{"id":42858,"date":"2020-06-20T16:51:20","date_gmt":"2020-06-20T13:51:20","guid":{"rendered":"https:\/\/lanet.click\/?p=42858"},"modified":"2025-10-06T16:26:34","modified_gmt":"2025-10-06T13:26:34","slug":"videoreklama-v-google-ads","status":"publish","type":"post","link":"https:\/\/lanet.click\/en\/videoreklama-v-google-ads\/","title":{"rendered":"Google video ads: how to launch"},"content":{"rendered":"<p>Video is rightfully considered the most effective format of Internet advertising. 80% of users would rather watch a video about a product than read about it. We have prepared for you information about launching <a href=\"https:\/\/lanet.click\/en\/kontekstna-reklama\/reklama-na-youtube\/\">video advertising through Google Ads<\/a>.<\/p>\n<h2>Video ad formats on Google Ads<\/h2>\n<p><strong>True View In-Stream<\/strong> is a video ad where payment is charged per view. Money is debited when the user has viewed the ad entirely or within a certain period.<\/p>\n<p>&nbsp;<\/p>\n<p>Requirements for this format:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>pre-download the video on YouTube;<\/li>\n<li>allow playing videos on other resources;<\/li>\n<li>open public access to the video;<\/li>\n<li>the minimum duration is 12 seconds, and the maximum is 3 minutes.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>TrueView Video Discovery<\/strong> is a text advertising block that consists of a frame and a video description. Payment: per click. A video is considered viewed when a user clicks on it.<\/p>\n<p>&nbsp;<\/p>\n<p>Requirements for video advertising: Pre-upload of commercial on YouTube and open access to view it. The following recommendations must be followed as well:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>formats:<\/strong> AVI, ASF, QuickTime, Windows Media, MP4 or MPEG;<\/li>\n<li><strong>resolution:<\/strong> 640&#215;360 (ratio 16:9), 480&#215;360 (ratio 4:3);<\/li>\n<li><strong>maximum size:<\/strong> 1 GB.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Out-Stream <\/strong>is a format for smartphones that plays in applications and Google partner sites. Payment: for 1000 displays, but with two conditions: viewing more than 2 seconds, at least 50% of the video is displayed on the screen.<\/p>\n<p>&nbsp;<\/p>\n<p>To launch an ad, you need to upload a video to a YouTube channel to provide the URL while creating an ad.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Bumper Ads<\/strong> are 6-second clips that you can&#8217;t miss. They rotate <a href=\"https:\/\/lanet.click\/en\/kontekstna-reklama\/reklama-na-youtube\/\">advertisement in videos on YouTube<\/a>, partner sites, and in GDN applications. Pay per 1000 views.<\/p>\n<p>&nbsp;<\/p>\n<p>While creating a video ad in Google Ads, you must:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>specify the final URL and the URL that is displayed;<\/li>\n<li>add a banner with a size of 300&#215;60 px;<\/li>\n<li>add a name.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Masthead ads <\/strong>are a special format available only through the reservation of placement. The ad is displayed on the top of YouTube&#8217;s main page. Reservations are made through a Google sales representative. Payment: fixed price for 1 day or 1000 displays.<\/p>\n    <div class=\"read-block\">\n        <p>\n            Read also:            <a href=\"https:\/\/lanet.click\/en\/yak-shukaty-svoyu-reklamu-v-google\/\" target=\"_blank\" rel=\"noopener\">\n                How to search for your ads on Google properly            <\/a>\n        <\/p>\n    <\/div>\n    \n<h2>How to launch effective video ads<\/h2>\n<ul>\n<li>Make sure that the main point of the video is revealed in the first 4-5 seconds.<\/li>\n<li>Match your message with keywords. It will allow advertising to get into relevant videos more often.<\/li>\n<li>Add calls-to-action.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>While creating an advertising campaign in Google Ads, choose a goal taking into account the format:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Brand awareness and outreach<\/strong> \u2014 True View, Out-Stream, Bumper Ads<\/li>\n<li><strong>Potential customers<\/strong> \u2014 True View In-Stream<\/li>\n<li><strong>Site traffic<\/strong> \u2014 True View In-Stream<\/li>\n<li><strong>Interest in brand and products<\/strong> \u2014 True View In-Stream, Video Discovery<\/li>\n<\/ul>\n<div id=\"gtx-trans\" style=\"position: absolute; left: -21px; top: 969.891px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Video is rightfully considered the most effective format of Internet advertising. 80% of users would rather watch a video about [&hellip;]<\/p>\n","protected":false},"author":61,"featured_media":42868,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[232,226],"tags":[],"class_list":["post-42858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-contextual-advertising","category-internet-marketing"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"How to run effective video ads through Google Ads \u23e9 Video ad format requirements in Google Ads \u2714\ufe0f Tips from Lanet CLICK\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Korol Olena\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/lanet.click\/en\/videoreklama-v-google-ads\/\" \/>\n\t<meta name=\"generator\" content=\"All in One 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09:05:57","breadcrumb_settings":null,"limit_modified_date":false,"reviewed_by":"0","open_ai":"{\"title\":{\"suggestions\":[],\"usage\":0},\"description\":{\"suggestions\":[],\"usage\":0}}","ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2023-07-26 13:42:26","updated":"2026-05-28 09:05:57"},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/lanet.click\/en\/\" title=\"Home\">Home<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\/<\/span><span class=\"aioseo-breadcrumb\">\n\t<a href=\"https:\/\/lanet.click\/en\/category\/internet-marketing\/\" title=\"Internet marketing\">Internet marketing<\/a>\n<\/span><span class=\"aioseo-breadcrumb-separator\">\/<\/span><span class=\"aioseo-breadcrumb\">\n\tGoogle video ads: how to 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