{"id":43240,"date":"2020-09-14T16:04:52","date_gmt":"2020-09-14T13:04:52","guid":{"rendered":"https:\/\/lanet.click\/?p=43240"},"modified":"2025-10-06T17:57:43","modified_gmt":"2025-10-06T14:57:43","slug":"format-discovery-v-google-ads","status":"publish","type":"post","link":"https:\/\/lanet.click\/en\/format-discovery-v-google-ads\/","title":{"rendered":"Google Discovery Ads format: features and launch"},"content":{"rendered":"

Discovery is Google Ads advertising format in the form of a clickable image ad. These campaigns are good for reaching people who haven’t encountered your ads before. And for users, the convenience is that the ads appear while surfing the Internet. In such way they discover new products, services and brands while scrolling through social media, watching videos, checking emails or watching the latest news.<\/span><\/p>\n

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What are Discovery Ads? This format is optimized for mobile devices, as research shows that people are much more likely to use a smartphone to access the Internet than computers and laptops. Such ads look attractive and are based on user’s actions and intentions while using search engine, downloading programs and visiting websites.<\/span><\/p>\n

Discovery Ads features<\/h2>\n

The most interesting feature of this format for advertisers is the placement of ads in the personalized Google Discover Feed\u00a0 news feed, which is relevant for Google mobile application, as well as for mobile version of google.com website. Other advertising tools do not allow you to target these placements.<\/span><\/p>\n

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\n Read also: \n How to get into Google News <\/a>\n <\/p>\n <\/div>\n \n

Where do Discovery Ads appear<\/h2>\n

This format is designed to reach the cold audience in popular Google services, which together gain almost 3 million users:\u00a0<\/span><\/p>\n

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