{"id":87316,"date":"2025-10-17T13:12:44","date_gmt":"2025-10-17T10:12:44","guid":{"rendered":"https:\/\/lanet.click\/?p=87316"},"modified":"2025-10-28T11:19:03","modified_gmt":"2025-10-28T09:19:03","slug":"analiz-posylalnoho-profiliu-konkurentiv-pokrokova-instruktsiia","status":"publish","type":"post","link":"https:\/\/lanet.click\/en\/analiz-posylalnoho-profiliu-konkurentiv-pokrokova-instruktsiia\/","title":{"rendered":"Competitor link analysis: step-by-step instructions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">For a site to rank high in search results, it is important to work not only with content and technical optimization, but also with external links. To understand which links really affect the ranking and how to improve your own strategy, it is worth finding out the link mass of the competitor&#8217;s site and assessing the quality of the donors. This data helps to assess the strengths and weaknesses of the site, plan further steps and, if necessary, <\/span><a href=\"https:\/\/lanet.click\/en\/seo\/\"><span style=\"font-weight: 400;\">order SEO promotion<\/span><\/a><span style=\"font-weight: 400;\"> from specialists at the Lanet CLICK agency.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a link profile<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A site\u2019s link profile is a collection of all external links (backlinks) that lead to your resource and their characteristics: the number, quality of donors, anchor texts and technical attributes. Anchors show search engines what topics or keywords the link points to, and donors \u2013 the sites from which the links come.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The authority and relevance of donors determine the value of the link mass. That is why building a link profile should be systematic. To form an effective strategy, first analyze the links of competitors. It helps to understand which resources link to them, what link formats they use and how they develop their profile. You should also check the number of links to the site, assess their dynamics, types (dofollow\/nofollow) and quality.<\/span><\/p>\n    <div class=\"read-block\">\n        <p>\n            Read also:            <a href=\"https:\/\/lanet.click\/en\/shcho-take-kraud-marketynh-yak-tse-pratsiuie-i-yak-yoho-pravylno-zastosovuvaty\/\" target=\"_blank\" rel=\"noopener\">\n                Crowd marketing: what is it, how it works and how to apply it correctly in practice            <\/a>\n        <\/p>\n    <\/div>\n    \n<h2><span style=\"font-weight: 400;\">Why analyze competitors&#8217; backlinks<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Through competitor research, you can identify effective methods for building link mass that will positively affect your site&#8217;s position.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Analyzing competitors&#8217; backlinks helps:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">track the strategy for building link mass;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">understand priorities in choosing donors and anchors;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">form your own strategy for building a link profile;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">find new donor sites for placing links.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Therefore, understanding the impact of link mass on site positions allows you to optimize your own SEO promotion strategy.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87194\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/eng-step-by-step-analysis-of-competitors-link-mass.webp\" alt=\"Step-by-step analysis of competitors\u2019 link mass\" width=\"1025\" height=\"576\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/eng-step-by-step-analysis-of-competitors-link-mass.webp 1025w, https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/eng-step-by-step-analysis-of-competitors-link-mass-300x169.webp 300w, https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/eng-step-by-step-analysis-of-competitors-link-mass-768x432.webp 768w\" sizes=\"(max-width: 1025px) 100vw, 1025px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Analysis algorithm<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Analysis of the link profile of a site is a multi-stage process that requires a systematic approach. Each stage is responsible for a separate area, and only comprehensive work allows you to get a complete picture. It is important to analyze the external link mass regularly, because the market situation is changing rapidly, and the correctness of the decisions made depends on this.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 1: Identify your key competitors<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First, you need to understand where to look at your competitors\u2019 websites and see who exactly you are competing with in organic search. Often, business competitors do not match your real competitors in Google\u2019s search results. Therefore, it is important to perform a manual search for key keywords and check the results using tools like Ahrefs or Serpstat.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87212\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-competitor-research.webp\" alt=\"Determining competitor sites using the Ahrefs service\" width=\"759\" height=\"440\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-competitor-research.webp 759w, https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-competitor-research-300x174.webp 300w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Next, you should assess not only the relevance to the topic, but also the scale of the business, volume, and traffic channels. It is imperative to determine the regionality of the site, because competitors in another country or region may have strategies that do not suit you. It will allow you to form a more realistic list of competitors for further analysis.