{"id":61115,"date":"2024-02-01T16:18:34","date_gmt":"2024-02-01T14:18:34","guid":{"rendered":"https:\/\/lanet.click\/yak-prosuvaty-sajt-medychnoyi-tematyky-v-2024-roczi\/"},"modified":"2025-09-19T17:55:40","modified_gmt":"2025-09-19T14:55:40","slug":"yak-prosuvaty-sajt-medychnoyi-tematyky-v-2024-roczi","status":"publish","type":"post","link":"https:\/\/lanet.click\/en\/yak-prosuvaty-sajt-medychnoyi-tematyky-v-2024-roczi\/","title":{"rendered":"How to promote a medical site in 2024"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Promotion for the site of medical services is associated with additional difficulties due to the nuances inherent in this niche. We tell you the key information you need to know for successful promotion.<\/span><\/p>\n<h2>Peculiarities of medical site promotion<\/h2>\n<p><span style=\"font-weight: 400;\">The medical field is very competitive, and there are also advertising restrictions, as some drugs and operations are prohibited from being advertised. In addition, users are very careful when buying medicines and ordering medical services, and search engines have very high requirements for the quality of content. At the same time, local promotion (promoting Google Maps) and transparent communication are effective.<\/span><\/p>\n<h3>What are E-E-A-T, SQEG, and YMYL, and what impact do they have on promoting a medical site<\/h3>\n<p><span style=\"font-weight: 400;\">There are three Google approaches to evaluating medical content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">E-E-A-T \u2013 experience, expertise, authority, reliability.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-85227 aligncenter\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2024\/02\/how-to-promote-a-medical-site-in-2024-1024x582.webp\" alt=\"\" width=\"1024\" height=\"582\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2024\/02\/how-to-promote-a-medical-site-in-2024-1024x582.webp 1024w, https:\/\/lanet.click\/wp-content\/uploads\/2024\/02\/how-to-promote-a-medical-site-in-2024-300x171.webp 300w, https:\/\/lanet.click\/wp-content\/uploads\/2024\/02\/how-to-promote-a-medical-site-in-2024-768x437.webp 768w, https:\/\/lanet.click\/wp-content\/uploads\/2024\/02\/how-to-promote-a-medical-site-in-2024-1536x873.webp 1536w, https:\/\/lanet.click\/wp-content\/uploads\/2024\/02\/how-to-promote-a-medical-site-in-2024.webp 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Key requirements:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">publication on the site of expert content created by specialized specialists with appropriate education and experience;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">external optimization with the help of publications on authoritative websites;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">using only true and accurate information on the site.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">SQEG (Speech Quality Expert Group) is a concept and set of recommendations for content evaluation, developed for search engine specialists, which should also be considered by SEO specialists.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">YMYL (Your Money or Your Life) is the concept of &#8220;wallet or life&#8221; which means high requirements for medical content.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Key requirements:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">high-quality, expert, and carefully checked content that will not harm the health or financial situation of users;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a sufficient amount of high-quality and useful information on the page and on the site in general;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">positive reputation of the resource;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">lack of advertising of dubious drugs or advice from non-authoritative specialists.<\/span><\/li>\n<\/ul>\n<h3>Types of medical sites<\/h3>\n<p><span style=\"font-weight: 400;\">These can be sites for:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pharmacies and dental clinics;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">diagnostic clinics and laboratories;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">medical centers of any type;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cosmetology centers and offices;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">manufacturers of medicines, medical equipment, and materials;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">doctors directly.<\/span><\/li>\n<\/ul>\n    <div class=\"read-block\">\n        <p>\n            Read also:            <a href=\"https:\/\/lanet.click\/en\/eat-seo\/\" target=\"_blank\" rel=\"noopener\">\n                What is E-A-T and how to conduct an E-A-T audit            <\/a>\n        <\/p>\n    <\/div>\n    \n<h2>The optimal strategy for promoting a medical website<\/h2>\n<p><span style=\"font-weight: 400;\">We tell you how medical sites are promoted in Lanet CLICK.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/lanet.click\/en\/seo\/seo-audit\/\"><strong>Technical audit of the site<\/strong><\/a><strong>.<\/strong> We determine the current state of the resource, identify errors, and find weak points on the site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Creating a technical task to fix bugs.<\/strong> It can be the removal of duplicate pages, &#8220;broken&#8221; links, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Collection and clustering of the semantic core.<\/strong> We collect and systematize relevant key queries according to the structure of the site.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Development of an individual website promotion strategy.<\/strong> Based on the results of the audit and taking into account the specifics of the business, we draw up an SEO strategy for promoting the website, which we then adjust depending on the circumstances.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Analysis of competitors.<\/strong> We determine the most successful solutions for promotion and learn from other people&#8217;s mistakes.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Internal site optimization.<\/strong> We write and publish expert texts on the site according to the previously formed specification, optimize existing content, and create meta tags.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Increasing the mass of links (link building).<\/strong> We write and publish materials on third-party authoritative resources with relevant topics to meet the parameters of E-E-A-T.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Reporting on work done.<\/strong> We regularly report on the completed works, the effects obtained from them, further plans, and expected results.<\/span><\/li>\n<\/ul>\n    <div class=\"read-block\">\n        <p>\n            Read also:            <a href=\"https:\/\/lanet.click\/en\/prosuvannia-budivelnoi-kompanii\/\" target=\"_blank\" rel=\"noopener\">\n                Promotion of the construction company            <\/a>\n        <\/p>\n    <\/div>\n    \n<h2>Conclusion<\/h2>\n<p><span style=\"font-weight: 400;\">Medicine is one of the most difficult niches for promotion, which has increased demands from both search engines and users. Therefore, for SEO promotion of the site of a clinic, medical center, or pharmacy and setting up contextual Google advertising, you should contact only reliable and experienced specialists.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We have extensive experience in the medical niche. Leave a request on the website or call the manager to get an individual consultation!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promotion for the site of medical services is associated with additional difficulties due to the nuances inherent in this niche. [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":61295,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[226,234],"tags":[251],"class_list":["post-61115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing","category-seo","tag-seo-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/61115"}],"collection":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/comments?post=61115"}],"version-history":[{"count":0,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/61115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media\/61295"}],"wp:attachment":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media?parent=61115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/categories?post=61115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/tags?post=61115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}