{"id":53851,"date":"2019-10-22T12:38:37","date_gmt":"2019-10-22T09:38:37","guid":{"rendered":"https:\/\/lanet.click\/?p=53851"},"modified":"2025-12-17T15:42:10","modified_gmt":"2025-12-17T13:42:10","slug":"stvorennia-internet-mahazynu","status":"publish","type":"post","link":"https:\/\/lanet.click\/en\/stvorennia-internet-mahazynu\/","title":{"rendered":"Creating an online store: how to open an online store by yourself"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Creating an online store is quite simple. It is more difficult to make a profit from it. This article is not only about which platforms, software and tools you should use when starting your own business, it covers all the steps you should follow to open a successful online store from scratch in Ukraine.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We suggest you familiarize yourself with 7 main points that you need to consider to start selling online<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>1. Choose the right products to sell<\/h3>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You need to find your niche, that is, to select a range of products that are not sold by every retailer, but for which there is sufficient demand to support the business. The product must differ from those already presented on the market, and be unique and competitive.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage in the sale of those things which you understand. Do you know where it is better to order shoes, what they should be? Perfectly! Sell \u200b\u200bshoes. If you are an expert in something, you will quickly understand the consumer&#8217;s needs and be able to satisfy them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take into account the seasonal demand for raw materials + the rate of returns that affect profits.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose things that require repeated purchase (cosmetics, household chemicals, clothes).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Focus on niches in which there are offers from several suppliers so that you do not depend on one person as a result.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Determine what markup you can make on the product.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do not rush to hire a team of employees. If possible, start doing everything yourself: buy, place an order, add a description. If you can&#8217;t handle it yourself, hire additional staff or ask relatives for help.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Finding a niche usually involves a little keyword research, so we recommend:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Apply special keyword research tools.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do a Google search to see what competition there is in the market.\u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">For example, it m<\/span><span style=\"font-weight: 400;\">ay turn out that the search query \u00abbuy guitar\u00bb has 150,000 queries per month, while the search query \u00abbuy ukulele\u00bb has only 800.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you find that there are already tons of extremely popular online stores selling \u00abyour\u00bb product, it may be time to consider selling something else.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78589 aligncenter\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2019\/10\/r\u0098r\u0455s\u201ar\u00b5s\u0452r\u0455r\u00b5s\u201a-r\u0458r\u00b0rir\u00b0r\u00b7r\u0451r\u0455_01.webp\" alt=\"\" width=\"1161\" height=\"653\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2019\/10\/r\u0098r\u0455s\u201ar\u00b5s\u0452r\u0455r\u00b5s\u201a-r\u0458r\u00b0rir\u00b0r\u00b7r\u0451r\u0455_01.webp 1920w, https:\/\/lanet.click\/wp-content\/uploads\/2019\/10\/r\u0098r\u0455s\u201ar\u00b5s\u0452r\u0455r\u00b5s\u201a-r\u0458r\u00b0rir\u00b0r\u00b7r\u0451r\u0455_01-300x169.webp 300w, https:\/\/lanet.click\/wp-content\/uploads\/2019\/10\/r\u0098r\u0455s\u201ar\u00b5s\u0452r\u0455r\u00b5s\u201a-r\u0458r\u00b0rir\u00b0r\u00b7r\u0451r\u0455_01-1024x576.webp 1024w, https:\/\/lanet.click\/wp-content\/uploads\/2019\/10\/r\u0098r\u0455s\u201ar\u00b5s\u0452r\u0455r\u00b5s\u201a-r\u0458r\u00b0rir\u00b0r\u00b7r\u0451r\u0455_01-768x432.webp 768w, https:\/\/lanet.click\/wp-content\/uploads\/2019\/10\/r\u0098r\u0455s\u201ar\u00b5s\u0452r\u0455r\u00b5s\u201a-r\u0458r\u00b0rir\u00b0r\u00b7r\u0451r\u0455_01-1536x864.webp 1536w\" sizes=\"(max-width: 1161px) 100vw, 1161px\" \/><\/p>\n<h3>2. Determine where to get raw materials<\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to this choice, you have two main options:\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buy from the supplier, then resell.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Direct delivery (dropshipping).<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>The first option is to buy from a contractor you know when you individually can assess the quality of the delivery, and make sure that the products are manufactured in compliance with the standards. If you make your products, you are effectively a supplier.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The second option is dropshipping. This is a method according to which you do not store what you sell, but receive the order, send it to the supplier, and he delivers the product to the customer (your online store is effectively an intermediary).<\/span><\/p>\n<h3>3. Consider creating your online store<\/h3>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve identified your exclusive niche and market, and know where you&#8217;ll be restocking from, you need to think about working on opening an online store. You can either start work on your project yourself or turn to an agency or freelancer.<\/span><span style=\"font-weight: 400;\">The first option is not suitable if you have little time or are bad with computers. In this case, it is recommended to hire a professional. You should be given access to a content management system (CMS) that allows you to easily edit the site and add\/delete data. This means that once you&#8217;ve created your store, you don&#8217;t have to pay a webmaster or developer to do it every time you need it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are familiar with computers, you can get started in minutes and without any special skills. To start an online store, you need:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The idea of a domain name (this will be the name of the online store).