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 2: Analyze trust and the number of donors<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The next step is to assess the trustworthiness of competitors, that is, the level of trust of search engines in the resource. To analyze the trust of the site, the Domain Rating (DR) from Ahrefs and Domain Authority (DA) from Moz are used.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87236\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-domain-trust-analysis.webp\" alt=\"Donor distribution table by DR\" width=\"742\" height=\"326\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-domain-trust-analysis.webp 742w, https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-domain-trust-analysis-300x132.webp 300w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">It is also important to collect data on the number of unique donors and the ratio of link types. To do it, you need to check dofollow and nofollow links and understand what balance will be natural in this niche. But how to find out the weight of a link if not all backlinks affect the ranking equally? To do it, the authority and relevance of donors are assessed. High-quality links from authoritative resources in the profile topic often have a much greater effect than dozens of secondary ones.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 3: Assess the quality of donor domains<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Domains can be classified by DR levels:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">very high (&gt;75);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">high (50-74);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">average (30-49);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">below average (15-29);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">low (0-14).<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">This distribution helps to understand the quality and strength of the competitor\u2019s link base, as well as determine which types of donors you should target. Additionally, consider Majestic metrics \u2013 Trust Flow (quality) and Citation Flow (quantity) to assess the balance between quality and quantity of links: the proportion of TF to CF should be close to 1 or exceed 0.5 (formula TF\/CF \u22650.5).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87254\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-distribution-by-dr.webp\" alt=\"Donor distribution table by DR\" width=\"789\" height=\"327\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-distribution-by-dr.webp 789w, https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-distribution-by-dr-300x124.webp 300w, https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-distribution-by-dr-768x318.webp 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In order to distinguish trust donors from drops and PBN networks, an analysis of the competitor&#8217;s backlinks is conducted. Drops are former domains that have become free due to the expiration of the registration period and are now used for artificial weight redirection. They are most often used in PBN networks as satellite sites or to directly redirect link weight to the main resource via a 301 redirect. Competitor PBNs can be identified by searching for common owners through WHOIS services, Wayback Machine, and checking reciprocal links.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The profile must be dominated by natural link mass, not spam directories or link farms. A high-quality link strategy is always based on niche-relevant donors, so analyzing the site&#8217;s niche and checking the donor&#8217;s site&#8217;s authority are key. It is definitely worth checking the site for spam, because even a high DR does not guarantee value if the resource is oversaturated with outbound links. Spam also includes donors with low DR (0-14) from irrelevant regions (particularly Asia) or prohibited topics.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Evaluate the quality of donor domains by organic traffic, age, thematic and regional relevance, as well as the keywords they rank for. It is worth focusing on sites with real traffic of 10,000 users per month and stable growth dynamics.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 4: Analyze the dynamics of the link mass<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The dynamics of the link mass show how quickly and steadily the backlink profile of competitors is growing. It is important to check the backlinks of the site not only for the number, but also for the growth rate. A sharp increase in external links in a short period may indicate a massive purchase of links, which arouses suspicion in search engines and leads to sanctions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87272\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-traffic-dynamics.webp\" alt=\"Competitor traffic dynamics\" width=\"840\" height=\"249\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-traffic-dynamics.webp 840w, https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-traffic-dynamics-300x89.webp 300w, https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-traffic-dynamics-768x228.webp 768w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">A gradual and stable increase in links to the site from month to month is considered optimal. Such dynamics are perceived as natural and help form a healthy link profile without risks.