{"id":43302,"date":"2022-05-04T17:30:13","date_gmt":"2022-05-04T14:30:13","guid":{"rendered":"https:\/\/lanet.click\/?p=43302"},"modified":"2025-12-17T15:17:12","modified_gmt":"2025-12-17T13:17:12","slug":"yak-otrymaty-kliyentiv-za-dopomohoyu-google-maps","status":"publish","type":"post","link":"https:\/\/lanet.click\/en\/yak-otrymaty-kliyentiv-za-dopomohoyu-google-maps\/","title":{"rendered":"How to get potential clients using Google Maps"},"content":{"rendered":"

We know a lot that SEO of the website<\/a> (promotion of websites on search engines) attracts new customers to the company. However, it is not the only effective way to promote your business online. Another tool to promote a company on the World Wide Web is to promote on Google Maps<\/a>. How it works and why do you need to create a business profile on Google \u2014 let’s consider in the material.<\/p>\n

What is Google Maps<\/h2>\n

Google Maps is a Google service that provides a list of nearby companies in response to a user\u2019s request. For example, if you enter \u00abHairdresser nearby\u00bb on Google search, you will receive a map of the nearest hairdressers and beauty salons. However, the list will not include all companies, but only those whose information is available on the Internet. If you are a business owner who is not yet represented on Google Maps, then you need to fix this in order not to lose potential customers.<\/p>\n

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\n Read also: \n 10 Steps to Optimizing Your Local Business (GMB) <\/a>\n <\/p>\n <\/div>\n \n

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Why is it important to have Google My Business<\/h2>\n

Google My Business is information about business located on Google. This data is all the necessary information for the client. Everything you add to your profile appears on both Google search and Google Maps.<\/p>\n

Micro-moment: what is it and what role it plays<\/h3>\n

Every time a person wants to find information, find out about a specific location, make a purchase, and use a smartphone \u2014 there is a micro-moment.A competent advertising strategy for the onset of micro-moments contains the following components:<\/p>\n

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  1. Presence.<\/strong> The company should come to the consumer’s attention just when it is needed.<\/li>\n
  2. Useful content.<\/strong> In response to your query on the search engine, the user should see relevant information.<\/li>\n
  3. Instant reaction.<\/strong> There should be no obstacles in the way of the client. For example, you need to optimize the website for the client’s device.<\/li>\n<\/ol>\n

     <\/p>\n

    Such advertising always seems to be inscribed in the context, so it does not irritate users.<\/p>\n

    How to create and complete Google My Business account<\/h2>\n

    To add information about business on Google Maps, you have to create a Google My Business account.<\/p>\n

    Google Account<\/h3>\n

    Create or sign in to your Google Account. Then go to Google My Business.<\/p>\n

    Business verification<\/h3>\n

    Follow the instructions to verify your connection with the company, so that Google will be sure that you own it.<\/p>\n

    Add basic information<\/h3>\n

    Fill in the information about company: working hours, photos, address, activity field, etc.<\/p>\n

    How to edit Google My Business account<\/h3>\n

    If you need to edit your account, find \u00abBrowse\u00bb tab, click \u00abEdit profile\u00bb, then select \u00abServices\u00bb and the category you want to change.<\/p>\n

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    Ads displaying on Google Maps<\/h2>\n

    Business owners can run ads on Google Maps. Such advertising can be seen at the beginning of search engine results marked as \u00abAdvertising\u00bb.To run ads on Google Maps, you need to:<\/p>\n

     <\/p>\n