{"id":54499,"date":"2021-07-28T10:46:53","date_gmt":"2021-07-28T07:46:53","guid":{"rendered":"https:\/\/lanet.click\/digital-agency-2\/"},"modified":"2026-06-30T10:57:34","modified_gmt":"2026-06-30T07:57:34","slug":"digital-agency","status":"publish","type":"post","link":"https:\/\/lanet.click\/en\/digital-agency\/","title":{"rendered":"Types of companies in internet marketing: how a digital agency, a marketing agency, a web studio, and a website development agency differ"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There is often confusion between digital agencies, website development companies, web studios, and internet marketing agencies. They have many similarities, and some services may be provided by different agencies. For this reason, customers with their inquiries do not always get to the company they need and do not get the necessary results. In this article, you will learn about the different types of agencies, how they differ, and how to choose the right collaboration model based on your business goals.<\/span><\/p>\n<h2>Internet marketing: types of companies<\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s consider how the above types of companies differ:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>An Internet marketing agency.<\/strong> It offers its customers the opportunity to use its services of creating various types of advertisements on the Internet. The client can order contextual advertising, email marketing, social media brand development, and search engine promotion. Specialists in Internet marketing can create advertising content, target, and analyze the results to improve campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>A web development company.<\/strong> It is engaged in the creation of sites of various types. The client often receives, in addition to the developed site, web design services, adaptive HTML page layout, optimal usability indicators, and content on the pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Web studio.<\/strong> Employees of such companies can not only create websites but also implement larger projects \u2013 develop mobile versions and applications for various operating systems, and create interfaces for various devices.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Digital agency.<\/strong> A company that comprehensively provides the aforementioned services. It is usually expanded by website promotion studios and <\/span><a href=\"https:\/\/lanet.click\/en\/kompleksni-rishennya\/\"><span style=\"font-weight: 400;\">comprehensive promotion<\/span><\/a><span style=\"font-weight: 400;\"> companies.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_2.svg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_2.svg\" alt=\"\" width=\"906\" height=\"510\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Digital agencies are the largest players in the online business development market. Their list of offers includes:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website creation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">HTML-composition and web design.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formation of a corporate style.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO optimization.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising on the Internet.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotion in social networks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation and launch of viral content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotion using traditional media (advertising on television, radio).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing.<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_3.svg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10768\" role=\"img\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_3.svg\" alt=\"\" width=\"905\" height=\"509\" \/><\/a><\/p>\n<h2>The main methods of promotion in digital marketing<\/h2>\n<p><span style=\"font-weight: 400;\">Popular promotion methods include:<\/span><\/p>\n<h3><a href=\"https:\/\/lanet.click\/en\/serm-dlya-meditsinskikh-klinik\/\">SERM<\/a><\/h3>\n<p><span style=\"font-weight: 400;\">It is a set of tools aimed at reputation management. The main task of SERM specialists is to build a positive reputation on the Internet. To do this, they monitor all mentions of the brand (in the case of negative reviews, they promptly respond to them), post positive reviews on external resources, determine the most effective methods of promotion and use them.\u00a0<\/span><\/p>\n<h3>SEO<\/h3>\n<p><a href=\"https:\/\/lanet.click\/en\/seo\/\"><span style=\"font-weight: 400;\">Search optimization<\/span><\/a><span style=\"font-weight: 400;\"> aims to raise the site to the first position in Google. For this, SEO specialists conduct a site analysis, study the advantages and disadvantages of competitors, form a target audience, create a core of relevant queries in the search engine, improve the structure, and optimize the content. All these tools increase the position of the website among other results in search results.<\/span><\/p>\n<h3>SMM<\/h3>\n<p><span style=\"font-weight: 400;\">A set of tools can promote companies, brands or events on popular social networks. SMM managers prepare and publish content, create content plans, study results, determine best practices for promotion, and more.<\/span><\/p>\n<h3>Email marketing<\/h3>\n<p><span style=\"font-weight: 400;\">The distribution of letters to users by email will help promote the brand, increase sales, and build trust in the brand. Letters lead the target audience through an effective sales funnel, inform potential and regular customers about promotions or new products, and stimulate interest in the product.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_4.svg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10764\" role=\"img\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_4.svg\" alt=\"\" width=\"900\" height=\"507\" \/><\/a><\/p>\n<h2>Marketing agency &amp; digital: differences<\/h2>\n<p><span style=\"font-weight: 400;\">A marketing agency can meet the basic needs of customers. It is about the development of advertising campaigns and branding, the implementation of design solutions, and the formation of advertising communications. Some marketing companies can create websites, but in most cases, they outsource such issues.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A digital team handles all aspects of online advertising. Its specialists can perform various tasks simultaneously \u2013 creation and promotion of sites and contextual and <\/span><a href=\"https:\/\/lanet.click\/en\/kontekstna-reklama\/mediina-reklama\/\"><span style=\"font-weight: 400;\">banner advertising<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n    <div class=\"read-block\">\n        <p>\n            Read also:            <a href=\"https:\/\/lanet.click\/en\/privatnij-specialist-z-prosuvannya-sajtiv-vs-poslugi-profesijnoyi-agenciyi\/\" target=\"_blank\" rel=\"noopener\">\n                Private website promotion specialist vs professional agency services: what to choose for your business            <\/a>\n        <\/p>\n    <\/div>\n    \n<p><a href=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_5.svg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10760\" role=\"img\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2021\/07\/digital-agentstvo_5.svg\" alt=\"\" width=\"915\" height=\"515\" \/><\/a><\/p>\n<h2>Conclusions<\/h2>\n<p><span style=\"font-weight: 400;\">The choice of contractor depends on the business goals, budget, and the required range of services. For successful online promotion, businesses often choose a full-service <\/span><a href=\"https:\/\/lanet.click\/en\/\"><span style=\"font-weight: 400;\">digital agency<\/span><\/a><span style=\"font-weight: 400;\">. You can order one or more services or the entire promotion complex.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is often confusion between digital agencies, website development companies, web studios, and internet marketing agencies. They have many similarities, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":102653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[226],"tags":[],"class_list":["post-54499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"What are the differences between a web studio, a marketing company, and a digital agency? 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