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Web hosting account (where the site \u00ablives\u00bb on the Internet).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Attention + time from 30 minutes (yes, you can set up your market quite quickly on a special platform, for example \u2014\u00a0 WordPress).<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tips for choosing a domain name:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Enter the correct country code.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be unique (play with words, stand out), but don&#8217;t overdo it (otherwise you risk losing people who are looking for you online).<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add a popular keyword to the domain. This will help you climb the search engine rankings, get more traffic and, as a result, more sales. For example, if you sell shoes, enter \u00abshoes\u00bb in the URL of your marketplace. You will attract customers who are looking for this particular product.<\/span><\/li>\n<\/ol>\n<h3>4. Fill the web resource with the content<\/h3>\n<p><span style=\"font-weight: 400;\">Tips for filling the online store:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Determine what&#8217;s important to your market: do you need galleries, videos, or an \u00ababout us\u00bb section?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Select a template. Some of them offer more opportunities than others. Think about what features the page needs,\u00a0 and then make a list.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Think about the navigation and functionality of the resource. Most buyers leave the site after 10-20 seconds. It is very important that they can easily find what they are looking for.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Users scan the text in the form of the English letter \u00abF\u00bb. Do not forget this rule while posting information in an online store.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Describe the product. It is worth specifying the name, price, category, weight, description, additional characteristics, adding a photo or video, and customer&#8217;s reviews.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In addition to information about the product you are selling, the resource should also contain other information: payment and delivery information, a feedback form, a return guarantee, and information about the manufacturer. Blogs with relevant and useful information work well to attract visitors and traffic.<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-78583 aligncenter\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2019\/10\/r\u0098r\u0455s\u201ar\u00b5s\u0452r\u0455r\u00b5s\u201a-r\u0458r\u00b0rir\u00b0r\u00b7r\u0451r\u0455_03.webp\" alt=\"\" width=\"1116\" height=\"628\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2019\/10\/r\u0098r\u0455s\u201ar\u00b5s\u0452r\u0455r\u00b5s\u201a-r\u0458r\u00b0rir\u00b0r\u00b7r\u0451r\u0455_03.webp 1920w, https:\/\/lanet.click\/wp-content\/uploads\/2019\/10\/r\u0098r\u0455s\u201ar\u00b5s\u0452r\u0455r\u00b5s\u201a-r\u0458r\u00b0rir\u00b0r\u00b7r\u0451r\u0455_03-300x169.webp 300w, https:\/\/lanet.click\/wp-content\/uploads\/2019\/10\/r\u0098r\u0455s\u201ar\u00b5s\u0452r\u0455r\u00b5s\u201a-r\u0458r\u00b0rir\u00b0r\u00b7r\u0451r\u0455_03-1024x576.webp 1024w, https:\/\/lanet.click\/wp-content\/uploads\/2019\/10\/r\u0098r\u0455s\u201ar\u00b5s\u0452r\u0455r\u00b5s\u201a-r\u0458r\u00b0rir\u00b0r\u00b7r\u0451r\u0455_03-768x432.webp 768w, https:\/\/lanet.click\/wp-content\/uploads\/2019\/10\/r\u0098r\u0455s\u201ar\u00b5s\u0452r\u0455r\u00b5s\u201a-r\u0458r\u00b0rir\u00b0r\u00b7r\u0451r\u0455_03-1536x864.webp 1536w\" sizes=\"(max-width: 1116px) 100vw, 1116px\" \/><\/p>\n<h3>5. Test the online store&#8217;s operation<\/h3>\n<p><span style=\"font-weight: 400;\">Many sellers open an online store with errors in the content. This makes the web resource amateurish in the eyes of users. Check for spelling and grammar errors. Make sure the photos are optimized and promote the product. Make sure the website is well responsive and works both on mobile and in different browsers. The website must work perfectly, regardless of the device from which the potential customer uses it.<\/span><\/p>\n<h3>6. Optimize your portal for search<\/h3>\n<p><span style=\"font-weight: 400;\">SEO (Search Engine Optimization) is a set of actions that help customers quickly find an online store on search engines. <a href=\"https:\/\/lanet.click\/en\/seo\/\">SEO<\/a> is necessary for the success of any e-commerce project. It is worth using keyword research tools to find out what searches are performed for your type of product, and make sure that the site includes keywords in titles, descriptions, and URLs.<\/span><\/p>\n<h3>7. Start attracting customers with online advertising<\/h3>\n<p><span style=\"font-weight: 400;\">If you have the budget, it&#8217;s worth running a few online ads to promote your online store&#8217;s products. A good starting point is Google Ads and Facebook ads, as well as <a href=\"https:\/\/lanet.click\/en\/kontekstna-reklama\/\">PPC advertising<\/a>. Internet analytics should not be neglected either, because it helps to test different formats of information submission, practice better cases for attracting target audience, and set up targeting more precisely. This helps to actively develop and understand in which direction to continue the course.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating an online store is quite simple. It is more difficult to make a profit from it. This article is [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":78595,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[234],"tags":[],"class_list":["post-53851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/53851"}],"collection":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/comments?post=53851"}],"version-history":[{"count":0,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/53851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media\/78595"}],"wp:attachment":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media?parent=53851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/categories?post=53851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/tags?post=53851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}