{"id":77281,"date":"2024-08-29T15:21:33","date_gmt":"2024-08-29T12:21:33","guid":{"rendered":"https:\/\/lanet.click\/seo-optimizaciya-dlya-filtriv-tovariv-yak-uniknuti-problem-z-indeksaciyeyu-ta-dublyuvannyam\/"},"modified":"2025-10-03T17:19:44","modified_gmt":"2025-10-03T14:19:44","slug":"seo-optimizaciya-dlya-filtriv-tovariv-yak-uniknuti-problem-z-indeksaciyeyu-ta-dublyuvannyam","status":"publish","type":"post","link":"https:\/\/lanet.click\/en\/seo-optimizaciya-dlya-filtriv-tovariv-yak-uniknuti-problem-z-indeksaciyeyu-ta-dublyuvannyam\/","title":{"rendered":"SEO for product filters: how to avoid problems with indexing and duplication"},"content":{"rendered":"

Optimization of filter pages affects the promotion of an online store. Category sections are created for high-frequency queries, and static subsections of online filters are created for medium- and low-frequency queries. How to avoid problems with indexing and duplication during search engine optimization, you will read in the material.\u00a0<\/span><\/p>\n

SEO for product filters: how to do it right<\/h2>\n

Optimization of an online store<\/a> created on any of the popular CMS includes setting up filters using a special module. However, before using it, it is important to remember that almost everything must be adapted to specific SEO requirements. Optimization for product filters takes into account the results of the audit of competitors’ websites, the development of the semantic core, etc.\u00a0<\/span><\/p>\n

What kind of filtering systems are there<\/h3>\n

One of the ways to organize filters in the online store is the AJAX system. It provides that when you select the desired parameters, the filter is applied without reloading the page. In some cases, the # symbol is added to the main URL of the page, but it does not change the page itself. Such pages are not indexed and do not attract additional organic traffic. It is the optimal solution if the promotion of sites with a small online catalog is carried out. It is not suitable for the optimization and development of landing pages.\u00a0<\/span><\/p>\n

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The second method is the presence of a GET parameter in the URL. With its help, additional pages are formed with the addition of a parameter that begins with the symbol \u201c?\u201d. This method is more convenient compared to the first one. However, some problems may occur, such as duplicate content and garbage pages appearing in the index.<\/span><\/p>\n

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Another method is static URLs. They are a filtering method where each combination of filters creates a unique, fixed URL. It is an optimal approach that facilitates the indexing of pages by search engines, which helps to improve the promotion of the site on the Internet. The disadvantages of the method are cost and the need for careful consideration of all related nuances for proper implementation.<\/span><\/p>\n

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How to organize a filtering system for an online store<\/h2>\n

The best option is to organize user-friendly (clean) URLs already at the site development stage. The following tasks should be solved for filter pages:<\/span><\/p>\n

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