442\u0441\u0442\u0432\u043e: \u0447\u0435\u043c \u0437\u0430\u043d\u0438\u043c\u0430\u0435\u0442\u0441\u044f \u0438 \u043e\u0441\u043d\u043e\u0432\u043d\u044b\u0435 \u043c\u0435\u0442\u043e\u0434\u044b \u043f\u0440\u043e\u0434\u0432\u0438\u0436\u0435\u043d\u0438\u044f            <\/a>\n        <\/p>\n    <\/div>\n    \n<h2>\u0412\u044b\u0432\u043e\u0434<\/h2>\n<p>\u0427\u0442\u043e\u0431\u044b \u0440\u0430\u0431\u043e\u0442\u0430 \u043f\u043e \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u043e\u043c\u0443 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u043f\u0440\u0438\u043d\u0435\u0441\u043b\u0430 \u043e\u0436\u0438\u0434\u0430\u0435\u043c\u044b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u044b, \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u0443\u0439\u0442\u0435 \u043a\u043e\u043c\u043f\u043b\u0435\u043a\u0441\u043d\u044b\u0439 \u043f\u043e\u0434\u0445\u043e\u0434. \u0422\u0449\u0430\u0442\u0435\u043b\u044c\u043d\u043e \u043f\u0440\u043e\u0434\u0443\u043c\u0430\u0439\u0442\u0435 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044e \u0438 \u0441\u043e\u0431\u0435\u0440\u0438\u0442\u0435 \u043a\u043e\u043c\u0430\u043d\u0434\u0443 \u0441\u043f\u0435\u0446\u0438\u0430\u043b\u0438\u0441\u0442\u043e\u0432 \u0438\u0437 \u0440\u0430\u0437\u043d\u044b\u0445 \u0441\u0444\u0435\u0440, \u0438 \u0442\u043e\u0433\u0434\u0430 \u0443\u0441\u043f\u0435\u0445 \u0432\u0430\u043c \u043e\u0431\u0435\u0441\u043f\u0435\u0447\u0435\u043d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SEM? \u0414\u0430\u0432\u0430\u0439\u0442\u0435 \u0440\u0430\u0437\u0431\u0435\u0440\u0435\u043c\u0441\u044f! 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[&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":80033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[202,200],"tags":[],"class_list":["post-41530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","category-kontekstnaya-reklama"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"\u0427\u0442\u043e \u0442\u0430\u043a\u043e\u0435 SEM \u2714\ufe0f \u0427\u0435\u043c SEM, SMO \u0438 SEO \u0441\u0445\u043e\u0436\u0438 \u0438 \u0447\u0435\u043c \u043e\u0442\u043b\u0438\u0447\u0430\u044e\u0442\u0441\u044f \u2b50\ufe0f \u041a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u0435\u0442 \u043f\u043e\u0438\u0441\u043a\u043e\u0432\u044b\u0439 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433, 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