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">When analyzing the purchase of links of a competitor, it is worth assessing how long it has been building links, when there were peak periods of activity and what average growth it had each month. It allows you to see the real growth strategy and determine how many links a site needs to build per month to gradually catch up with competitors without sharp jumps in statistics.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 5: Analyze the anchor list<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An anchor list is a set of texts that external links use to link to a website. They show search engines what queries a page is associated with. Analyzing incoming links to a website allows you to see which pages receive the most traffic through different types of anchors and how this affects the overall link profile.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To build an effective strategy, it is important to check your competitors\u2019 link anchors and determine which types they use most often. The main types of anchors are:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">commercial anchors \u2013 contain keywords with purchase intent (\u00abbuy shoes\u00bb, \u00aborder pizza delivery\u00bb);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">branded \u2013 the name of a company or product (Rozetka, Nike, etc.);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">URL anchors \u2013 in the form of a page address (for example, site.com);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">anchorless \u2013 neutral calls to action like \u00abhere\u00bb, \u00abfollow the link\u00bb, \u00abon the website\u00bb;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mixed \u2013 a combination of a commercial anchor with a brand (\u00abbuy sneakers at the Victoria store\u00bb).<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87290\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-anchor-list.webp\" alt=\"Anchor list of a competitor\u2019s page\" width=\"782\" height=\"268\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-anchor-list.webp 782w, https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-anchor-list-300x103.webp 300w, https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-anchor-list-768x263.webp 768w\" sizes=\"(max-width: 782px) 100vw, 782px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The optimal ratio of anchor and anchorless links depends on the topic and region of promotion, but the general guidelines are as follows: commercial anchors \u2013 5-30%, mixed \u2013 5-10%, anchorless \u2013 10-20%, and the rest falls on the brand and URL.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 6: Identify the pages that receive the most links<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Analysis of your competitor\u2019s external links shows you which pages receive the most backlinks. These are usually the pages that generate the most conversions or are strategically important for promotion: product categories, landing pages, or informational articles. Understanding these priorities helps you determine which sections of your site should be linked to increase their visibility in search and increase the overall authority of the resource.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Step 7: Analyze competitors\u2019 mentions in LLM<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Mentions in generative search engines (LLM) are becoming an increasingly important visibility factor in modern <\/span><a href=\"https:\/\/lanet.click\/en\/seo\/promotion-online-store\/\"><span style=\"font-weight: 400;\">SEO promotion of an online store<\/span><\/a><span style=\"font-weight: 400;\">, corporate website or any other web resource. Competent <\/span><a href=\"https:\/\/lanet.click\/en\/seo\/ai-geo\/\"><span style=\"font-weight: 400;\">GEO promotion<\/span><\/a><span style=\"font-weight: 400;\"> helps to optimize text for generative search and strengthen the brand\u2019s presence in AI-answers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To analyze competitors\u2019 mentions in AI-answers, you can use the Ahrefs Brand Radar tool. It will help you track how often a brand is mentioned in LLM, such as ChatGPT or Perplexity, in what context and for what queries.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-87308\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-brand-radar.webp\" alt=\"Tracking brand mentions in the Ahrefs Brand Radar service\" width=\"878\" height=\"355\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-brand-radar.webp 878w, https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-brand-radar-300x121.webp 300w, https:\/\/lanet.click\/wp-content\/uploads\/2025\/10\/en-brand-radar-768x311.webp 768w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">Comparing the link profile to your own site<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">After conducting the analysis, it is important to compare the results with your own resource data. It will help to identify gaps in your link strategy, understand which types of donors or pages are undervalued, and identify potential growth points.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Use link-building strategies, focusing on the strengths of your competitors, but taking into account your own topics and goals. To do it, you should use data from Google Search Console \u2013 it will show which pages already have external links and which need to be strengthened. The table below will help you clearly compare the main indicators and determine the areas of further work.