{"id":43500,"date":"2021-09-02T15:57:10","date_gmt":"2021-09-02T12:57:10","guid":{"rendered":"https:\/\/lanet.click\/?p=43500"},"modified":"2025-10-07T20:54:25","modified_gmt":"2025-10-07T17:54:25","slug":"reklama-lokalnyh-kampaniy","status":"publish","type":"post","link":"https:\/\/lanet.click\/en\/reklama-lokalnyh-kampaniy\/","title":{"rendered":"Local Services Ads"},"content":{"rendered":"<p>Internet sales are becoming more popular. But still, they can\u2019t replace visiting a physical store, as not all goods and services can be bought online. Some categories of goods can be bought only in offline stores. For example, you can\u2019t manage without offline sales, if you need to have a haircut or buy glasses for improving your eyesight. At the same time, Internet advertising is effective for physical stores too. Before using services or buying goods, people search for places near home, learn comments and website. But for better results you need to order not only Internet promotion but Local Services Ads too.<\/p>\n<h2>How do Local Services Ads work<\/h2>\n<p>Local Services Ads successfully work thanks to Google algorithms. The search engine shows ads to those users who will most likely visit your offline store. Algorithms detect target audience under such criteria:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>User\u2019s geolocation and close distance to offline store.<\/li>\n<li>User\u2019s web queries. The algorithm checks search phrases for the presence of occurrences that direct to geographical affiliation \u2014 \u00abthe nearest\u00bb, \u00abon Nyvky\u00bb, \u00abon Troieshchyna\u00bb, \u00abnearby\u00bb.<\/li>\n<li>Movements. If the user was in the places where your store is located, more than once, then most likely ads will be shown to him.<\/li>\n<li>Type of gadget. If a person types on a smartphone \u00abthe nearest pet store\u00bb then most likely he is going to buy goods for his pet not far from home in the nearest future.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29256\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2023\/03\/01_rlk.webp\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>Where are Local Services Ads located<\/h2>\n<p>Where are Local Services Ads located Google Local Services Ads are displayed on Google services. We mean Google Search, YouTube, Google Maps. Local Services Ads are displayed on Google Display Network as well. There are more than two million websites and mobile apps which can be platforms for contextual advertising. According to Google statistics, Google Display Network covers around 90% of Internet users.<\/p>\n<h2>How do Google Local Services Ads look like<\/h2>\n<p>Depending on platform, Local Services Ads can look in different ways:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Search. <\/strong>Advertisements with a tag \u00abAds\u00bb will get top positions on search engine results on local packs. Examples of such queries \u2014 \u00abnearby cafe\u00bb, \u00abtakeaway food on Okruzhna\u00bb, \u00abshoe repair near Pozniaky metro station\u00bb. Potential buyer can immediately visit advertiser\u2019s website or see the path to physical store from the local pack.<\/li>\n<li><strong>Google Maps.<\/strong> After opening maps and typing an exact web query like \u00abthe nearest cinema\u00bb, user will see advertisements for the local cinemas on top positions and only then other cinemas.<\/li>\n<li><strong><a href=\"https:\/\/lanet.click\/en\/kontekstna-reklama\/mediina-reklama\/\">Google Display Network<\/a>.<\/strong> Such messages differ from ordinary advertising because of a block with geographical tag. User has an opportunity to pave the route to the store, find out working hours and other data. In general, the appearance of local ads depends on where it is located. On some websites user will see an image and logo and on others \u2014 contact data and title. Local Services Ads are displayed to users of different gadgets, but the most part of displays is covered by smartphones and tablets. It is connected with the specifics of such ads type.<\/li>\n<li><strong>YouTube. <\/strong>Advertising on video host is displayed in Bumper Ads, In-Stream \u0456 Video Discovery formats. Standard contextual advertising, unlike Local Services Ads, doesn&#8217;t have the number of store that are close to the user&#8217;s location in the title.<\/li>\n<\/ul>\n    <div class=\"read-block\">\n        <p>\n            Read also:            <a href=\"https:\/\/lanet.click\/en\/yaku-reklamu-vybraty-tarhetovanu-chy-kontekstnu\/\" target=\"_blank\" rel=\"noopener\">\n                Targeted or contextual: which advertising to choose            <\/a>\n        <\/p>\n    <\/div>\n    \n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-29262\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2023\/03\/02_rlk.webp\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\n<h2>Google Local Services Ads launching<\/h2>\n<p>You can run Local Services Ads by connecting Google My Business profile to Google Ads account. After that, you will see a point \u00abLocal\u00bb among other campaigns in ads cabinet. Then you need to set up Local Services Ads. You can set up everything on your own, but if you want it to be effective, it is better to address a professional. Such a decision will save your time and money. PPC specialists of Lanet CLICK digital agency will set up Google Local Services Ads which will extremely increase traffic flow to your store. In addition, in digital agency you can order other advertising types on the Internet, in particular <a href=\"https:\/\/lanet.click\/en\/kontekstna-reklama\/reklama-v-google-shopping\/\">Shopping Google Ads<\/a>, Discovery Ads \u0442\u0430 PPC.<\/p>\n<p>&nbsp;<\/p>\n<p>At the moment, such advertising campaigns are integrated into a new type &#8211; Performance Max (from August 2022).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internet sales are becoming more popular. But still, they can\u2019t replace visiting a physical store, as not all goods and [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":43504,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[232,226],"tags":[],"class_list":["post-43500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-advertising","category-internet-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/43500"}],"collection":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/comments?post=43500"}],"version-history":[{"count":0,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/43500\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media\/43504"}],"wp:attachment":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media?parent=43500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/categories?post=43500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/tags?post=43500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}