{"id":54499,"date":"2021-07-28T10:46:53","date_gmt":"2021-07-28T07:46:53","guid":{"rendered":"https:\/\/lanet.click\/digital-agency-2\/"},"modified":"2025-10-09T14:19:48","modified_gmt":"2025-10-09T11:19:48","slug":"digital-agency","status":"publish","type":"post","link":"https:\/\/lanet.click\/en\/digital-agency\/","title":{"rendered":"What is a digital agency: what does it do, and what are the main promotion methods"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There is often confusion between digital agencies, website development companies, web studios, and internet marketing agencies. They have many similarities, and some services may be provided by different agencies. For this reason, customers with their inquiries do not always get to the company they need and do not get the necessary results. In this material, you will learn what types of agencies there are and why you should go to a digital agency for the issue of multilateral promotion of a company or service.<\/span><\/p>\n<h2>Internet marketing: types of companies<\/h2>\n<p><span style=\"font-weight: 400;\">Let&#8217;s consider how the above companies differ:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><strong>An Internet marketing agency.<\/strong> It offers its customers the opportunity to use its services of creating various types of advertisements on the Internet. The client can request contextual and banner advertising, email marketing, social media brand development, and search engine promotion. Specialists in Internet marketing can create advertising content, target, and analyze the results to improve campaigns. These services are often provided separately and together.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>A web development company.<\/strong> It is engaged in the creation of sites of various types. Development of business cards, portals, sites for employees of one company (corporate), online stores, and more can be ordered from a website creation agency. The client often receives, in addition to the developed site, web design services, adaptive HTML page layout, optimal usability indicators, and content on the pages.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Web studio.<\/strong> Employees of such companies can not only create websites but also implement larger projects \u2013 develop mobile versions and applications for various operating systems, create online banking systems, and create interfaces for various devices.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_2.svg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_2.svg\" alt=\"\" width=\"906\" height=\"510\" \/><\/a><\/p>\n<h2>What is a digital agency<\/h2>\n<p><span style=\"font-weight: 400;\">In turn, a digital agency is a company that comprehensively provides the aforementioned services. They are usually expanded by website promotion studios and <a href=\"https:\/\/lanet.click\/en\/kompleksni-rishennya\/\">comprehensive internet marketing<\/a> companies. Digital agencies are the largest players in the online business development market.<\/span><span style=\"font-weight: 400;\">So, what does a digital agency do? The list of his proposals includes:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Website creation.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">HTML-composition, filling the site with information, web design.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Formation of a corporate style.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">SEO optimization.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Advertising on the Internet of various types.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promotion in social networks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creation and launch of viral content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Promotion using traditional media (advertising on television, radio).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Email marketing.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_3.svg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10768\" role=\"img\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_3.svg\" alt=\"\" width=\"905\" height=\"509\" \/><\/a><\/p>\n<h2>The main methods of promotion in a digital agency<\/h2>\n<p><span style=\"font-weight: 400;\">Popular promotion methods practiced by digital agencies include:<\/span><\/p>\n<h3><a href=\"https:\/\/lanet.click\/en\/serm-dlya-meditsinskikh-klinik\/\">SERM<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">It is a set of tools aimed at reputation management. The main task of SERM specialists is to build a positive reputation on the Internet. To do this, they monitor all mentions of the brand (in the case of negative reviews, they promptly respond to them), post positive reviews on external resources, determine the most effective methods of promotion and use them.<\/span><\/p>\n<h3>SEO<\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/lanet.click\/en\/seo\/\">Search optimization<\/a> aims to raise the site to the first position in Google. For this, SEO specialists conduct a site analysis, study the advantages and disadvantages of competitors, form a target audience, create a core of relevant queries in the search engine, improve the structure, and optimize the content. All these tools increase the position of the website among other results in search results.<\/span><\/p>\n<h3>SMM<\/h3>\n<p><span style=\"font-weight: 400;\">A set of tools can promote companies, brands or events on popular social networks (Facebook, Instagram, TikTok). SMM managers prepare and publish content, create content plans, study results, determine best practices for promotion, and more.<\/span><\/p>\n<h3>Email marketing<\/h3>\n<p><span style=\"font-weight: 400;\">The distribution of letters to users by email will help promote the brand, increase sales, and build trust in the brand. Letters lead the target audience through an effective sales funnel, inform potential and regular customers about promotions or new products, and stimulate interest in the product.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_4.svg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10764\" role=\"img\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_4.svg\" alt=\"\" width=\"900\" height=\"507\" \/><\/a><\/p>\n<h2>Marketing agency &amp; digital: differences<\/h2>\n<p><span style=\"font-weight: 400;\">A marketing agency can meet the basic needs of customers. It is about the development of advertising campaigns and branding, the implementation of design solutions, and the formation of advertising communications. Some marketing companies can create websites, but in most cases, they outsource such issues.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The digital agency deals with all issues related to online advertising. The digital agency has many departments that specialize in different areas and can perform various tasks simultaneously \u2013 creation and promotion of sites and contextual and <a href=\"https:\/\/lanet.click\/en\/kontekstna-reklama\/mediina-reklama\/\">banner advertising<\/a>. Therefore, if you need a complex solution on the network, you should immediately contact digital agency specialists.<\/span><\/p>\n    <div class=\"read-block\">\n        <p>\n            Read also:            <a href=\"https:\/\/lanet.click\/en\/privatnij-specialist-z-prosuvannya-sajtiv-vs-poslugi-profesijnoyi-agenciyi\/\" target=\"_blank\" rel=\"noopener\">\n                Private website promotion specialist vs professional agency services: what to choose for your business            <\/a>\n        <\/p>\n    <\/div>\n    \n<p><a href=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_5.svg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10760\" role=\"img\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_5.svg\" alt=\"\" width=\"915\" height=\"515\" \/><\/a><\/p>\n<h2>Conclusions<\/h2>\n<p><span style=\"font-weight: 400;\">For successful promotion using various methods on the Internet, you should contact a digital agency with a full cycle. You can order one or more services or the entire promotion complex.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is often confusion between digital agencies, website development companies, web studios, and internet marketing agencies. They have many similarities, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":35362,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[226],"tags":[],"class_list":["post-54499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/54499"}],"collection":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/comments?post=54499"}],"version-history":[{"count":0,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/54499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media\/35362"}],"wp:attachment":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media?parent=54499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/categories?post=54499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/tags?post=54499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}