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Competitor comparison table<\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td rowspan=\"2\"><strong>\u2116<\/strong><\/td>\n<td rowspan=\"2\"><strong>Site name<\/strong><\/td>\n<td rowspan=\"2\"><strong>DR Ahrefs<\/strong><\/td>\n<td rowspan=\"2\"><strong>MOZ DA<\/strong><\/td>\n<td rowspan=\"2\"><strong>Number of donors<\/strong><\/td>\n<td rowspan=\"2\"><strong>Dofollow donors<\/strong><\/td>\n<td colspan=\"5\"><strong>DR donor domains<\/strong><\/td>\n<td colspan=\"5\"><strong>Donor Domain Anchors<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>&gt; 75<\/strong><\/td>\n<td><strong>50-74<\/strong><\/td>\n<td><strong>30-49<\/strong><\/td>\n<td><strong>15-29<\/strong><\/td>\n<td><strong>0-14<\/strong><\/td>\n<td><strong>Anchors<\/strong><\/td>\n<td><strong>Mixed<\/strong><\/td>\n<td><strong>URL Anchors<\/strong><\/td>\n<td><strong>Branded<\/strong><\/td>\n<td><strong>Anchorless<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>1<\/strong><\/td>\n<td><strong>Competitor 1<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">51<\/span><\/td>\n<td><span style=\"font-weight: 400;\">43<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1085<\/span><\/td>\n<td><span style=\"font-weight: 400;\">70%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">19%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">28%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">33%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">48%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12%<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>2<\/strong><\/td>\n<td><strong>Competitor 2<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">74<\/span><\/td>\n<td><span style=\"font-weight: 400;\">42<\/span><\/td>\n<td><span style=\"font-weight: 400;\">1507<\/span><\/td>\n<td><span style=\"font-weight: 400;\">74%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">21%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">15%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">34%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">27%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">12%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">46%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">8%<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>3<\/strong><\/td>\n<td><strong>Competitor 3<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">50<\/span><\/td>\n<td><span style=\"font-weight: 400;\">37<\/span><\/td>\n<td><span style=\"font-weight: 400;\">761<\/span><\/td>\n<td><span style=\"font-weight: 400;\">64%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">23%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">31%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">13%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">11%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">29%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30%<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>4<\/strong><\/td>\n<td><strong>Competitor 4<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">68<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30<\/span><\/td>\n<td><span style=\"font-weight: 400;\">526<\/span><\/td>\n<td><span style=\"font-weight: 400;\">83%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">3%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">21%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">21%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">45%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">35%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">9%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">26%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">23%<\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>5<\/strong><\/td>\n<td><strong>Competitor 5<\/strong><\/td>\n<td><span style=\"font-weight: 400;\">35<\/span><\/td>\n<td><span style=\"font-weight: 400;\">37<\/span><\/td>\n<td><span style=\"font-weight: 400;\">403<\/span><\/td>\n<td><span style=\"font-weight: 400;\">67%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">33%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">37%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">11%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">14%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">11%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">5%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">24%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">41%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">19%<\/span><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\"><strong>Average value<\/strong><\/td>\n<td><strong>56<\/strong><\/td>\n<td><strong>38<\/strong><\/td>\n<td><strong>856<\/strong><\/td>\n<td><strong>72%<\/strong><\/td>\n<td><strong>4%<\/strong><\/td>\n<td><strong>23%<\/strong><\/td>\n<td><strong>29%<\/strong><\/td>\n<td><strong>13%<\/strong><\/td>\n<td><strong>31%<\/strong><\/td>\n<td><strong>23%<\/strong><\/td>\n<td><strong>7%<\/strong><\/td>\n<td><strong>14%<\/strong><\/td>\n<td><strong>38%<\/strong><\/td>\n<td><strong>18%<\/strong><\/td>\n<\/tr>\n<tr>\n<td><strong>6<\/strong><\/td>\n<td><strong>Own website<\/strong><\/td>\n<td><strong>39<\/strong><\/td>\n<td><strong>27<\/strong><\/td>\n<td><strong>512<\/strong><\/td>\n<td><strong>54%<\/strong><\/td>\n<td><strong>2%<\/strong><\/td>\n<td><strong>25%<\/strong><\/td>\n<td><strong>27%<\/strong><\/td>\n<td><strong>12%<\/strong><\/td>\n<td><strong>35%<\/strong><\/td>\n<td><strong>44%<\/strong><\/td>\n<td><strong>2%<\/strong><\/td>\n<td><strong>18%<\/strong><\/td>\n<td><strong>9%<\/strong><\/td>\n<td><strong>27%<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span