{"id":43260,"date":"2020-07-15T13:16:15","date_gmt":"2020-07-15T10:16:15","guid":{"rendered":"https:\/\/lanet.click\/?p=43260"},"modified":"2025-09-16T14:40:58","modified_gmt":"2025-09-16T11:40:58","slug":"shcho-take-google-tag-manager","status":"publish","type":"post","link":"https:\/\/lanet.click\/en\/shcho-take-google-tag-manager\/","title":{"rendered":"What is Google Tag Manager: GTM for beginners"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/lanet.click\/en\/gtm\/\">Google Tag Manager<\/a> or GTM is a free service from Google which facilitates work with HTML tags on websites or in mobile apps.<\/span><\/p>\n<h2>What are the functions of GTM:<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">helps to connect analytics services such as Google Analytics quickly;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">simplifies installation of codes for data collection from Facebook, LinkedIn, Pinterest, Twitter;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">captures any user&#8217;s interactions with the website and sends to the service you need;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">sends <a href=\"https:\/\/lanet.click\/en\/kontekstna-reklama\/\">remarketing<\/a> data to Google Ads or Facebook Ads;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">allows making changes to all tags quickly;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">supports call tracking from Google and other companies;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">performs cross-domain tracking;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">uses Google Optimize to evaluate user&#8217;s website satisfaction.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Google&#8217;s tag manager will be a great helper for those who can&#8217;t afford to hire a developer. To work with GTM, you only need to hire a programmer once \u2014 to install Google Manager code on website pages. You can do all the other work yourself with the help of ready-made templates.<\/span><\/p>\n<h2>What are the main advantages of using Google Tag Manager<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Security<\/strong>. You do not need to go to the website&#8217;s code every time when you need to change settings, activate or block a certain tag. Your website will remain intact.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Autonomy<\/strong>. You manage tags yourself: you can test different options and choose the best one, or add any item in just a few minutes.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>User-friendly interface<\/strong>. GTM has simple and easy-to-understand functionality for efficient tag management. And thanks to \u00abContainer\u00bb option, all the tags you create will be stored in one place. You will be able to easily edit, delete, set conditions and more.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Quick events\u2019 tracking on the website<\/strong>. In a minute, generate and configure codes to track external links, button clicks, the number of submitted forms and more.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>Accelerating website work<\/strong>. Tag loading is gradual, activating one does not slow down the launch of others.<\/span><\/li>\n<\/ul>\n    <div class=\"read-block\">\n        <p>\n            Read also:            <a href=\"https:\/\/lanet.click\/en\/google-search-console-guide\/\" target=\"_blank\" rel=\"noopener\">\n                A complete guide to using Google Search Console            <\/a>\n        <\/p>\n    <\/div>\n    \n<h2>In which cases will Google Tag Manager bring the most benefit<\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You use several analytics services, and attract many third-party services to the website as well.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You do not have a full-time developer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It is important for you to record any users&#8217; interactions with the website: scrolling, submitting forms, clicking buttons, transitions between website\u2019s pages.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You track and analyze different KPIs.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You conduct A\/B testing and actively launch remarketing.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You are involved in several projects at the same time.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tag manager works on the principle of chain reaction. That means that performing a certain action with the specified parameters triggers a tag, which, in fact, sends you data for analysis.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Obtained data is imported into one of the analytics services, such as Google Analytics. This will allow you to analyze advertising campaigns, test individual elements on the website, and as a result \u2014 adjust promotion strategy of your brand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager or GTM is a free service from Google which facilitates work with HTML tags on websites or [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":43264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[232,236],"tags":[],"class_list":["post-43260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-advertising","category-web-analytics"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/43260"}],"collection":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/users\/61"}],"replies":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/comments?post=43260"}],"version-history":[{"count":0,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/43260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media\/43264"}],"wp:attachment":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media?parent=43260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/categories?post=43260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/tags?post=43260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}