{"id":101561,"date":"2026-04-17T17:32:07","date_gmt":"2026-04-17T14:32:07","guid":{"rendered":"https:\/\/lanet.click\/?p=101561"},"modified":"2026-04-17T17:49:47","modified_gmt":"2026-04-17T14:49:47","slug":"lanet-click-u-digital-rating-iab-2025","status":"publish","type":"post","link":"https:\/\/lanet.click\/en\/lanet-click-u-digital-rating-iab-2025\/","title":{"rendered":"Agency Lanet CLICK entered the Digital Rating IAB 2025 in two categories"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The IAB Ukraine Association has published the annual Digital Rating IAB 2025, which also includes Lanet CLICK. Having demonstrated strong results, the agency was immediately included in two rating lists, taking 9th place in the category where <\/span><a href=\"https:\/\/lanet.click\/en\/smm\/\"><span style=\"font-weight: 400;\">SMM services<\/span><\/a><span style=\"font-weight: 400;\"> were evaluated, and 11th place in performance. This result confirms the company&#8217;s stable position in the market and its recognition among the top digital agencies in Ukraine.<\/span><\/p>\n<h2>What is the IAB Digital Rating<\/h2>\n<p><span style=\"font-weight: 400;\">The IAB Digital Rating is a rating of the effectiveness of digital agencies operating in the Ukrainian market. It is formed by the IAB Ukraine association according to a number of criteria, which allows you to assess the success of companies in various categories, including:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">media;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">strategic and creative solutions;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">digital development;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">performance;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">content production;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SMM;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">data analytics;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">influencer marketing.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The publication of the data from this study is of great importance for Ukrainian business owners. Based on the 2025 digital agency rating, they can assess the success of companies in various categories and find a reliable partner for further cooperation.<\/span><\/p>\n<h2>Lanet CLICK results in the IAB 2025 ranking<\/h2>\n<p><span style=\"font-weight: 400;\">This year, Lanet CLICK Agency demonstrated high results, ranking itself in several categories at once. Experts fairly assessed the company&#8217;s work, placing it in the following positions:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>9th place in the SMM category<\/strong> \u2013 the agency&#8217;s activities in social networks aimed at launching or promoting products, services or brands were evaluated;<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-101563\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2026\/04\/en-lanet-click-agency-ranked-9th-in-the-smm-category-in-the-iab-2025-ranking-1024x576.webp\" alt=\"Lanet CLICK agency ranked 9th in the SMM category in the IAB 2025 ranking\" width=\"1024\" height=\"576\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2026\/04\/en-lanet-click-agency-ranked-9th-in-the-smm-category-in-the-iab-2025-ranking-1024x576.webp 1024w, https:\/\/lanet.click\/wp-content\/uploads\/2026\/04\/en-lanet-click-agency-ranked-9th-in-the-smm-category-in-the-iab-2025-ranking-300x169.webp 300w, https:\/\/lanet.click\/wp-content\/uploads\/2026\/04\/en-lanet-click-agency-ranked-9th-in-the-smm-category-in-the-iab-2025-ranking-768x432.webp 768w, https:\/\/lanet.click\/wp-content\/uploads\/2026\/04\/en-lanet-click-agency-ranked-9th-in-the-smm-category-in-the-iab-2025-ranking.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>11th place in the Performance category<\/strong> \u2013 assessing the quality of planning and implementation of advertising, which should contribute to targeted audience actions.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-101569\" src=\"https:\/\/lanet.click\/wp-content\/uploads\/2026\/04\/en-lanet-click-agency-ranked-11th-in-the-performance-category-in-the-iab-2025-ranking-1024x576.webp\" alt=\"Lanet CLICK agency ranked 11th in the Performance category in the IAB 2025 ranking\" width=\"1024\" height=\"576\" srcset=\"https:\/\/lanet.click\/wp-content\/uploads\/2026\/04\/en-lanet-click-agency-ranked-11th-in-the-performance-category-in-the-iab-2025-ranking-1024x576.webp 1024w, https:\/\/lanet.click\/wp-content\/uploads\/2026\/04\/en-lanet-click-agency-ranked-11th-in-the-performance-category-in-the-iab-2025-ranking-300x169.webp 300w, https:\/\/lanet.click\/wp-content\/uploads\/2026\/04\/en-lanet-click-agency-ranked-11th-in-the-performance-category-in-the-iab-2025-ranking-768x432.webp 768w, https:\/\/lanet.click\/wp-content\/uploads\/2026\/04\/en-lanet-click-agency-ranked-11th-in-the-performance-category-in-the-iab-2025-ranking.webp 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Such results indicate the expertise of the team, which applies a systematic approach to communications, seeks individual solutions to client requests, and is result-oriented. An additional indicator of expertise is that <\/span><a href=\"https:\/\/lanet.click\/en\/lanet-click-premier-partner-google\/\"><span style=\"font-weight: 400;\">Lanet CLICK received the status of Premier Partner Google 2026<\/span><\/a><span style=\"font-weight: 400;\">. Thanks to this, the agency&#8217;s position in the market has strengthened, and the number of clients interested in cooperation has begun to grow rapidly.<\/span><\/p>\n<h2>Features of this year&#8217;s methodology<\/h2>\n<p><span style=\"font-weight: 400;\">In Digital Rating IAB 2025, the key emphasis is on objectivity and honesty of the assessment. The rating methodology is formed by the organizer without direct influence from the participants, which increases the transparency of the results. For the first time, a third-party review of the relevance of the inclusion of participants&#8217; cases was introduced. At the same time, each <\/span><a href=\"https:\/\/lanet.click\/en\/\"><span style=\"font-weight: 400;\">digital agency<\/span><\/a><span style=\"font-weight: 400;\"> could propose changes only within the framework of the profile committee if necessary.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The assessment was based on a single criterion for all categories, with the maximum possible points for the main indicators. All submitted data was verified through independent sources or documents without taking into account self-declaration. Thanks to this, an objective assessment of the success of various agencies in certain categories was formed based on the results of Digital Rating IAB.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lanet CLICK&#8217;s positions in the rating are confirmation of the real effectiveness of our activities in the digital environment. If you are looking for a team that will help scale your project, attract customers and increase sales, contact our specialists.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The IAB Ukraine Association has published the annual Digital Rating IAB 2025, which also includes Lanet CLICK. Having demonstrated strong [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":101531,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[226],"tags":[],"class_list":["post-101561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/101561"}],"collection":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/comments?post=101561"}],"version-history":[{"count":0,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/posts\/101561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media\/101531"}],"wp:attachment":[{"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/media?parent=101561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/categories?post=101561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lanet.click\/en\/wp-json\/wp\/v2\/tags?post=101561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}