style=\"font-weight: 400;\">Where to look for donors for links<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Based on the analysis of the competitor profile, you can find almost all types of sources necessary for your own strategy: directories, media, blogs, forums and crowd-links. That is why it is so important to choose donors for links, taking into account their authority, topic and real audience activity. Some of these sites can be found on specialized exchanges, with others \u2013 to agree on direct placement, and some will remain inaccessible due to partner or closed agreements of competitors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You should not completely copy their strategy, because this may look unnatural for search engines and not take into account the specifics of your business. It is better to increase the mass of links to the site, focusing on the quality of donors and the naturalness of the dynamics, taking into account the features of your site.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For the strategy to remain relevant, regular monitoring of backlinks from competitors and your own site is necessary. It will allow you to update the donor base and respond to changes promptly. Indexing of backlinks is no less important, because without it, the site will not get into Google. To do it, the owner of the donor domain must add a new page to the index via Google Search Console.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Mistakes when analyzing a link profile<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even with access to modern tools, when auditing the link mass of competitors, businesses often make mistakes that reduce the accuracy of conclusions and the effectiveness of further strategy, including:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Blind copying.<\/strong> Completely reproducing a competitor&#8217;s strategy without taking into account your own niche and resources can lead to sanctions or ineffective spending.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ignoring quality.<\/strong> Focusing only on the number of backlinks without assessing the quality of links and checking link donors often creates a \u00abgarbage\u00bb profile that is not beneficial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Excessive concentration on quantity.<\/strong> Many links do not always mean success. Thematic and natural dynamics are important.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Incorrect interpretation of data.<\/strong> Without understanding DR, UR or anchor distribution metrics, it is difficult to adequately assess the profile and understand how to check external links to the site correctly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Lack of plan and consistency.<\/strong> Analysis without a system leads to chaotic actions when data is not updated and decisions are made blindly.<\/span><\/li>\n<\/ol>\n    <div class=\"read-block\">\n        <p>\n            Read also:            <a href=\"https:\/\/lanet.click\/en\/check-website-traffic\/\" target=\"_blank\" rel=\"noopener\">\n                How to find out the site traffic            <\/a>\n        <\/p>\n    <\/div>\n    \n<h2><span style=\"font-weight: 400;\">Conclusions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Analysis of the link mass of competitors is not a one-time action, but a continuous process that helps to remain among the leaders of search results. It forms a solid foundation for <\/span><a href=\"https:\/\/lanet.click\/en\/zovnishnya-optimizaciya-saitiv\/\"><span style=\"font-weight: 400;\">external optimization of the site<\/span><\/a><span style=\"font-weight: 400;\">. Understanding how to analyze the link profile of competitors allows you to find the strengths of their strategy, identify gaps in your own profile and adapt link mass growth strategies to the real needs of your own business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Based on the analysis, you can determine the level of trust of competitors, which you should strive for, and compare it with your site. It allows you to better assess your own authority, determine priority pages for building link mass and adjust the distribution of anchors.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Combining this approach with other methods of internal and external optimization is a key element of <\/span><a href=\"https:\/\/lanet.click\/en\/kompleksni-rishennya\/\"><span style=\"font-weight: 400;\">comprehensive SEO promotion<\/span><\/a><span style=\"font-weight: 400;\">. It provides synergy between work with content, technical optimization and external signals, allowing not only to maintain the position of the site, but also to systematically increase its authority in search.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For a site to rank high in search results, it is important to work not only with content and technical [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":87526,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[234],"tags":[],"class_list":["post-87316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/87316"}],"collection":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/comments?post=87316"}],"version-history":[{"count":0,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/87316\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media\/87526"}],"wp:attachment":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media?parent=87316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/categories?post=87316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/tags?post=87316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}